Marketing Plan

for Country Road

Fig. 1 - Perceptual map of respondents ratings of retailers

There are also various sources of expenditure that indirectly compete for the
disposable income of the customer:
Experiences such as dining and drinking out, along with travelling, are key
outlets Country Road customers enjoy.
Spending time with family and friends, which generally involves varying
amounts of spending.
Due to their core customers age, focus is placed on saving, perhaps for a
house, luxury goods such as a car or for making investments for the future.