The acceptance of hybrid vehicles from Toyota Motor Company in the

world automotive fleet

Oscar Gonzales
ogonzales@est.ups.edu.ec
Oscar Vintimilla
ovintimilla@est.ups.edu.ec
Abstract.
The automobile market has one of the most lucrative businesses in the world and also one of
which generate more pollution to the planet by gas emissions.
Toyota Motor is the company with more acceptance in the world market, its commitment to
the environment began with the development of hybrid cars were introduced to the world
with great acceptance.
Hybrid vehicles have a system that combines an electric motor and an internal combustion
engine and its fuel consumption is lower reaching consume 46% less gasoline than a normal
car, the Toyota brand has high technology that excels in the automotive market having an
advantage over competitors like Chevrolet or Ford, getting to have higher mileage
performance per liter compared to the hybrid models of competition.
Acceptance of the Toyota brand in the world not only due to the high quality of their cars but
also in the commitment of the company to the environment and commitment that is created
with the customer when purchasing a TOYOTA model.
Keywords: hybrid cars, pollution, global market, electric motor, internal combustion engine.