Facebook Marketing cn bn

Ti liu tng hp t Internet 5/2011

(Lu hnh ni b CLB SEO)

Tham kho cc ngun :

1.
2.
3.
4.

Gii php S (GPS)

Buzz digital
VMCC sites
Facebook fan

Knh marketing mi l marketing trn mng x hi Facebook. y l mt c hi mi, mt hng i mi i vi

hu ht cc t chc, doanh nghip mun qung b tn tui, sn phm, dch v ca mnh.
Trc khi bt u bt k mt cng vic no bn u phi c mt k hoch c th! N s gip bn tnh ton, o lng
c hiu qu v phng trnh nhng ri ro gp phi trong qu trnh thc hin mt cch tng i.
Trc khi to mt trang fanpage hoc mt group trn Facebook bn cng phi c mt k hoch, mc tiu c th, r
rng. Hy cng ti tng bc thc hin quy trnh marketing trn Facebook mt cch c h thng nh!

I. Xc nh nhu cu
1. Bn cn to fanpage lm g?
2. Bn c cn m rng vic tip th trn cc knh mi (Facebook) hay khng?
3. Bn mun nhm n khch hng mc tiu no?
4. Bn mun bao nhiu ngi bit n thng hiu ca bn? Bao nhiu ngi tr thnh fans ca bn?

5. Bn nhm khong bao nhiu phn trm trong s fans ca bn s quan tm, mua sn phm, dch v ca bn?

II. Phn tch xu hng, hnh vi

1. Khch hng mc tiu ca bn c s dng Facebook nhiu khng?
2. H c thi quen nh gi, mua sm, sn phm, dch v ca bn trn Facebook hay khng?
3. i th ca bn c ang dng Facebook tip th cha? Nu c th mc no?
4. Xu hng marketing trn mng x hi ni chung v Facebook ni ring c thc s hiu qu?
(Facebook c hn 500 triu ngi dng trong c hn 2 triu ngi dng Vit Nam, bn cnh ng dng
Facebook tr thnh ng dng thit yu trn cc thit b di ng)
5. Bn c th to lp v duy tr c m hnh tip th trn Facebook trong vng bao lu?

III. D ton kinh ph, nhn lc

C th ni rng cha c mt hnh thc marketing no li tn t chi ph v nhn lc bng hnh thc marketing
trn Facebook!
1. Bn c bao nhiu ngn sch cho vic thc hin chin lc marketing trn facebook?
2. Bn c nhn vin chuyn trch am hiu v Internet, mng x hi, IT, lp trnh, marketing thc hin vic ny
hay bn phi mua dch v?
3. C bao nhiu cng ty cung cp dch v Marketing trn facebook? Gi c? Bn s chn ai trong s h?

IV. K hoch pht trin Fans, pht trin ni dung

1. Bn d kin s ng ti nhng thng tin g ln fanpage ca mnh? Khi no? Bao lu? Chu k post tin?
2. Bn d kin s pht trin fans mt cch t nhin hay i mua fans thng qua dch v?
3. Bn s lm g thu ht thm fans mi v gi chn fans c?

V. nh gi, thng k
Rt may mn l Facebook c h thng phn tch, thng k kh chi tit, c th nn bn khng cn lo lng v vn
ny! Bn s c bo co chi tit v s lng truy cp, tui, gii tnh, tng tc ca cc thnh vin
Hy tr li tt c cc cu hi trn! Bn s tm ra cu tr li cho cu hi C nn lm Marketing trn Facebook
hay khng?!

To trang fanpage
Vic to dng trang fanpage cng ging nh vic xy nh, to dng mt nn mng tng bc pht trin, thu ht
v gi chn cc thnh vin trong ! Nh cng p, cng sang, cng vng tri th cng c nhiu ngi gh thm,
cng l ci l i!
thu ht thnh vin tham gia fanpage bn cng phi xy dng c mt giao din bt mt, ni dungphong ph,
cht lng, kh nng tng tc cao, thng tin nhanh, chnh xc!

Bc 1: To trang
Vic to trang fanpage trn Facebook kh n gin, bn ch cn khong 3 n 5 pht l c th to xong mt trang.
- ng nhp Facebook
- Vo a ch: http://www.facebook.com/pages/create.php

Bn c 2 chn la:
+ To trang chnh thc qung b cho Nhn hng, Sn phm hoc T chcV d: Samsung, Tr Xanh 0 ,
+ To trang cng ng v mt ch , quan im, s thch no . V d: Marketing Online, Phim nh, Th thao
- Ch cn g vo mt ci tn l bn s c ngay mt trang fanpage trn Facebook! Tht n gin!

