A D V E R T I S I N G

The
Reflected
Works
S.D. Warren Advertising

1921

S.D. Warren Advertising

For more than a century,

through various names and
incarnations, our message
and mission have remained
the sameto make the means
through which the world
communicates better and
more beautiful.
From the beginning, our advertising has been
prominently featured in leading national newspapers
and well-respected trade publications, which highlights
our commitment to the printed page as one of the best
ways for brands to communicate clearly and effectively.

Explore a collection of these ads from 1921

for messages that still resonate. By looking
back through the pages, we can look forward
to a future of exciting possibilities.

1921

Visit sappietc.com

2079 Two Page Spread Saturday Evening Post March 26, 1921 *

(x)

The

WARREN
Standard Printing
Papers are
Warren's Cameo
Dull coated paper for artistic
half-tone printing
Warren's Lustro
Glossy-coated for highest quality
half-tone work
Warren's Warrentown Coated
Book
Glossy-coated especially developed
for process color printing
Warren's Cumberland Coated
Book
A generally popular, relatively inexpensi%
glossy-coated paper

better
paper

Warren's Silkote*
An inexpensive semi-dull surface, noted
for its practical printing qualities
Warren's Printone
A semi-coated paper especially suited to
large edition work requiring half-tones
Warren's Library Text
An English finish paper taking mediuni
screen half-tones satisfactorily
Warren's Olde Style
A watermarked antique finish paper for
distinctive book work devoted to
type and line cuts
Warren's Cumberland Super Book
A super-calendered paper of standard
quality for half-tone, line, and text
Warren's Cumberland Machine
Book
A moderately priced machine finish
paper of the first quality
Warren's Artogravure
Eggshell finish for offset
Warren's India
and
Warren's Thintext
For thin editions
Specimen, of printing on
Warrens Standard Printing Paper, are included in
all of the exhibition, of
national printing of The
American Institute of
Graphic Art,.

better
printing
11111111111IN
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am I'1

Printin6Papers

"No, sir,
you can't tell WHEN
you will have to take
responsibility
for some printing"
EOPLE

are buying printing today who a few

years ago never dreamed of being called upon to
do such work.
Maybe you feel you will never have to personally
supervise a printing job. Maybe you have a man in
your office who looks after those things.
Just the same, you may be called on any day for a
decision about printing, and it is worth while to know
something about such things.

Printing consists of a film of ink less than one twothousandths of an inch thick, applied to paper.
The importance of the paper, its thickness, its weight,
its surface, becomes apparent when that fact is considered. It is all the more apparent that whatever kind of
paper is used, uniformity or a standardization of all its
qualities can make a difference in the way the printing
is done.
S. D. Warren Company recognize the need for different kinds of printing and manufacture a dozen grades
of standard uniform paper to the end that whatever you
wish to print, a standardized paper will enable you to
get better work with decreased trouble and expense.
Printers agree that this is so.
A working knowledge of the names and purposes of
Warren's Standard Printing Papers is useful information. The list of papers is at the left.

S. D. WARREN

N addition, every paper merchant selling Warren's

Standard Printing Papers distributes once each month
to printers and engravers a printed book on one
of Warren's Standard Printing Papers. These books
are intended to be cut up to serve as material for constructing dummy booklets. They contain specimens of
type and type pages set in different measures, leaded
and unleaded. They show borders, cover designs, inside page layouts, a variety of illustrations, initials, and
hand lettering. Also they show the kind of printing that
any good printer can do on the same kind of paper.
This month's book is printed on Warren's Silkote.
It can be obtained from most catalog printers or from
any paper merchant who sells Warren's Standard Printing Papers. If you do not know the Warren Distributor in your city, write us for his name.

