CUSTOMER FOCUS

Read the following questions and answer them according to their knowledge.
1. What is a client of the logistics supply chain?
It is the organization able to provide solutions, identify, meet,
communicate customer needs and expectations under the concept of
profitability without any loss to the company.
2. How does an organization determine customers' needs?
Customer needs and expectations are determined in order to generate
the data collection requirement by reference to the need.

3. Why is it important to identify customer needs?

To address the need of customers and determine the solutions required
by the organization.