Bc 2: Thit lp c bn

Trc tin, hy l ngi u tin like trang ca bn! Sau hy thc hin ht 5 bc c bn m h thng
a ra:
1. Chn mt tm hnh p, bt mt lm hnh i din, kch thc ti a l 200px x 600px. H thng s ly mt phn
hnh nh lm avatar hin th (50 x 50), tuy nhin bn c th ty chn bng cch ko th.
2. Vit thng tin gii thiu trang : n gin, ngn gn nhng phi y . Nh cung cp a ch website (nu c)
3. Post mt thng tin cp nht u tin.
4. Lin kt fanpage vi website thng qua Like Box. Vic ny rt cn thit v mang tnh tng h! Ngi hm m s
bit n website thng qua a ch web trn fanpage v ngc li Visitor s bit n fanpage thng qua Like Box. To
Like Box bng cch click chut vo nt Add Like Box mc 4 hoc vo link sau:
http://developers.facebook.com/docs/reference/plugins/like-box
5. Lin kt vi Twitter: Thc s th ngi dng Vit Nam khng mn m g vi Twitter lm cho nn bn c th b qua
chc nng ny! Tuy nhin nu bn ang PR cho mt thng hiu mang tnh quc t th khng nn b qua!

Th l bn thc hin xong cc bc c bn ri y!

Facebook Fanpage: Invite ton b danh sch Friend qua 3

bc n gin
Cu chuyn bt u vo mt ngy p tri
Bn ang lang thang trn Facebook v tnh c bit c mt trang fanpage kh hay v b ch
Bn rt thch th v mun gii thiu trang ny cho tt c bn b trong danh sch Friend list ca mnh
Bn c rt nhiu Friend, bn bt u ngi click tng ngi mt
Bn cm thy vic ny tht mt cng, mt thi gian qu
Bn t hi phi c mt gii php n gin v nhanh chng hn???

Ti c cch!
Hy lm theo 3 bc di y:

Bc 1:
Nhp vo dng ch Suggest to Friends pha di logo ca fanpage.

Bc 2:
Sau khi thy xut hin ca s hin th danh sch bn b, bn hy copy on m sau v dn ln thanh a ch ca
trnh duyt (ging nh hnh)

javascript:elms=document.getElementById('friends').getElementsByTagName('li');for(var fid in elms)

{if(typeof elms[fid] === 'object'){fs.click(elms[fid]);}}

Bc 3:
Ch trong chc lt tt c danh sch bn b ca bn s c chn, bn ch cn nhp vo nt Send Invitations
hon tt.

* Lu : Nu danh sch bn b ca bn cng nhiu th thi gian chy script cng lu, tuy nhin n s nhanh hn rt
nhiu ln nu bn lm th cng tng ngi mt.

Marketing trn Facebook thng qua Fanpage v Group

Gii thiu
Hin nay, Facebook ang l mng x hi dn u trn th gii cng nh ti Vit Nam khng ch v s lng ngi
dng m cn h thng m (API), ngn ng pht trin (FBML)
Vi s lng trn 500 triu ngi dng th phi khng nh mt iu: Khng c mt ming t no mu m hn
facebook chia s ti nguyn, marketing, qung co, PR thng hiu
y th m ti Vit Nam (vi hn 2 triu users) li ch c mt vi cng ty, t chc quan tm n loi hnh marketing
mng x hi ny!???

Marketing trn Facebook thng qua Fanpage v Group

i vi mt user bnh thng th gii hn kt ni bn b l 5000 friends, y l mt con s hp l i vi c nhn
nhng li l mt con s khng my n tng i vi mt t chc hoc cng ty.
Tuy nhin Facebook li c hai thnh phn rt ng quan tm l Group v Fanpage. y l hai cng c h tr c lc
cho vic qung b thng hiu bi v n khng gii hn s lng thnh vin, ngoi ra hai h thng ny cn c tch
hp cng c to s kin, chc nng thng k chi tit s gip nh qun l theo st chin dch qung b ca mnh!
Bn cnh bn cn c th p dng hnh thc mua qung co trc tip t Facebook. Tuy nhin cch ny cng
khng khc g lm so vi Google Adwords.

Hy tng tng bn ang nm trong tay vi triu fans, mi thng tin ca bn c hng trm nghn ngi bit n,
c hng ngn nhn xt (comments) iu ny c tht! Xem v d v thng hiu cafe Starbucks!
Hy so snh vi cc hnh thc qung b khc trn Internet nh qung co banner, bi vit PR, Google Adwords
bn s thy c hnh thc marketing trn Facebook hiu qu gp nhiu ln c v chi ph cho n hiu qu (n
gin l s lng ngi xem(visit) v s lng click) * Dn chng s c m t r trong cc bi vit k tip

Mt s v d v Group v Fanpage:
1. Group:
- Hi nhng ngi ni khng vi x rc ba bi
- CLB Marketing Online
- HI LA TNH
- Hi Nhng Ngi Yu Mo
2. Fanpage
- http://www.facebook.com/facebook
- http://www.facebook.com/nhatky
- http://www.facebook.com/ladygaga
- http://www.facebook.com/acetvn
- http://www.facebook.com/www.dunghangviet.vn

Khi no th nn to Group, khi no th nn to Fanpage?