COMPANY,

BOSTON

*See Opposite page

S
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STANDARD

PRINTING PAPERS

S. E. P. July 16

) 2

co-e,CA/

2075 Two Page Spread Saturday Evening PostJuly 16, 1921 *

The

TALENT and
TEMPERAMENT among Printers

WARREN
Standard Printing
Papers are
Warren's Cameo
Dull coated paper for artistic
half-tone printing
Warren's Lustro
Glossy-coated for highest quality
half-tone work
Warren's Warrentown Coated
Book
Glossy-coated especially developed
for process color printing
Warren's Cumberland Coated
Book
A generally popular,relatively inexpensive
glossy-coated paper

better
paper

Warren's Silkote
An inexpensive.semi-dull surface, noted
for its practical printing qualities
Warren's Printone
A semi-coated paper especially suited to
large edition work requiring half-tones
Warren's Library Text*
An English finish paper taking medium
screen half-tones satisfactorily
Warren's Olde Style
A watermarked antique finish paper for
distinctive book work devoted to
type and line cuts
Warren's Cumberland Super Book
A super-calendered paper of standard
quality for half-tone, line, and text
Warren's Cumberland Machine
Book
A moderately priced machine finish
paper of the first quality
Warren's Artogravure
Eggshell finish for offset
Warren's India
and
Warren's Thintext
For thin editions
Specimen, of printing on
Warren', Standard Printing Paper, are included in
all of the exhibition, of
national printing of The
American In,titute of
Graphic Art,.

better
printing

O not stint your printer on little things.

Good printers have something besides
equipment to work with.

They have talent.

At least the ability to do beautiful printing
amounts practically to a talent. It is more than
mechanical skill.
When you buy printing from a first-class
printer, you engage more than his type and
presses. You enlist his talent to serve you; and
this is the most precious thing that he has to sell.
Do not, then, expect him to get the best results from any inks but the best inks. Do not
expect him to work wonders, such as making
two colors "give the effect" of four-color process.
Remember,too, that there may be days when,
due to excessive humidity, his presses will not
work right. His paper will not deliver from
the tapes even when a flame is rigged on the
press. The inks will not dry as they should in
spite of the use of a "dryer." The whole atmospheric condition will be unfavorable to good
printing.

Work driven along under such conditions is

seldom good work. When legitimate efforts to
keep a press going have failed, emergency stunts
and attempts to fake something are not usually a
success. They only cost money, and cause the
printer to do something unworthy of his talent.

,i;o0114111111111111R11110911,
Printin6Papers

S. D. WARREN

N the other hand, a good example of what can

O
be accomplished in simple two-color printing

is to
be seen in a book of dummy material and catalogconstruction suggestions recently issued by us on
Warren's Library Text.
Copies of this book are distributed by merchants
selling Warren's Standard Printing Papers to
printers, engravers and their salesmen, and by them
re-distributed to all interested in buying better
printing.
The book is intended to be cut up. With a
copy of this book, shears and paste, one can in
a few minutes construct a dummy made up from a
wide choice of type-faces and sizes, rules, borders,
initials, style, and medium of illustration.
These bookswe issue one each month on a different Warren Standardare not sold, but may be
obtained from catalog printers or paper merchants
who sell Warren's Standard Printing Papers. If you
do not know the Warren Distributor in your city,
write us for his name.

COMPANY, BOSTON

*Sec opposite page

N
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S
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STANDARD

PRINTING PAPERS

j.L.

e;,1'141.

,9

P. July 16

a.

05-aLev

2077 Two Page Spread Saturday Evening PostDec. 5, 1921 *

The

WARREN
Standard Printing
Papers are
Warren's Cameo
Dull coated paper for artistic
half-tone printing
Warren's Lustro
Glossy-coated for highest quality
half-tone work
Warren's Warrentown Coated
Book
Glossy-coated especially developed
for process color printing
Warren's Cumberland Coated
Book
A generally popular, relatively inexpensive
glossy-coated paper

better
paper

Warren's Silkote
An inexpensive semi-dull surface, noted
for its practical printing qualities
Warren's Printone
A semi-coated paper especially suited to
large edition work requiring half-tones
Warren's Library Text
An English finish paper taking medium
screen half-tones satisfactorily
Warren's Olde Style
A watermarked antique finish paper for
distinctive book work devoted to
type and line cuts
Warren's Cumberland Super Book
A super-calendered paper of standard
quality for half-tone, line, and text
Warren's Cumberland Machine
Book*
A moderately priced machine finish
paper of the first quality
Warren's Artogravure
Eggshell finish for offset
Warren's India
and
Warren's Thintext
For thin editions
Specimens of printing on
Warren's Standard Printing Papers are included in
all of the exhibition, of
national printing of The
American Institute of
Graphic Arts.

