CHAPTER 5 DATA ANALYSIS AND INTERPRETATION

QUESTION 1 : What mobile phone O/S are you currently using ?

RESPONSE:

Question 1

Percentag
e

Response rate

iPhone/iOS

36

42%

Nokia/Windows

9%

Sony ericsson/Android

4%

Samsung/Android

23

27%

Other

15

18%

Other; 15; 18%

iphone IOS; 36; 42%
Samsung/Android; 23; 27%
Sony ericsson/Android; 3; 4% Nokia/windows; 8; 9%

iphone IOS
Nokia/windows
Sony ericsson/Android
Samsung/Android
Other

INTERPRETATION:

QUESTION 2: What features/quality made you buy this O/S ?

Question 2
Advanced features

28

user friendly

35

affordable price

26

prestige factor

13

advertisement

other

RESPONSE:

40
35

35
30

28

26

25
20
15

13

10
5
0

INTERPRETATION:

QUESTION 3: List various drawbacks of your current O/S ?

QUESTION 4: Rate the usage satisfaction level of your current O/S between
1-10?

RSEESPON.
iOS
users

12

score 1
score 2

score 5

score 6

score 7

score 8

score 9

10

4
2

2
1

3.5
3

score 1
score 2

2.5

score 4

1.5

score 5
score 6

score 7

0.5

score 8

score 10

Nokia
windows

score 9

score 4

score 3

score 3

score 10

10

10

Samsung/And
roid

10

score1
score2

score3

score4

score5

score6

score7
score8

6
5

score9

3
1

score10

INTERPRETATION:

QUESTION 5: Do you wish to change your mobile phone ?

RESPONSE:

Question 5
YES

24

NO

42

MAYBE

19
MAYBE; 19; 22% YES; 24; 28%
NO; 42; 49%

YES
NO
MAYBE

QUESTION 6: What is the reason for changing your phone ?

RESPONSE:

QUESTION 6
Need a change with o/s

31

technical problem with

o/s

dissatisfaction