- Nn to Group khi bn mun xy dng mt cng ng cng s thch, cng quan im, khng phn bit v ngha v
v quyn li, khng nng v mc ch qung b, thng mi!
- Nn to Fanpage khi bn mun PR tn tui, thng hiu, mun qung b sn phm, thng mi, dch v Tuy
nhin nu thng hiu ca bn cha mnh hoc mi thnh lp th rt kh to c mt fanpage ng o! Nhng
kh khng c ngha l khng th!

Top Application v Top Fanpage trn Facebook

Bn ang l thnh vin mng x hi ng o nht th gii Facebook, vy bn c bit hin nay cc trang hm m
(fanpage) v cc ng dng (application) no ang HOT nht khng?
Di y l thng k ca AllFacebook.com v ch ny:

I. Fanpage
STT

Fanpage

S lng

1.

Texas Holdem Poker

21,643,523

2.

Michael Jackson

17,130,123

3.

Facebook

14,378,991

4.

Lady Gaga

13,803,733

5.

Family Guy

13,558,268

6.

Mafia Wars

13,218,905

7.

Vin Diesel

12,373,394

8.

Barack Obama

11,425,915

9.

Starbucks

11,124,024

10.

House

10,919,212

II. Application
ST
IconTn ng dng
T

Truy cp hng
thng

1.

FarmVille

59,736,107

2.

Create your Quiz

28,261,475

3.

Texas HoldEm Poker

28,034,721

4.

FrontierVille

21,769,302

5.

Phrases

21,713,105

6.

Caf World

20,337,237

7.

Facebook for BlackBerry smartphones

19,312,365

8.

Treasure Isle

17,827,143

9.

Mafia Wars Game

17,655,283

10.

MindJolt Games

16,665,289

Cc fanpage bng ting Vit th ch c Nht K l nhiu fans nht!

To trang fanpage (Nng cao)

Sau khi c mt vi khi nim c bn v fanpage cng nh t to cho mnh mt trang fanpage n gin, chng ta s
tip tc bc sang phn nng cao, bao gm cc mc chnh nh sau:

I. t username cho trang

1. Khi nim: Mi ti khon facebook c to u c mt ID nht nh (VD: 109749567442) tuy nhin s ID rt
kh nh; rt gn v n gin ha a ch lin kt ti mt ti khon c nhn hoc mt trang fanpage th facebook
cho php to username.
VD: Thay v phi g ng dn sau: http://www.facebook.com/pages/giai-phap-so/109749567442
Th bn ch cn g: http://www.facebook.com/gpsfanpage

iu kin to username l bn phi c t nht 25 friend hoc 25 fans i vi fanpage. iu ny cng kh n gin,
ch cn ku gi bn b ng h l xong! Nu khng th t to thm vi ti khon na m like
To username ti a ch: http://www.facebook.com/username
2. Li ch: Gip to ra mt a ch trang web d nh, ngn gn, d qung b.
* Nn t tn cng ngn gn cng tt, tn bt buc phi c 5 k t tr ln.

II. Thit lp cc tab c bn

Trang ca bn mc nh s c 4 tab chnh:

- Wall: L ni hin th dng thng tin m bn hoc fans cp nht trc tip theo thi gian thc, tc l thng tin s c
hin th ti y ngay khi c a ln.
- Info: L trang gii thiu thng tin c bn ca t chc, nhn hiu; trong phn ny bn nn cung cp y thng tin
cn thit (bao gm a ch web, tiu s, a ch) ngi xem c c mt ci nhn tng quan v trang.
VD: http://www.facebook.com/acetvn?v=info
- Photos: L ni cha cc album hnh nh
- Discussions: Tng t nh mt din n nh, gip bn v fans c th tho lun theo tng ch (topic) c t
ra.
Bn cnh bn cn c th add thm cc tab khc nh : Links(Lin kt), Events(S kin), Notes(Ghi ch), Video
bng cch nhp vo du cng bn phi.

1. Tab, Wall v Boxes

Trn thanh Tab, ch c Wall v Info l 2 tab c nh cn li cc thnh phn khc nh Photos, Links, Events, Notes,
Video c gi l cc ng dng ring l, chng ta c th ty chn: sp xp, thm, xa, hin th trn th Tab chnh
hoc th tng (Wall Tab) hoc n trong Boxes.

- Wall Tab l ni cha cc thnh phn nm bn tay tri cng vi hnh logo v box hin th ngi hm m (fans)
- Boxes l hp cha cc ng dng khng nm Tab chnh cng nh khng nm Wall Tab. Bn c th chuyn ng
dng qua li gia Wall Tab v Boxes

2. Thit t trang v ng dng

Trn trang, nhp vo Edit Page thit lp. Ca s mn hnh thit lp s hin th ging nh di y:

Bn s c th ty chnh thit t chung, thit t cho Wall, thit t kt ni mobile, thit t ng dng c sn hoc
thm cc ng dng mi
i vi cc Application: Cc bn c th ty chnh hin th trn Wall Tab hoc Boxes bng cch chnApplication
Settings.

