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LINKING DESIGN VARIABLES WITH CUSTOMER

PERCEPTION

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CUSTOMER

Brand
Image

Liberty
Action
Paragon
Khadims
Relaxo

MARKET

BRANDS

Aesthetic look
Cost
Comfort
Fashion trend
Quality
Durability
Performance
Brand

Customer service,
Promotion

Resource
Based Views

MANUFACTURER/
EXPERT/TECHNICIAN

As per column No.,


1,2,3,4,5
Market
Season
Special demand
Cost Profit
Technology
Brand

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