Evidence 13: Resume executive Marketing plan

The marketing plan

The marketing plan, is the very important for the company, allows evaluate the
longs term result.
The marketing plan allows plan and schedule short and long-term resources to
optimize business or company goals.
Marketing plan should play what we call the "Marketing Mix or the now famous"
4P developing, measuring and evaluating each facilitates compliance with the
objectives already identified, allowing the current status of the company looking
for a constant improvement of processes.