QUYT NH LP RP VN CHUYN CHO ENTRY LEVEL CAMERAS

Tr gip Gii thch - Thng tin v cc quy nh / th tc

My nh entry-level c xy dng trong vng 30 ngy k t ngy nhn n t hng ca
nh bn l v vn chuyn trong ngy h c lp rp; khng c m hnh my nh entry-level
c lp rp trc, lu kho ti cc c s cng ty, v sau s dng in vo n t hng bn
l n. Cc nh bn l t lnh cho my nh entry-level khong 90 ngy trc khi doanh s d
kin, c s lng di do trong tay p ng nhu cu ngi mua my nh.
Cc lch trnh cng ty s lng camera c lp rp tng qu da trn khi lng d kin ca nh
bn l n t hng d kin s tip nhn v d kin nhu cu bn l cho cc qu tip theo. Cc ma
v lp rp v bn l bn hng c hin th di y:
T l phn trm s hng nm ca cc camera c lp rp bi cc nh sn xut my nh, da
trn n t hng n ca hng bn l
T l phn trm ca doanh s bn l hng nm ca my nh ti bn l
Cc chi ph ca boxing, ng gi, vn chuyn v my nh cc nh bn l trung bnh $ 3
cho mi camera. Nhiu ngi trong s nhng quc gia m cc nh bn l ang nm c thu nhp
khu; thu nhp khu trong mi trong bn khu vc a l trung bnh $ 5 cho my nh entry-level
(tr khi bn nhn c thng bo rng thu nhp khu i vi my nh entry-level thay i
trong mt hoc nhiu khu vc a l). Cng ty ny hp th cc chi ph thu nhp khu nhng vt
qua h cng vi cc nh bn l theo hnh thc gi bn bun cao hn.
Quyt nh nh th no Lp rp Nhiu Entry Cp My nh
Lp rp v tu ca tt c 16 mc quyt nh cho mn hnh ny tp trung vo cng mt
cu hi: Lm th no nhiu entry- my nh lp rp v gi n mt khu vc c th mi trong
bn qu sp ti?
Dng u tin u mi mn hnh lp rp cho thy nhu cu bn l d qu tip theo cho
my nh entry-level ca cng ty bn (trong 000s ca n v). Cc con s hin th cho mi qu i
din cho d bao nhiu my nh entry-level ca cng ty bn m cc nh bn l mong i bn
qu tip theo da trn nhng n lc cnh tranh ca cng ty bn (gi, qung co, khuyn mi, hiu
sut / cht lng ca my nh entry-level ca bn, thi gian bo hnh, s m hnh, vv mc quyt
nh trn mn hnh tip th v thit k sn phm). Cc nh bn l cn s d dt trn tay c th
p ng nhu cu mua sm d kin cho my nh entry-level ca cng ty bn qu tip theo.
Dng th hai cho thy s lng cc my nh entry-level ca cng ty bn m cc nh bn l
c trong kho (trong 000s ca n v) .
S khc bit gia nhu cu bn l d kin v s lng ca cc n v m h c trong
kho bng vi khi lng d kin ca cc n t hng bn l n cho my nh entry- ca
cng ty bn. Hu ht cc nh bn l thch duy tr hng tn kho rt thp v b sung chng khi
cn thit vi n hng tun hoc hai thng giao hng- trnh cc chi ph lin quan overstocking).
Thng thng, bn s n gin quyt nh lp rp v tu bt k s my nh entry-level c
hin th trn dng 3-d kin s my nh theo yu cu ca cc i l.
Nhng c mt vi vn cn xem xt:
1.
Cc d on v nhu cu bn l qu tip theo cho my nh entry-level hin th trn
dng 1 nhiu nht c l mt cht lc quan (v cc d bo ny da trn gi nh rng
cc nh sn xut i th ca my nh entry-level s khng lm thay i nhng n lc
cnh tranh ca mnh cho bt k ngha trnh ). C mt c hi kh tt m cc i
th s c mt cht cnh tranh hn tch cc trong vic i sau khi doanh s bn hng

