SURVEY ON CUSTOMER RETENTION AT BIG BAZAAR

Dear Respondent, I, Monali Dangua, student of Rourkela Institute of Management

Studies (MBA 2nd year) is conducting a survey on Customer Retention at Big Bazaar,
Kharvel Nagar, Bhubaneswar. I request you to spare a few minutes of your valuable
time in responding to the questions mentioned below. The information disclosed will be
strictly used for academic purpose only.
A. Personal Details:
Name: ________________________________________________________________
Gender:

Male

Female

Age:
Phone No.: _______________________

WhatsApp No.: ______________________

Email: ________________________________________________________________
Monthly Income: Less than 10,000

10,000 30,000

30,000 50,000

50,000 80,000

80,000 1,00,000

Above 1,00,000

Occupation: Student
Professional

Service

Business

Self-employed

Housewife

B. Questions on Study:
1) How frequently do you visit Big Bazaar?
Daily

Once in a week

Once in a month

Occasionally

Once in 15 days

2) Which department/section you visit frequently in Big Bazaar?

Food Bazaar

Fashion

Toys Section

Others

E-Zone

3) Are you satisfied by the explanations given by Big Bazaar staff members on Monthly
Cash Bonus Vouchers?
Highly Satisfied

Satisfied

Neutral

Dissatisfied

Highly Dissatisfied

4) Are you satisfied with the varieties of products available in the booklet?
Yes

No

4.1) If No, What kind of products do you expect? (Mention two products)
___________________________________________________________
___________________________________________________________
5) Do you have T-24 sim card that is being provided by Big Bazaar?
Yes

No

Dont Know about this service

6) If Yes, How would you grade the service of T-24?

Outstanding

Needs Improvement

Satisfactory

Poor

7) Are you aware of the Big Bazaar Profit Club Membership Card?
Yes

No

Dont Know about this service

8) What do you think about the Big Bazaar Profit Club Membership service?
Excellent service Not Interested Needs Improvement Bad Service
9) Do you have Big Bazaar Payback Card?
Yes

No

Dont Know

10) Rate the Payback Card service of Big Bazaar.

Excellent

Good

Average

Bad

Needs Improvement

11) Any suggestions you would like to give to improve our stores facilities.
______________________________________________________________________
______________________________________________________________________
THANK YOU