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Bisa Huawei bisa menggunakan rantai nilai teknologi, replikasi nya dengan keberhasilan dalam jaringan telekomunikasi low-end da
Mungkinkah membangun
merek global?
Problem
Root
Cause
Current
Strategy
Recommendation
Kemampuan teknologi masih kurangdari pemimpin pasar global. hubungan dekat Huawei
dengan militer Cina
Current Strategy
Uniqueness
Broad Target
Cost
Differentiation :
Cost Leadership :
- High skilled low cost labour
- Low product development cost
Narrow Target
Focus Differentiation:
- Hiring local personnel to tailor technology & services
(middle-east)
- Heavy investment in 3G
Broad Target
Cost
Uniqueness
Recommendation
Cost Leadership :
Differentiation :
Narrow Target
Focus Differentiation:
- Focus R&D investment in future technology
(WiMax, LTTE, Telco 2.0, UMTS/HSPA)
- Optimize JVC with 3 com to enter US market
(Using pure 3Com brand)
- Develop joint innovation center with global operator
(Vodafone & BT)
Five Business-Level
Strategies