cao hn n v v th trng c phiu so vi nm trc, trong trng hp d bn

l cho thng hiu ca bn m s chng minh c bn cao. Phi tha nhn
rng cng l mt c hi m cc nh sn xut i th ca my nh entry-level s t
cnh tranh quyt lit trong vic i sau khi n v tng thm doanh thu v th phn,
trong trng hp cc d tip theo qu c th chng minh qu thp v cc nh bn l
c th chy ra khi bn my nh gy bn mt doanh thu. Nhng im phi c
hiu y l lun lun c mt s mc khng chc chn xung quanh cc d bo
v nhu cu bn l cho thng hiu ca bn bi v nhng hnh ng v n lc cnh
tranh ca cc i th t c doanh s bn hng v th phn khng th c d
on y v chnh xc.
Bi v s khng chc chn xung quanh cc d bn l v mong mun trnh bn hng
b mt cc d bn l nn chng minh qu thp, cc nh bn l ng cho cng
ty bn s linh hot gi nhiu nh 10% n v nh nhiu so vi nhng con s
n d hin th trn dng 3. c bit lu : v cc mc cho cc n v lp rp /
vn chuyn l trong hng ngn, mc lm trn ti hng ngn trn mc gii hn 10%
c cho php). "Over-vn chuyn" l mt la chn bn c th mun thc hin bt
c khi no bn tin rng c mt c hi tt cho cc nh bn l c th chy ra khi m
hnh nhp cnh cp ca cng ty bn trong mt qu c th.
Tuy nhin, quyt nh xut xng hn khi lng d kin ca cc n t hng
n cho my nh entry-level c hai nhc im nh:
O Mt bt li-nu nhu cu bn l thc t ha ra l gn hoc di cu l gim n t hng
bn l n bn l d cho my nh entry-level cc qu sau (v cc nh bn l s c mt s hng
tn kho d tha cn li t qu trc khi lm vic tt). Vic ln hn s lng my nh entrylevel m cc nh bn l c trong kho, th t hn h s cn phi t hng p ng khi
lng d kin qu tip theo ca mua hng.
O Cc nh bn l khng phi tr tin cho s lng my nh entry-level h c trong hng
tn kho cho n khi h bn chng, lm tng ti khon ca cng ty bn thu bi s lng hng tn
kho bn l v lm gim dng tin vo mt s tin tng ng cho n qu th hai sau qu l
hng. Thng thng, cc nh bn l ln n 90 ngy (1 qu) thanh ton cho cc camera
giao, nhng trong trng hp my nh cn li trong kho ny ko di n 120 ngy ( cung cp
cho cc nh bn l thm thi gian lm vic gim hng tn kho d tha).
Bn v hp tc ca bn -managers c nhiu kh nng kt lun rng nhng bt li l chp
nhn c v ng trnh nguy c b mt doanh thu. V vy, mt mc qu vn chuyn l
mt ci g bn c th mun xem xt. Bi v s khng chc chn xung quanh tnh chnh xc ca
vic bn l d kin ca my nh entry-level ca bn v chnh xc ca d ca cc n t
hng n t cc i l trong mi bn sp ti t, quyt nh c bao nhiu n v lp rp v
vn chuyn mi qu cho tng khu vc nm ba la chn c bn:
o Nhp s tin c lp rp v vn chuyn m bng vi khi lng d kin ca cc n
t hng n t cc nh bn l.
o Quyt nh lp rp v tu mt s lng t hn so vi s lng d kin ca cc n t
hng n v xc sut kh cao m cc d trt t l qu lc quan.
o Quyt nh lp rp v vn chuyn mt s lng ln hn khi lng d kin ca cc
n t hng n trnh nhng c hi tng i nh ca stockouts bn l v mt doanh s bn