better
printing
10,111111"Iliottj
19110414111-

Printin6Papers

Poor
Printing Paper
and the
Easy Billiard Shot
B

ILLIARD experts maintain that there is no such

thing as an easy billiard shot where a long run is
desired. So far as printing is concerned, there is no such
thing as poor printing paper except paper which runs
unevenly and is subject to vexatious variations on the
press.
It may be hard for anybody but a printer to believe,
but paper that is uniformly hard to print is easier to handle
on the press than paper that varies with every ream.
Since the only poor printing paper is paper that will
not print as it is expected to print, it follows that better
paper is the paper that will print up to a known standard
of printing quality.
That is why Warren's Standard Printing Papers are
not called merely Warren's Papers, but are known as
"Standards."
There are a dozen of these Warren Standards. Their
difference is not a difference in quality or goodness.
They are different because each paper is. made to do a
certain definite kind of work as well as it can be done.
A machine finish paper is one that is not intended
for the printing of fine-screen engravings, art subjects,
or process color work. Not having a special finish, it
is not high-priced. Warren's Cumberland Machine
Book is a machine finish paper.
The best way to know and judge this paper is to see
a book showing its possibilities, recently issued by us
to all the merchants who sell Warren's Standard Printing
Papers, and by them supplied to printers, engravers,
advertising managers, artists, and designers. If you do
not know the Warren Distributor in your city, write
us for his name.

S. D. WARREN COMPANY
BOSTON

*See opposite page

STANDARD

PRINTING PAPERS

LITERARY DIGEST
,. 2
Pe!

estFeb. 12
2119 Page Literary Dig

"Why doesn't
My PRINTING
look like your
Sample Book?"
ndard PrintCAMPLE books of Warren's Sta
We know .
d.
nte
pri
y
full
ing Papers are care
other kind.
no
buy
the value of good printing, and
sample books often
But the reason the Warren the beauty of their
by
,
amaze a buyer of printing
is simple and worth
typography and press work,
knowing.
sample of printing on
If we start out to prepare a we know in advance
Warren's Lustro, for example,
one extremely valuable fact.
Warren's Lustro.
We know we are going to print on
nting results by layYou will never get the best pri
your engravings, and
ing out your dummy, making t paper shall we use ?"
wha
then saying,"Now,let's see,
Standard Paper, you
Even if you select a Warren perf
ection if the planare still likely to fall short of e without this definite
don
ning of your printing was
mind.
standard of printing quality in
be from the best
How much farther away will you
paper that has
a
n
upo
if you produce your printing ng quality--where the
nti
pri
no known standards of
l his presses have
printer himself cannot be sure,aunti
job he is going to
started, just how .creditable
produce?
ndard, unvarying
To give you an idea of what a sta we quote from a
printing surface means to a printer,
ge printing house:
letter written by the head of a lar
en's
"We have run ve ry,largely on Warr has
it
upon
uced
prod
Lustnr, and printing
to our
become more or less automatic, due taking
in
(19
will
it
t
knowledge ofjust wha
."
ink and make-ready requirements
better
ingless praise,
paper
There, without flattery or mean dard Printing
Stan
's
ren
War
why
on
is the reas
better
produce Better
printing Papers are Better Papers and
Printing.

It is a glossyE spoke of Warren's Lustro.