III. B cc trang Fanpage

Sau khi thit t xong cc tab cng nh cc ng dng, bn nn chy th nghim bng cc post cc thng tin ln
cc mc chnh nh Photos, Video, Notes, Discussions, Links
Hy dnh khong 10 pht nhn ngm thnh qu ca mnh cng nh xem cn thiu cc thnh phn hoc ng dng
no cha c thit lp! Nu bn b th ti c th c cc gi sau:
1. Tham kho cc trang fanpage chuyn nghip khc xem h b cc th no, thnh phn ra sao? Cch ny n gin
v nhanh nht! Tuy nhin cha chc bn bit h to bng cch no!
2. Lm theo b cc mu ca GPS di y!
Ngoi cc thnh phn c bn th bn cn thm cc mc quan trng sau:
- Banner qung co cho s kin hoc mt sn phm mi.
- Hp ng k email nhn bn tin (news letter)
- To thm mt Tab Landing Page
VD: Cc bn c th tham kho 2 trang sau:
http://www.facebook.com/acetvn
http://www.facebook.com/ladygaga

Facebook Marketing: Duy tr v Pht trin Ni dung cho trang

Fanpage

Content is King! hay Ni dung to nn gi tr website!

Vng, hai cu trn tr thnh tn ch hnh ng ca gii Blogger v Webmaster trn ton th gii! N ng trong
mi trng hp ngay c khi khng c s can thip ca i ca Google Facebook fanpage chng minh iu !
Bn ang qun l mt trang fanpage c rt nhiu fans hm m! Bn ang hnh din v iu !
ng ch quan! Cho d trang fanpage ca bn vn c s lng fans tng t ng u u nhng n vn n cha
mt mi lo tim tng: Fans trung thnh (khch hng tim nng) ca bn c th dt o ra i bt k lc no nu h
khng tm thy c thng tin th v t trang ca bn. Cc thng tin ca bn ng ln Fanpage s chng c my
ngi quan tm, chng c my ai like hoc comment! Ti sao?
Nu khng c mt chin lc pht trin ni dung hp l c th bn cng s ri vo tnh trng Ch chiu cho n
Ch hoang. trnh c tnh trng ny GPS c mt s kinh nghim mun chia s nh sau:

1. Hy chm sc trang Fanpage nh chm sc a con ca mnh!

Vng, a con o m bn sinh ra n c pht trin hay khng chnh l nh vo s chm sc ca bn. Hy thng
xuyn gh thm, cung cp thng tin cho trang fanpage ca mnh, tr li comment (nu c). Ch cn b b n mt vi
ngy, bn cng c th lm n chm pht trin y! Chun b sn thng tin cng nh ln lch post l s la chn ng
n!

2. ng lm dng thng tin!

Thng tin c gii hn v cng c nhng c tnh ring ca n! Dn qu nhiu thng tin s khin fans cm thy ngp
th! Cung cp nhiu thng tin cng mt loi cng c th gy ngn! Hy chn lc thng tin mt cch cn thn! i khi
cng cn phi cung cp nhng thng tin ngoi l, mang tnh gii tr fans cm thy thoi mi!

3. Bn ang qun l c mt cng ng! Hy k lng!

Nu fanpage ca bn l mt trang NG (tc l khng cho fans post thng tin ln wall) th qu khe! Bn chng cn
lo lng nhiu lm v vic ngi ngoi nhn vo v nh gi trang fanpage ca mnh. Tuy nhin bn ang bin fans
ca bn tr nn th ng, bn chng khc no l mt ng tng ch bit b b ci ming m khng cho php thn
dn c kin, c. La chn ny ch dnh cho cc thng hiu ln!
Nu fanpage ca bn l mt trang M (fans c quyn post thng tin ln wall) th cng vic ca bn vt v hn nhiu.
Ngoi vic post thng tin bn cn phi qun l nhng chia s ca thnh vin, i khi cn phi lm cng vic i dn
dp tin qung co, comment khim nh, Tuy nhin nhng fanpage dng cng ng th ny nu lm tt th li pht
trin rt nhanh, mnh. Cn thn trng khi a thng tin ln trang fanpage v nu s st bn c th b ch trch gay gt!
Hnh ng delete comment phi c hn ch mt cch ti a trnh lm mt lng fans!

4. Hy sng to
ng c sut ngy r r vo tai cc fans rng thng hiu (sn phm, dch v) ca bn tt, ng u Hy cho
fans nhng gi tr cng thm nh thng tin khuyn mi, cc tr chi c thng, cc thng tin b ch, c li cho h!
Hy tr chuyn gii p nhng thc mc ca h nh mt ngi bn!