hng.Overshipping c gii hn n 10% n t hng n (tr trng hp lm trn ln n

hng nghn gn nht trn mc gii hn 10%).
Trong c ba trng hp, GLO-BUS c lp trnh t ng iu chnh s lng camera
entry- c lp rp / vn chuyn xung bt c khi no vo quyt nh ca bn cho bt k qu
ha ra l ln hn bng` 10% n t hng ny ngn nga mt phi thc t qu mc gia tng
ca hng tn kho bn l (bn l thc th gii s khng bao gi gi li t thm my nh thm
vo tn kho qu mc ca my nh khng bn c).
2.
Vn th hai ca mt s quan trng lin quan n cc con s iu chnh t gi
hi oi m bn nhn thy trn mn hnh ch di mi hp nhp quyt nh. iu
chnh t gi hi oi do thc t l cc cng ty lp rp, tu, v bn my nh i
Loan (ni ng ni t l la i Loan) cc nh bn l trong cc phn khc ca
th gii (trong tin t a phng l khc nhau).
O Cc doanh thu thun ca cng ty nhn c t bn hng cho cc nh bn l Bc M
c iu chnh ln hoc xung cho kch thc ca thay i t gi hi oi thc t thc t
gia ng la M v ng la i Loan xy ra k t khi quyt nh ca mnh trong
nm trc .
Vic iu chnh t gi hi oi c hin th trn mn hnh cho cc l hng n Bc M mi
qu cho bit vic iu chnh doanh thu thun cho nh hng ca bin ng t gi hi oi l
i ln hay thun li (+) hoc gim hoc khng thun li (-). Thun li iu chnh t gi hi
oi tng cng kh nng sinh li ca cc chuyn hng n Bc M bi s lng ch nh
ca vic iu chnh t gi hi oi;khng thun li iu chnh t gi hi oi gim li nhun
ca cng ty bn vi cc chuyn hng n Bc M bi s lng ch nh ca vic iu chnh
t gi hi oi.
o Cc doanh thu thun ca cng ty nhn c t bn hng cho cc nh bn l chu uChu Phi c iu chnh ln hoc xung cho kch thc ca thc t thc thay i t gi hi
oi trn th gii gia ng euro v ng la i Loan xy ra k t khi quyt nh ca
mnh trong nm trc .
vic iu chnh t gi hi oi c hin th trn mn hnh cho cc l hng n chu uchu Phi mi qu cho bit vic iu chnh doanh thu thun cho nh hng ca t gi hi oi
bin ng l tng hay thun li (+) hoc gim hoc khng thun li (-). Thun li iu chnh
t gi hi oi tng cng kh nng sinh li ca cc chuyn hng n chu u-Chu Phi
bng s tin ghi ca vic iu chnh t gi hi oi; khng thun li t gi
iu chnh gim li nhun ca cng ty bn vi cc chuyn hng n chu u-Chu Phi bng
s tin ghi ca vic iu chnh t gi hi oi.
o Cc doanh thu thun ca cng ty nhn c t bn hng cho cc nh bn l chu -Thi
Bnh Dng c iu chnh ln hoc xung cho kch thc ca thc t th gii thc s thay
i t gi hi oi gia ng la Singapore v ng la i Loan xy ra k t khi
quyt nh ca mnh trong nm trc .
vic iu chnh t gi hi oi c hin th trn mn hnh cho cc chuyn hng n cc nh
bn l chu -Thi Bnh Dng mi qu cho bit vic iu chnh doanh thu thun cho hiu
qu bin ng t gi l tng hay thun li (+) hoc gim hoc khng thun li (-). Thun li
iu chnh t gi hi oi tng cng kh nng sinh li ca cc chuyn hng n chu Thi Bnh Dng bng s tin ghi ca vic iu chnh t gi hi oi; khng thun li iu

chnh t gi hi oi gim li nhun ca cng ty bn vi cc chuyn hng nhp cnh cp cho

khu vc chu -Thi Bnh Dng bi s lng ch nh ca vic iu chnh t gi hi oi.