Executive Summary:

Online channels influence the decisions students take in pursuing higher education
courses. The research problem is to find out how largely the online content
generated impacts in influencing the decision of aspirants in selecting a brand and
how other stakeholders of the college help in upholding or increasing the brand
reputation
Background:
With online penetration and usage among young population, brands can influence
aspirants by marketing the college brand and there are other competitors and
influencers who may have different opinions of the same. The market research is to
find out if these factors influence the aspirant in altering their decision of selecting
an educational institute
Problem definition:
How largely online channels impact the decision to be taken by students in selecting
a college (Higher Education)?
Approach to the problem:
Questionnaire to the aspirants, current students, alumni
Interviews with the administrative staff and lectures
Social listening of online platforms like Pagalguy, College YouTube Channel, Website
etc.
Research Design:
Interviews from the 3 segments of the target group - aspirants, current students,
alumni
Data collection through interviews and online responses
Field work/ Data Collection:
Data will be collected by the members of the group both offline & online
Data will be analyzed after removing the errors and redundancies
Data Analysis
The data gathered will be presented in different charts and graphs
Hypothesis testing, correlation and regression analysis, cluster analysis etc. will be
performed with the assumptions and limitations properly stated
Reporting
A formal presentation will be made once the research is finished in the month of
August depicting the final findings and analysis of the data with a conclusion
addressing the problem definition.