Research findings: shortlist if needed.

1) Farmers are aware of the brand Mahadhan.

2) Mahadhan is perceived as a costly product brand.
3) Farmers generally take advice from relatives and other farmers to buy the fer
tilizers.
4) Used for intensive and extensive farming. Places like Pune consisting small a
cre of land farmers prefer local fertilizers.
5) Farmers are aware and knowledgeable of the water soluble products in the mark
et, their benefits and the composition to be used.
6) Low cost products are more in demand.
7) 24:24:0 can work if positioned at the right price as the composition is uniqu
e.