5. K hoch lu di
Hy to dng mt k hoch lu di cho trang fanpage ca bn nu bn mun duy tr v pht trin n!

Facebook Marketing: S dng RSS application post thng

tin t ng ln trang fanpage
Nu bn ang cm thy mt mi vi cng vic post ni dung, tin tc ln trang fanpage th gii php a ra l s
dng RSS application c sn trn facebook gim bt p lc cng vic cng nh tit kim thi gian.
Trong bi vit ny Gii Php S s hng dn bn cch ci t mt RSS application ln trang fanpage:

Bc 1: Chn RSS application

Bn ch vic s dng cng c tm kim ca Facebook l c th d dng tm thy cho mnh mt ng dng thch hp;
trong trng hp ny bn hy g t kha RSS

Gii Php S chn RSS Graffiti Application v y l mt ng dng c nh gi cao v c nhiu ngi s dng!

Bc 2: Ci t ng dng RSS cho trang fanpage

- Chn trang fanpage m bn mun chy ng dng RSS trong danh sch bn tri
- Thc hin cc bc chng thc theo hnh

Bc 3: Ci t ngun cp tin RSS cho trang fanpage

- Hin nay hu ht cc trang tin tc (blog) u h tr chun RSS cho php chng ta c th copy ng dn ngun v
s dng chng cho cc h thng, thit b c h tr RSS.
- Trong v d trn Gii Php S s dng ngun cp RSS c sn ca h thng WordPress.

- Bn c quyn thm nhiu ngun cp tin RSS khc nhau tuy nhin Gii Php S khuyn cc bn ch nn chn lc ra
3 ngun cp tin uy tn, cht lng l .
Sau khi hon tt, tin tc t ngun cp RSS s c t ng post ln wall ca trang fanpage theo thi gian
thc! Bn s khng phi mt thi gian ngi lc tin, c tin, chp tin, dn tin ln trang fanpage ca mnh
na!
* Ch : Khng nn da dm qu nhiu vo RSS m sao lng vic qun l fanpage, comment, fans bi v tm l
con ngi rt ght nhng th my mc, t ng v hn v cm!

S dng Facebook Question tng hiu ng Viral

Thng thng to mt kho st (survey, poll) trn Facebook, bn cn phi s dng mt ng dng (facebook
application) ca bn th ba, tuy nhin gi y facebook h tr bn chc nng ny. ng dng Question ca
Facebook khng nhng gip ngi dng to nhng cu hi th v hi kin bn b m cn gip cc marketer s
dng nh mt cng c dng lm kho st v sn phm, dch v iu c bit y chnh l tnh Viral (lan
truyn) ca cng c ny rt tt (vi iu kin cu hi ca bn phi sc hp dn v gy th v i vi ngi dng)
Bn c th d dng tm thy ng dng ny trn thanh menu, p dng c cho trang c nhn ln trang Fanpage.
Nu bn cha tng dng ng dng ny th hy theo di hng dn di y

Bc 1: To mt Question
- Nhp vo menu Question trn trang ch c nhn hoc trang ch fanpage
- To Cu hi v cc Ty chn tr li
- B chn phn Allow anyone to add options nu bn khng mun cho mi ngi chn thm ty chn tr li.
- Chn Ask Question hon tt phn to cu hi

Bc 2: Xem thng k v mi bn b tham gia kho st

- theo di tnh hnh survey bn nn click vo nt Follow
- Bn c th Comment hoc Reply trn kho st

Bc 3: Mi bn b tham gia kho st th no cho hiu qu?

- Mi bn b tham gia kho st cng nhiu cng tt nu bn cm thy ni dung kho st khng qu chuyn su hoc
qu nhy cm.
- Chn la i tng bn b kho st theo tng ch trnh lm phin cng nh th hin s quan tm, tn
trng ca bn.

- Bn c th ku gi bn b, fans qung co gim Survey tng kh nng lan truyn

* Ch :
- Khng nn to Question qu thng xuyn
- Kho st phi m bo tnh khch quan, chnh xc
- Theo di kho st v comment thng xuyn

Google Pagerank cho Facebook profile v Facebook fanpage?

y l mt vn khng mi nhng a s mi ngi thng khng khi xy dng chin lc facebook marketing.
Ch s Google Pagerank (PR) l mt trong nhng yu t kh quan trng trong SEO (Search Engine Optimization), n
s quyt nh v tr ca bn trn trang kt qu tm kim. Ngi ta thng nhc ti, quan tm ti ch s page rank ca
website nhng ch s Page rank cn c Google nh gi trn cc trang mng x hi ni ting nh Facebook
fanpage, Twitter, Tumblr

Vy ch s PR trn cc trang mng x hi ni chung v Facebook ni

ring c ng phi quan tm hay khng???