W
of half-tone
kind
t
fines
the
for
nded
coated paper inte

and folds well, but

and color printing. It is strong,
be used in a book
paper of this quality should not
and the probability of
where the need for light weight
idered than the need
much handling is more to be cons
color reproduction.
cult
diffi
or
l,
detai
fine
ing
for print
paper merchants
This month we have issued to all
rs a book on
Pape
ting
Prin
dard
Stan
en's
selling Warr
if you are
have
ld
shou
you
h
whic
Warren's Lustro,
half-tones
n
scree
finee
wher
ing
planning any print
hands of
the
in
now
is
play a part. The book
Warren merchants,who will
distribute copies to printers,
11111111111111111111
engravers, advertising manners.
desig
and
agers, artists,
11141I IC;i111141:110111610
If you do not know the
your
Printin6Papers
Warren Distributor in
city, write us for his name.
On.

ANY, BOSTON, MASS.

S. D. WARREN COMP

S
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A
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S
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E
P
A
P
G
N
I
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N
I
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STANDAR

L.11
Sept. 10

2158 Page Literary Digest--Sept. 10

RUNNING to the office this morning

won't make up for LOAFING yesterday
HERE is some incentive to hurry to
make up time you have lost yourself,
but few men like to gain time another has
lost. Like the engineer who takes the train
on the last lap of a long journey, the printer
is the man who is often expected to make
up time that has been lost by meri on the
job before him.

Partly for this reason, printers do not like

to accept jobs where the material is delivered
piecemeal. To get the copy today, and the
dummy next week, and a few engravings
the week after that, the rest of the engravings the fourth week, is usually a prelude to:
"You've had this job four weeks now,and
it isn't on the press yet!"
If your job gets behind schedule before it
is delivered complete to the printer, he may
be able to make up the timeand he may
not be. The chances are he will not.be.
A press-room is a poor place to make up
lost time.
All jobs of printing, therefore, should be
planned with a schedule that admits some
tolerance for delay.
better
paper
better
printing

Where delay occurs, it is unwise to try to speed up either engraver or pressman, if quality is
the essence of the contract.

1 AVE you seen any of the 1921 series of

1printed
books, demonstrating the printing qualities of Warren's Standard Printing Papers? They
are issued monthly. One just sent out to our
distributors is printed on Warren's Cumberland
Coated Book. Usually we try to avoid using the
word "unique" in describing printed matter, but
these books are unique. They are intended to
enable a man to sit down and in a few minutes
prepare a presentable and understandable dummy
for any sort of booklet, catalog, or folder. They
are intended to be cut up. Also, they teach the
wisdom of choosing the paper when the job is
first planned. As successful pieces of printing,
their merit is in no little part due to the fact that,
though intended for distribution this month,
they were laid out and started in the early spring
of last year.
These books are not sold, but are obtainable
through paper merchants,
selling Warren's Standard Printing Papers. If you
do not know the Warren
mill1111111111111111ifil
Distributor nearest your
city, write us for his name. Printin6Papers

arren's

S. D. WARREN COMPANY, BOSTON, MASS.

WARREN'S

STANDARD PRINTING PAPERS

THE Mil/LIMO
JANUARY

2097 Page The Mailbag

S.D.
No. 101

les
ich enab
letter wh
of your
strated
lu
es
il
ur
e
ct
th
pi
int good
d inside
you to pr
front an
e on the
from the
is
s
nd
lt
ha
su
re
merc
markable
ve been
Re
ha
s
s.
er
rage
rated lett
st
printlu
il
od
go
use of
y kind of
An
e halfit
.
wh
ed
and
observ
or black
brary
r
Li
lo
's
co
ing in
on Warren
ne
it has
do
r,
be
pape
tone can
printing
a
make
h
gh
ic
ou
Wh
Text. Th
strength
kind of
acter and
is
ar
th
ch
r
e
fo
th
s
tory
satisfac
e,and fold
it most
from glar
is free
It
.
rk
wo
eaking.
without br
y yours,
Very trul
any
rren Comp
S. D. Wa
Boston
nded
t is inte
Mass.
paper, bu
ctures.
a writing
pi
t
d
no
te
is
in
pr
xt
age with
Library Te
itten mess
Warren's
ing typewr
in
mb
co
s
for letter

ENs
ING PAPERS

22

THE MAILBAG

Mar.'21

George Batten Company

adverast'ng
Fourth Avenue Building
dtj7;'ven,ly SvenZA-2

New York

2108 Page Mail Bag

moNAyfat

Lir Henry T. Bens..

