TITLE: AN ASSESSMENT ON THE BUSINESS FRANCHISE SYSTEM OF XXX

I.

EXECUTIVE SUMMARY

II.

BUSINESS FRANCHISE PROFILE

a. History/Background (Vision, Mission, Core Values, Objectives)
b. Trademark and its Description
c. Business location address, number of franchised units in the area, years of
existence in the industry
d. Nature of Business and Products or Services Description
e. Target Market and Description
f.

Marketing Mix: 4Ps (Product, Price, Promotion and Place)

g. SWOT Analysis
III.

FRANCHISEE/FRANCHISORS PROFILE
a. Name and position title
b. Educational attainment/background
c. Years of Experience in managing/owning a business franchise
d. Reason/s for deciding to own/manage a franchised unit/s
e. Years in the franchise business and Number of franchised units
f.

IV.

Skills required to successfully manage and operate a business franchise

THE BUSINESS FRANCHISE SYSTEM

a. Management, Organization and Administrative Policy
b. Management of Sales and Marketing Process
c. Management of Operations Process
d. Identification of Site Location
e. Accounting Practices and Fiscal Responsibilities
f.

Management Information Systems

g. Franchisor Support Services

h. Legal Documentation of the Franchisor-Franchisee Relationship
V.

ASSESSMENT ON THE BUSINESS FRANCHISE SYSTEM

a. Management, Organization and Administrative Policy
b. Management of Sales and Marketing Process
c. Management of Operations Process
d. Identification of Site Location
e. Accounting Practices and Fiscal Responsibilities
f.

Management Information Systems

g. Franchisor Support Services

h. Legal Documentation of the Franchisor-Franchisee Relationship

VI.

RECOMMENDED STRATEGIES
a. Management, Organization and Administrative Policy
b. Management of Sales and Marketing Process
c. Management of Operations Process
d. Identification of Site Location
e. Accounting Practices and Fiscal Responsibilities
f.

Management Information Systems

g. Franchisor Support Services

h. Legal Documentation of the Franchisor-Franchisee Relationship
APPENDICES
REFERENCES

FORMAT OF THE ASSESSMENT PAPER:

Use Long Bond Paper and Morocco Folder
Margin size: Top 1, Bottom 1, Left and Right 0.75
Line Spacing 1.5pt
Font size: 10, Font style: Arial