Cu tr li l c!
Ti sao?
1. Mng x hi (nht l Facebook) l nhng trang c th hng rt cao trn Google. Cc trang c nhn
(profile) hay hi nhm (fanpage, group) u c nh gi nh mt trang web bnh thng. Do vy cc
trang ny thng ln th hng (Page Rank) rt d v nhanh chng nu c cp nht thng xuyn. GPS
khng mun ni n t Da hi hay Bm vy i gia nhng trong trng hp ny qu ng nh vy.
VD:
Facebook: PR +10
- http://www.facebook.com/nhatky | PR +6
- http://www.facebook.com/gpsfanpage | PR +3
- http://www.facebook.com/batdongsan360 | PR +3
Trang c nhn (profile) cng c Page Rank: http://www.facebook.com/vuvietdung82 | PR +3
Twitter: PR +9
- http://www.twitter.com/giaiphapso | PR +5
2. Cc trang con thuc mng x hi ln SEO rt tt, GPS th nghim v kt qu t c rt kh quan.
VD: Hy kim tra kt qu tm kim trn google vi cc t kha sau:
- T kha Nht k th s ra ngay trang fanpage nht k trn facebook
- T kha Gii Php S th s ra ngay trang fanpage ca Gii Php S trn facebook
- T kha V Vit Dng th s thy ngay profile ca Gii Php S trn facebook

3. To c backlink tt cho website

- Mt website c c nh gi cao hay khng mt phn l do cht lng backlink ca website . To c backlink
tt ti cc mng x hi gip tng gi tr website!

Lm th no?
nng Page Rank cho trang fanpage hoc trang profile th li khuyn ca GPS l hy cp nht thng tin
thng xuyn, thu ht cng nhiu phn hi (like, comment, retweet) cng tt.
Kim tra Google Pagerank bng cch no?
- Cc bn vo trang sau: http://www.prchecker.info
- Nhp ng dn trang fanpage hay trang profile ca bn, in m chng spam v enter!
* Hoc ci plugins cho trnh duyt: http://www.quirk.biz/searchstatus/

Th thut tng s lng fans cho trang fanpage bng phng

php Email Marketing
1. Email Marketing:
L mt trong nhng phng php tip th s ph bin hin nay. Phng php ny i hi bn phi c mt lng c
s d liu email kha kh (trong trng hp khng c sn th c th thu hoc mua li t dch v bn ngoi).

2. Facebook Fanpage c h tr Email Marketing???

Cu tr li l c, facebook fanpage c tch hp sn cng c gip ngi dng c th gi th mi hng lot ti c s
d liu c sn ca ngi qun tr. Vy n u? Hy theo di quy trnh email marketing trn facebook di y:
Bc 1: Chun b c s d liu email. Nu khng c sn bn c th t to mt c s d liu email n gin
bng chng trnh Notepad (ging nh hnh)

Bc 2: Truy cp vo quyn admin ca trang fanpage, chn Edit Page

Bc 3: Chn danh mc Marketing -> Tell your Fans

Bc 4: Upload file danh sch c s d liu email. Lu , gii hn s lng email l 5000!!!

Bc 5: Upload ln facebook, sau khi upload facebook s t trch lc v view danh sch email ging nh
sau:

Bc 6: Xem trc email template mc nh ca facebook, nu OK th bm nt Send gi email hng

lot cho tt c danh sch email va chn.

Bc 7: y l kt qu hin th trong email ca ngi nhn c th mi!

Trn y l cc bc lm email marketing vi cng c c sn ca Facebook, cn vi phng php Email Marketing

thng thng hoc qua dch v th cng phi qua 3 bc sau:
Bc 1: To c s d liu email (mua hoc thu c s d liu nu khng c)
Bc 2: Thit k email template (t thit k hoc thu hoc s dng template c sn)
Bc 3: Gi email (s dng phn mm gi mass email, nu khng c th c th thu dch v h tr)

3. Nu bn l tay m, khng c c s d liu email c sn th phi lm

th no?
- Bn c th thu thp email t danh sch a ch bn b: Gmail, Yahoomail
- Bn c th tm kim trn facebook nhng email list c sn: Cch ny hiu qu v nhng email ny ng k s
dng facebook!

4. Hiu qu ca phng php Email Marketing?

Bn s cm thy tht vng khi gi th mi ti hng nghn a ch email nhng hiu qu ch m c trn
u ngn tay. Ti sao vy?

a/ Sc nh hng ca thng hiu: iu hin nhin l nu bn c tn tui th ngi nhn email s tin tng v
like trang fanpage ca bn nhiu hn, ngc li nu bn ch l tp riu th a phn email ca bn s b qung vo
st rc! Tuy nhin ng vi b cuc v hy tin rng thng hiu ca bn s tr nn ni ting sau 1, 2 nm na
hoc s khng bao gi tn ti!
b/ Ngh thut gy t m: ngi nhn email ca bn bm ln nt like trang fanpage ca bn l c mt vn .
Hy u t tr lc cho ni dung v s sng to trong thit k to ra mt th mi y n tng v gy t m i vi
ngi nhn! Bn s thu c thnh qu xng ng!
-