Mile Prem.,
Ky

47

my deer VT. Bemoan:

that your rem doe

To motto's, with regret,
list of ft, answerers.
oh Art ter on the Tovenber
cry
'stole
at
elOre

printed on the first or

LETTER with pictures

A
inside pages is an illustrated letter, and requires
a paper suitable for half-tone reproductions of
drawings and photographs.
Although not strictly a writing paper, Warren's
Library Text I's recommended for letters combining typewritten messages with printed pictures.
Warren's Library Text folds without breaking,
does not reflect light, and is not unlike letter
papers, yet it will print screen engravings in simple
or process colors.
You can secure a comprehensive portfolio on
the use of illustrated letters from the paper merchant .nearest you who sells Warren's Standard
Printing Papers. If you do not know him, we
will send you his name.
S. D. WARREN COMPANY
104 Milk Street
Printingapers
Boston, Mass.

at WWI
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Ant
17.
tatilly
trout:sous
01101.16
y-ntlly
enters
you not
our
antvon
0108
tale
the

tiger

WARREN's

STANDARD PRINTING PAPERS

George Batten Company

advertr'sr'ng
Fourth Avenue Building

ae dnd
New York

2113 Page Mailbag

Alorrieion &Tompang
Precision Instruments

New York,N.Y.
tttttt01.
01110"1,

N. L. Goldsmith Gompamy.
34 ruse lams.
11 York. N.Y.

letter with
F you are going to prepare a
inside pages,
or
first
its
on
d
printe
s
picture
I
than a writing
you need a printing paper more
paper.
unWarren's Library Text does not look
strong, does
like regular letter paper. It is
typenot reflect light, and can be neatly
written.
when he
It will give your printer no troubleand white
comes to print your pictures, black
folded; and
or color; it will not crack when letters sell
experience shows that such
goods.
letter
Further advantages of the illustrated io we
are explained in a comprehensive portfolpaper
have prepared on this subject. The
Warren's
merchant nearest your city who sells
you
Standard Printing Papers will supplyus for
with one of these portfolios. Write
his name if you don't know
him.
S. D. WARREN COMPANY Printingapers

the
ells 1 ty

r.
ncy
1 leal I um
ht
110
c
ter
ming
rad It
rat- tic

r Intendant.

105 Milk Street, Boston, Mass.

WARR

PERS
STANDARD PRINTING PA

PRINT I NG ART
PACIFIC PRINTER
INLANDPRIN TER
ALTiI CAN PRIITT7R

Feb. '21

George Batten Company

adverasalg
Fourth Avenue Building

urth CAL and Wven9 &vend

New York,

2104 Page American PrinterFeb.

HE Top Sheet in every case of a

Warren Standard Printing Paper is
printed on a sheet that is part of the
same run as the rest of the paper in that case.
This printing is done in our own testing
shop and serves as the last of a series of tests
which keep every .run of paper up to
standard.
The ink, the type, and the illustrations
used in this printing are such as would instantly betray any deficiency in the paper.
All this, even to the make-ready used,is made
a matter of record on the Top Sheet itself.
All this is helpful to the printer, because
the Top Sheet instantly removes every
feeling of uncertainty as to how a given
case of paper will print.
The Warren Top Sheet is instructive and
helpful to many persons who order printing,
and it is a great worry saver and often a time
saver for the printer.

What the Warren

Top Sheet
means to

the Printer
(Warrens)
Printin Papers

better
paper
bear
printing

S. D. WARREN COMPANY, BOSTON, MASS.

WARREN'S STANDARD
PRINTING PAPERS

PRIi; TING ART

PACIFIC PRINTER INLANDPR INTER
AMLRI CAN PRINTER

Apr. '2.1

George Batten Company

cAdverast'ng
Fourth Avenue Building
.7;urEhave.and 7Wen!y Sew/A&

New York.

