Alternatives

1. Stop expanding
Pros:
a) Avoid financial crisis
b) No additional costs - Focus on reducing costs for existing ventures
Cons:
a) No growth prospects
2. Penetrate further inside North America
Pros:
a) Less funds required
b) No cultural adjustments required
c) Less risk of failure
Cons:
a) Low growth prospects
3. Expand outside of North America
Pros:
a) Good growth prospects
Cons:
a) More funds required
b) Cultural adjustments required
c) High risk of failure

Alternative evaluation Less weightage to requirement of funds as retained

earnings. Prove that other than revenue financial situation is pretty decent.
List of variables:
a)
b)
c)
d)

Probability of causing financial crisis 10%

Requirement of funds 10%
Growth prospect: Main weightage 70%
Risk of failure 10%