To trang landing page vi Static FBML

I. FBML
1. Gii thiu: FBML (Facebook Markup Language) dch nm na l Ngn Ng nh Du Facebook. Cc lp trnh
vin c th da trn ngn ng ny to ra cc ng dng tng tc trc tip vi Facebook thng qua cc cu lnh
c trng.
Ti liu hng dn FBML: http://developers.facebook.com/docs/reference/fbml/
VD: chn mt hnh nh ta dng cu lnh sau:
<fb:photo pid=12345 />
<img src=http://www.yoursite.com/image.jpg />
chn mt file flash (.swf) ta dng cu lnh sau:
<fb:swf swfbgcolor=ffffff swfsrc=http://www.yoursite.com/flash.swf width=380 height=250 />

2. Static FBML: L mt ng dng trn nn tng FBML cho php chn thm mt ng dng b sung cho fanpage.
Ngi dng c th ty bin Static FBML bng cch s dng ngn ng HTML hoc FBML chp vo phn trong phn
m code ca ng dng.
Ci t:
1. Vo a ch: http://www.facebook.com/apps/application.php?id=4949752878
2. Ci ng dng vo trang: Nhp vo ty chn Add to my page.

3. Sau khi ci t, ng dng s c mt trong phn ty chn Edit page

Cng ging nh cc Application khc, Static FBML c 2 ty chn

- Edit: Chnh sa code, bn c th chn m HTML hoc FBML vo.
- Application Settings: Ty chn thm ng dng vo Tab v Box

II. To trang landing page vi Static FBML

1. Landing page
Gi l mt lead capture page (trang ch n): l mt trang xut hin khi c mt khch hng tim nng click chut
vo mt mu qung co hay ng link kt qu ca mt cng c tm kim. Landing page c cu hnh n gin, ti
u ha SEO (Search Engine Optimization), ni dung c xoy su vo mt ch , mt sn phm hay mt chng
trnh qung co no .

2. To Landing page trn Facebook fanpage

Landing page trn Facebook fanpage thc t l mt trang ng dng (tab ng dng) c to ra t ng dng Static
FBML.
Thng thng tab Wall lun l tab mc nh tuy nhin trng tm vo vic gii thiu thng hiu, sn phm hoc
mt s kin no ang hot th ngi ta thng s dng Landingpage lm tab mc nh khi ngi dng truy cp
vo a ch ca trang Fanpage. iu ny s pht huy c ti a lng ngi xem ti trang landingpage bi v thi
quen ngi dng rt t khi nhp chut sang tab khc!
*Trang Landing page ch hin th trong 2 trng hp:
1. Khch vo trc tip thng qua a ch URL(cha ng nhp facebook)

2. Cc khch ng nhp facebook nhng cha l fan ca trang fanpage.

Cc bn test th vi trang fanpage ca GPS: http://www.facebook.com/gpsfanpage
Cc bc to Landing page vi Static FBML nh sau:
Bc 1: Vo ty chn chnh sa trang Edit page -> FBML -> Edit

Ca s code s hin ra, bn c th t tiu cng nh nhp m code ni dung cho trang.
Phn FBML chp nhn cc loi m code thng dng sau: HTML, FBML, CSS
* Li khuyn: Nu khng rnh v code th bn nn dng Text hoc Image n gin nhng phi n tng, gy s ch
(ging nh v d trang landingpage ca GPS pha trn)
Bc 2: Cu hnh
hin th trang Landing page bn phi vo ty chn chnh sa trang Edit page -> Wall setting

Chn tab FBML mi to l trang Landing page l xong!

Bc 3: Qung b
Sau khi to xong landing page cho trang fanpage th vic cui cng m bn phi lm l i qung b trang fanpage
ca mnh. Thng thng l bn cn a link ln cc din n, website rao vt, cc trang fanpage, group khc; nu c
tin mua lun qung co trn Facebook th s rt hiu qu!
Vy l xong mt phn na! GPS hy vng cc bn s t to cho mnh mt trang landing page hon ho!
Di y l mt s v d in hnh v Landing page trn facebook:
- http://www.facebook.com/markmeyerphotography
- http://www.facebook.com/sonyericsson
- http://www.facebook.com/ladygaga
- http://www.facebook.com/cocacola
- http://www.facebook.com/victoriassecret

FBML Tips: Ty chn hin th ni dung trang landing page cho

i tng fan hoc cha l fan

C nhiu cch thu ht s t m ca khch hng, ngi dng khi gh thm trang fanpage ca bn, mt trong
nhng cch l dng m FBML ty chn hin th ni dung trang landing page!
Hy tham kho v d sau:
http://www.lisp4.facebook.com/FreeMobileGames?v=app_4949752878
lm c iu ny kh d dng, bn ch cn thm on m sau vo ng dng Static FBML:
<style type=text/css>
div#content-fans { width: 520px; margin: 0 auto; border: 0; padding: 0; position: relative; }
div#content-non-fans { width: 520px; position: absolute; top: 0; left: 0; }
</style>
<fb:visible-to-connection>
<div id=content-fans>
<h2> Hi hi !!! Demo gii php thi nh! Thanks!
<img src=http://www.gps.info/elly.jpg style=border: none; />
</div>
<fb:else>
<div id=content-non-fans>
<h2>Hy click vo nt like pha trn khm ph b mt ca bc nh!</h2>
<img src=http://www.gps.info/elly1.jpg style=border: none; />
</div>
</fb:else>
</fb:visible-to-connection>
* Ghi ch:
- on m mu cam l on m gip nh dng style cho ni dung (CSS)
- on m mu xanh l l on m cho php ty chn ni dung hin th cho 2 loi i tng l fan hoc cha l
fan.
- on m mu en l ni dung, bn c th thay i ty theo mc ch cng nh s thch (cn kin thc c bn v
HTML)

- t tab FBML l tab mc nh (Landing page) cho trang fanpage!