2112 Page American Printer

The

Top Sheet
belongs there
better
paper
baler
printing

,WAYS the printed Top Sheet belongs with the case of

Warren's Standard Printing Paper you ordered.
The Warren Top Sheet is more than a printed sample of a
Warren paper. It is a printed sample of the paper you are
paying for, because in every instance the Top Sheet is
printed from the same run of paper as the blank sheets with
which it is packed.
If you will make a collection of Top Sheets you will discover how slightly, if at all, the press-room performance .of
any Warren Standard Printing Paper varies.
Such a collection is helpful to us because it constitutes a
record of results from the use of different inks, and the
make-ready employed on a number of different subjects.
In the same way, it can be helpful and instructive in your
own press room.
Thus the Warren Top Sheet is more than an example of
fine printingmore than an assurance that your own order
of paper has been put to a practical test. Whatever quality
of printing is shown on a Warren Top Sheet, is printing
that any good printer is perfectly safe in undertaking to
deliver.
.S. D. WARREN COMPANY, BOSTON, MASS.

l6

S. P1. 01,

14111

JLL5L

411

"r irl4inigi

WARREN'S STANDARD
PRINTING PAPERS

PRINTING ART
PACIFIC PRINTER
I NIA NDPRI NT Eli .
AMERICAN PRINTER

George Batten Company

adverast'ng
Fourth Avenue Building

Yrurekive and TdySerrnASI

New York

MO

2143 Page American Printer

&

01
In the Interest of
Better Printing
. A,
<Flip

Am,.r

, tit HE American Institute ofGraphic

4,cn 1
.,, Arts organized in May, 1920, a
s.--V. remarkable exhibition in the interest of Better Printing. There was
immediate call for the display of the exhibits in other cities besides New York.
Undoubtedly the 1921 exhibition will be
placed on view in an even larger number
of centers where good printing flourishes.
S. D. Warren Company is glad to recommend this exhibition to the attention of
printers and buyers of printing. We do
this not merely because awards have
been won by specimens produced on
Warren's Standard Printing
better
paper Papers, but because the exhibibelier
tion is so truly a strong aid to
printing
the cause of Better Printing.
S.D.WARREN COMPANY,BOSTON,MASS.

i,
11rompopjo
1,1..4,4'u.i,,,,l
ki
fibi--1,
.,1
Printing Papers
0
.)

10

May

21

PRINTING
PACIFIC PRINTER
INLAND PRINTER
AMERICA N PR INTER

George Batten Company

advertising
Fourth Avenue Building

XurehAe.and Twert Sevenla

New York.

2220 Page American Printer *

1 Lich
can
VWINTiNG Q1.

uestions
about a printing job
that you may forget to ask yourself
VERY printing job is affected "How Much Money Can You
by a number of considerations. Spend for Printing ?" Besides demSome of these are easy to overlook onstrating the printing quality and
varied usefulness of Library Text,
or forget.
The Printing Questionnaire which the book itself is replete with conis a basic part of every one of our structive help toward solving the
series of books, "Making It Easy problem of producing attractive
to Plan Printing," automatically and effective printing with a limcalls attention to all the impor- ited amount of money.
Copies ofthis book may be secured
tant details of the planning of a
Printing job and suggests ways to without charge from the paper
answer many of these questions. merchant nearest you who sells
Warren's Standard Printing
The most recent book in
this series is printed on .vilipoll1111111111111111111111111110pilii, Papers. If you do not know
the distributor to whom you
1111111..
Warren's Library Text. It 14111 11,5=1::
deals principally with the Printin6Papers should apply, write to us
and we will tell you.
fundamental question,

S. D. WARREN COMPANY, BOSTON, MASS.

WARREN'S

STANDARD PRINTING PAPERS

better
paper
better
printing

July

'21

PRINTING
PA GC VIt PR
INLA NDPRI NT ER
ALERICAN PRINTER

PRINTING ART
..PACTE'..IC PRINTER
" IN,Orifia PRINTER
--AMETMAN PRINTER -

21
-

'te

EG

Printingapers

How the long run and

careful inspection
in paper making
cut out the costly stop
in paper printing
THE GIANT pictured above is one of the
paper machines at the Warren Mills.
Every working day these great machines
produce hundreds of tons of paperpaper
known everywhere for its quality, to printers and people who buy printing.

