Worm isn't a scientific term.

According to one of the Smithsonian's worm experts

, Anna Phillips, a worm is just "an organism that is long and thin ... without l
egs ... that's not a snake."
Worms span several phyla and inhabit nearly every ecosystem. Long, thin, legless
creatures tunnel under the ground, swim under the sea and even crawl under our
skin. Some of them stay long, thin and legless throughout their entire lives. An
d then there are the worm-like larvae of insects that eventually transform into
flies or moths.
Some worms are vermin in the modern and the ancient sense (vermis is Latin for w
orm)
they're parasites known as helminths that cause deadly diseases. Others giv
e humanity a boost by enriching our fields and even ending up on our plates.
From the start of his presidential campaign, Donald Trump has had a bold and mem
orable, if implicitly negative, slogan, "Make America great again."
Hillary Clinton, on the other hand, struggled to settle on a slogan. There was "
breaking down barriers" and "fighting for us" and "I'm with her." None had stayi
ng power. Now she has one, "stronger together" and she can thank Trump for givin
g it new meaning.
As the Democratic primary was winding down, Clinton and her team settled in on "
stronger together." It worked its way into Clinton's speeches and onto her signs
. It was a serviceable slogan, with layered meaning, said David Axelrod, the for
mer top adviser to President Barack Obama.
"She, I think, was struggling in the Democratic primaries to identify a message
and a tag line that summed up the purpose of her campaign," said Axelrod. "Donal
d Trump has given her a purpose."
Donald Trump also gave Clinton a rhetorical gift during his acceptance speech du
ring the Republican convention when he declared, "No one knows the system better
than me," and that, "I alone can fix it."
At a rally the very next morning in Tampa, Florida, Clinton was already talking
about Trump's line.
"I can't really imagine him on a white horse, but that seems to be what he's tel
ling us. 'I alone can fix it,'" said Clinton.
Clinton campaign press secretary Brian Fallon said "stronger together" is sort o
f a shorter, 21st century version of the idea behind Clinton's 1996 book: "It Ta
kes A Village."
Fallon acknowledged that the slogan was always meant to offset what he described
as Trump's divisive proposals, but "It took on an added dimension after the con
ventions when [Trump] so clearly positioned himself as somebody who was the sole
person that could potentially solve the country's challenges."
By the time of her own convention less than a week later, Clinton had intertwine
d "I alone can fix it" with her own slogan.
"Yes, those were actually Donald Trump's words in Cleveland and they should set
off alarm bells for all of us," said Clinton. "He's forgetting every last one of
us. Americans don't say 'I alone can fix it.' We say, 'we'll fix it together.'"
Around the convention hall, Democrats waved blue signs with the words "stronger"
and "together" in white print.

"Stronger together" is more rhetorical oatmeal than Fruity Pebbles. But with its
simplicity, the slogan sends a message, said Fred Davis, a Republican media str
ategist.
"You can have your fun at a Metallica concert but this is being president and it
's a serious endeavor. I don't hope that they continue that way, but I think 'st
ronger together,' because it is so boring, was the right move," said Davis, who'
s been behind memorable campaign slogans such as "one tough nerd" for Michigan G
ov. Rick Snyder.
Clinton's campaign seems to be betting that steady and boring wins the race.