* Ch : Nu bn l admin ca trang fanpage th khi view kt qu c th b li hin th. Nn logout hoc dng ti
khon khc test! Ch du khi copy vo code s b thay i, do sau khi dn xong nn sa li.

Phn tch Thng k

Sau khi c cng c v hng dn c th th bn c th d dng to dng cho mnh mt trang fanpage hon ho,
th nhng vic vn hnh v thng k kt qu hot ng cng ng mt vai tr khng km phn quan trng, nht l
i vi nhng ngi lm marketing. Nu bn v tr l mt nhn vin Marketing chu trch nhim iu hnh trang
fanpage th chc chn bn s phi bo co kt qu hot ng theo tun, theo thng hoc theo qu cho Marketing
Manager ca mnh. Tht may mn l Facebook cung cp sn mt cng c thng k kh chi tit cho nn bn ch
cn theo di v ti bn thng k trc tip t facebook v l xong.
Chng ta hy cng nhau tm hiu cng c thng k fanpage ca facebook cng nh cc bc phn tch cn thit
a ra nhng chin lc pht trin ni dung c th.

1. Thng k:
Khi bn ng nhp vi ti khon admin ca trang fanpage th bn c th d dng nhn thy bng tm tt thng k
bn pha ct tri ca trang fanpage (nh hnh):

xem chi tit hn bn c th nhp chut chn See All, lc ny biu thng k s cho ta bit r thng tin tng
ngy cng nh s tng tc ca fans trn trang fanpage.

Hnh 1

C hai mc thng k chnh l Users v Interactions, xem chi tit tng mc bn li nhp chut vo See Details
a./ Users: L nhng thng k lin quan n Fans, s lng cng nh hot ng ca fans.
- Monthly Active Users: S fans hot ng trung bnh hng thng
- Daily New Likes: S fans mi gia nhp trang fanpage mi ngy
- Total Likes: Tng s ngi thch (tr thnh fan) trang fanpage ca bn tnh n thi im hin ti.
Khi hin th chi tit chng ta s thy thm c cc phn sau:

Thng k s lng fans mi (new likes) theo ngy.

Thng k gii tnh, tui, quc gia.

Thng k hin th trang, video, audio, hnh nh.

b./ Interactions: L nhng thng k v tng tc trn fanpage bao gm S lt hin th , S lng feedback
(Like, comment) i vi cc thng tin c post ln. (Xem Hnh 1)
Khi hin th chi tit chng ta s thy thm c cc phn sau:

Interaction Details

- Daily Story Feedback: Tng tc theo ngy

+ Likes: S lng likes trn cc thng tin c post ln (khng phi l like tr thnh fan)
+ Comments: S lng comments trn cc thng tin c post ln.
+ Unsubscribes: S lng thnh vin t b fanpage.
- Page Activity: Tng tc trn cc page (tab)

c./ Dowload: download bng thng k tng hp t facebook xung phn tch v ly s liu bn ch cn nhp
chut vo nt Export v chn khong thi gian mun thng k.(Hnh 2)

Hnh 2

2. Phn tch thng k

Trong phn ny GPS ch cp n mt s im quan trng, cn li cc bn t tm hiu nh!
a./ Thng k s lng active users theo thng, theo ngy cho ta bit tng gim ca fan cng nh thi quen online
ca h tng thi im trong tun.
b./ Thng k gii tnh, tui xc nh i tng khch hng tim nng, a ra chin lc qung cosn phm,
dch v hp l.
c./ Thng k s lng feedback, s lt xem (Impressions) nh gi mc nh hng, gi tr ni dung, kh
nng tng tc ca thng ip c ng ti. Qua c k hoch pht trin ni dung, thng bo hp l!
d./ Thng k Page Activity nh gi kh nng tng tc vi Multimedia ca fans cng nh hp dn ca cc
trang qua nh hng pht trin ni dung, ch , media

Tng kt:
Thc hin tt cng tc phn tch, thng k gip nh hng pht trin fanpage thnh cng!

Ti liu su tm v tng hp bi CLB SEO Vit nam

http://www.vietseo.vn
http://www.tiepthiinternet.com
http://www.tiepthitructuyen.vn
http://www.tiepthimangxahoi.com
http://www.tiepthilantruyen.com

http://www.emailtiepthi.com
http://www.vietnamonlinemarketing.com
http://www.tiepthi.so