2421

Two Facing Pages Pacific PrinterApril 18

Tremendous volumein twenty standard gradesmeans a saving in overhead

not possible in small-tonnage production.
Some of these giant machines run steadily day after dayweek after weekon a
single Warren grade. The men who run the
machines know these papers and how to
make them to the Warren standard, as
they know how to eat and to walk.
Their work reaches a degree of efficiency
that effects great savings. No time is lost
experimenting; a minimum of time is spent
in changing runs.
The Warren policy of standardization
saves money for the printer.
Men and machine that run one paper
for weeks at a stretch produce quality that
could not be maintained under a system
involving frequent shifts in personnel, and

spasmodic runs, first of one paper, then of

another.
Warren quality is consistently maintained. Your shipment of Warren's Cameo
or Warren's Cumberland Coatedor
Warren's Olde Style, bought this month
will be as nearly like the shipment you
bought of these selfsame papers last year
as it is humanly possible to make it, bearing
in mind, however, that no possible refinements or improvements are overlooked.
The thickness of the sheets will be uniform; the printing surface will show no
annoying variations.
You, as a printer, know full well what
uniformity means to you. You know that
torn and wrinkled sheets make it necessary
to stop the press. You know that every
time you havelo stop the press it costs you

money. You know that variations in paper

hamper the economical operation of your
presses and reduce your profits.
Warren's Standard Printing Papers are
carefully inspected and sorted before they
leave the Mill. It costs you less when this
is done by us at the Mill than it Would if
you had to eliminate imperfect sheets at
the press.
Better paper is a necessary element of
better printing.
S. D. WARREN COMPANY, 101 Milk Street, Boston, Mass.

ARREN's

STANDARD PRINTING PAPERS

Warren's Standard Printing Papers are tested for
qualities required in printing, folding, and binding

Sept. '21

QUALITY GROUP Jan. '21

Atlantic Monthly,
Century
Earper's
Rev. of Rev.
Scribne-r's
World's Work

GeurgeikuwilCumpany
adverast'ng
Fourth Avenue Building
Ae.and Wenty

New York

2136 Page Quality GroupMay

TODAY THEY CALL HIM "ALDUS"

LDUS PIUS MANUTIUS
of Venice was the true
father of your pocketsize book. He aimed,in the
days of Columbus,to popularize the long-hidden
literatures of Greece and Rome. From
small italic types he printed pocket
editions of most of the pagan authors.
Our modern publishers take Aldus for
model when they rescue great works in
English from the comparative obscurity
of heavy, unwieldy volumes, reissuing
them on strong,thin,light-weight printing papers made by S. D. Warren
Company.
To be able to use such recently perfected thin printing paper as Warren's
India is a great advantage possessed by
your modern publisher over Aldus Pius

Manutius of Venice. The "Aldines"

were small books, comprising works of
no great magnitude. But writings of
length can be compressed into portable,
convenient form on Warren's India
running 1420 pages to the inch.
The pocket-size volumes of the New
Century Library (Thomas Nelson
& Sons, New York) would delight the
maker of the Aldines. For in these
India-paper editions of standard
authors the influence of William
Morris's gothic mediaevalism on typography has given way to a more lucid
style, traceable to the classic models of
Italy. And for the sake of that compactness Aldus valued so highly in printed
books, Warren's India would appeal
to him as a tremendous improvement
over fifteenth-century printing papers.

