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Most of us understand that innovation is enormously important. It's


the only insurance against irrelevance. It's the only guarantee of longterm customer loyalty. It's the only strategy for out-performing a
dismal economy. Gary P. Hamel
Dr. Hamel is an American management expert.

Business has only two functions - marketing and


innovation. Milan Kundera Writer

We cannot solve a problem by using the same kind of thinking we


used when we created them. Albert Einstein

Innovation is the ability to convert ideas into


invoices. L. Duncan
Duncan L. Niederauer is an American
businessman. He serves as the Chief Executive
Officer of the New York Stock Exchange.

If I had asked people what they wanted, they would have said
faster horses. Henry Ford

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(innovation
multiplier).
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Robert (Bob) Solow (the Solow Growth
Model)
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Google.

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(www.oecd.org/sti/oslomanual),

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InnoSupport ( link )


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(product innovation)

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(process innovation)

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iii.

(marketing innovation)


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(organisational innovation)

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(lean production)
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(radical innovation)



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Everybody loves innovation but no one wants to change

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1.
(Innovation Adoption)

(Everett
Rogers Diffusion of Innovations) ,
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(Awareness Stage)

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(Interest Stage)




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III.

(Evaluation Stage)


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(Trial Stage)



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V.

(Adoption Stage)

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2.
(Innovation Adopters Diffusion of
Innovations)
,
Everett Rogers,

, ,
,
.
(Innovators), (Early Adopters),
(Early Majority), (Late
Majority) (Laggards).

( Marketing
)
( Long Island University )
,
:
Innovators:
Early Adopters:
Early Majority:
Late Majority:
Laggards:
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Innovators

2,5% .
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(adventure shoppers).
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(opinion leaders)
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Early Adopters
Sir Richard Charles Nicholas Branson

13,5% .
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trend-setters, .
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Early Majority

34% .
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(chasm),


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Late Majority

34% .
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bandwagon effect)


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- Laggards


Simon Sinek (
Start with Why)



16% .
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postit
smartphone
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4. .
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(Empathy Map)
Xplane Portland .


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5.



(think outside the box).
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Startup

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Business Plan;
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Business
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2008.

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startups ,
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lean startup
Eric Ries (Lean startup is a method for developing businesses and products first proposed
in 2011 by Eric Ries).
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startups!
Posted on October 10, 2013 businessdoctor.gr

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startups! .
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--,

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( SATO NEOSET
SEXFORM MacDonalds Applebees

SPRIDER STORES EVIMA
DELICA FOKAS VOVOS BODYLINE
ELITE CAROUZOS HONDOS COSTA
COFFEE GUESS

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startups! ,
startup startup

(profitable) (scalable)
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development, pains and gains)
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(business plans)


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startup. 10%
startups . 90%
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startup
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2 .
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3 .
startup ( 0),
+10,
-10
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5
startups
startups,
startup

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.
:-)
: The Four Steps to The Epiphany (Steve Blank) The Lean
Start Up (Eric Ries) Masters of Managment (Adrian Wooldridge) Diffusion
of Innovations (Everett M. Rogers) The Start Up Owners Manual (Steve Blank
& Bob Dorf) Business Model Generation (Alexander Osterwalder & Yves
Pigneur)

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:
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&
Diffusion Of Innovations (5th Edition) Everett M. Rogers
Creative People Must be Stopped David Owens
A Guide to Open Innovation & Crowd Sourcing,

Advice from Leading

Experts, edited by Paul Sloan

The Innovators Dilemma: when new technologies cause great firms


to fail, Clayton M. Christensen.
Business Model Generation, Alexander Osterwalder
, . .
- InnoSupport
http://www.innosupport.net/index.php?id=7&L=4

Oslo Manual Guidelines for Collecting and Interpreting Innovation


Data, 3rd Edition http://www.keepeek.com/Digital-Asset-Management/oecd/science-andtechnology/oslo-manual_9789264013100-en#page1

Empathy Map Online Innovation Games


https://innovationgames.com/game_view/instant_play/WYGGD2NRTVWX55P432UUFDKFLLHY23
DD

The Business Model Canvas http://www.businessmodelgeneration.com/canvas/bmc


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