A slogan is a memorable motto or phrase used in a political, commercial,

religious, and other context as a repetitive expression of an idea or purpose. The

word slogan is derived from slogorn which was an Anglicisation of the Scottish
Gaelic and Irish sluagh-ghairm tanmay (sluagh army, host + gairm cry).
Marketing slogans are often calledtaglines in the United States or straplines in
the UK. Europeans use the terms baselines, signatures, claims or pay-offs.

Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple
rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social
expression of unified purpose, rather than a projection for an intended audience."