S. D. WARREN COMPANY, BOSTON, MASS.

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QUALITY GI-WUr'

George Batten Company

adverathig
Fourth Avenue Building
Wen.ty SeeIA..2

New York

Quality GroupJuly *

Now,he who rides may read

N TRAINS and trolley
cars you see all kinds of
people reading out of
small, handy volumes.
This marked extension
ofthe book-reading habit is due to the introduction of thin India paper and hence
of books convenient to carry about.
There are 1420 pages in an unbound
book one inch thick printed on Warren's
India. So that even writings of merciless prolixity can be compressed to
"pocket size" on Warren's India, without using type so small as to strain
the eyesight.
A noted professor at Harvard once
declared that it was well worth a broken
leg to spend the enforced leisure of slow
recovery in reading"Clarissa Harlowe."

He assumed, no doubt correctly,that

none but the bedridden nowadays read
the longest novel ever written. But when
some publisher reprints "Clarissa," as
Thomas Nelson & Sons, New York,
have already reprinted the works of
Fielding and Smollett, in light, handy
volumes on Warren's Indiafthe novelist
Richardson may once again surpass his
seventeenth century rivals in popularity. For even "Clarissa" could easily
be carried in the commuter's pocket
in a thin India edition.
Eventually, every worth-while book
of magnitude and length will exist in
convenient, portable form. Already a
large number of such writings have been
born anew on Warren's India paper.

.
S. D. WARREN COMPANY, BOSTON, MASS
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QU,A.LITY GROUP

George Batten Company

adverasing
Fourth Avenue Building
S.,edASt

New York

2120 Page Quality Group

would
HE hours of leisure which you
of
mercy
the
at
are
reading
to
devote
interruptions.
many
of
moods,
many
Warren's
But the volume printed on
and
pocket;
coat
a
thin India paper rides light in
odd
in
trains,
on
cars,
time after time, on street
moments, you turn its pages.
every
The day is not far distant when nearly
on
republished
worth-while book will have been
becomes
thin leaves in light binding. For as life
weight,
mobile, books must be portable, light in
convenient yet permanent and lasting.
by the Rev.
A new "Dictionary of the Bible,"
published
been
has
D.D.,
James Hastings, M.A.,
considervolume,
-page
by Scribner's as a 1008
India.
Warren's
on
thick,
ably less than an inch
limited
not
is
convenience
But its usefulness and
example, a single volto works of reference. For
Philadelphia,
McKay,
David
ume published by
with ease
one
enables
Paper,
on Warren's India
Whitman
Walt
of
all
take
and contentment to
be
should
Whitman
as
read
afield with him to
open
sky.I.
readbeneath the

2139 Page Quality GroupApril

EFORE the art of

printing began to rise,
scriveners spoke with pride of
their huge editions, runninlinto
hundreds of copies. Well they
might, for monastic copyists
spent months in lettering a single
book by hand. Then Gutenberg
started his press,and men began
to draw on nature's garden to
feed the printing press.
Books for everybody! So
nature must have intended. For
the sources of printing paper
can hardly fail. Paper is really
cellulose; and cellulose is that
abounding substance which
forms the walls of vegetable cells
and does for plants what framework and rafters do for houses.
But nature must have intended that books should be
beautiful as well as abundant.
Transformed into Warren's

Standard Printing Papers,cellulose provides ideal surfaces to

receive ink impressions. Fine
book paper is smooth, even, and
pleasing to the eye and touch.
It absorbs just enough ink to
bring out text and illustration
with clear fidelity. It is permanent and lasting.
Some one of these papers is
the suitable paper for any piece
of fine printing. For one example,
the American Book Company,
New York,choseWarren'sCumberland Machine Book paper in
publishing Lewis & Hosic's
"Practical English." Such a book
is obviously intended for wide
circulation and every-day use.
But however fine the paper
chosen, cellulose is mother of
them all. Each and every good
printing paper is made possible
by nature's lavish gift.

July 2016
T H E

R E F L E C T E D

W O R K S

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