To distribute their products in remote rural areas through its Project

Shakti. Thirty per cent of FMCG business comes from villages with a
population less than 2,000 . The Shakti model trains women from SHGs
to distribute HLL products of daily consumption such as Detergents,
Toilet soaps and Shampoos. Distribution acquired a further edge with
Project Shakti, HLL's partnership with Self Help Groups of rural women.
The project, started in 2001, already covers over 5000 villages in 52
districts of Andhra Pradesh, Karnataka Madhya Pradesh and Gujarat,
and is being progressively extended.
The vision is to reach over 100,000 villages, thereby touching about
100 million consumers. The SHGs have chosen to adopt distribution of
HLL's products as a business venture. Launching of Project Shakti
through which the company is able to extend its operations in villages.
HUL has also included several NGOs and state governments as the
initiative helps rural women to improve their financial position
IT tools have been deployed for connectivity across the extended
supply chains. Backend processes have been combined into a common
Shared Service infrastructure.