GII THIU D N

VINHOMES THNG LONG

NI DUNG CHNH
I. TH TRNG BS PHA TY H NI
1. Tng quan chung v th trng pha Ty
2. Giao thng v h tng
3. Kt ni d n vi ni
4. Kt ni d n vi cc tnh thnh ln cn
II. TNG QUAN D N
1. Biu tng d n
2. tng thit k kin trc
3. Thng tin chung d n
4. C cu sn phm
5. Mt bng in hnh
III. NH V KHCH HNG

IV. CHNH SCH BN HNG

1. Chnh sch bn hng
2. Tiu chun hon thin v bn giao
3. Thng ip bn hng
V. LI TH BN HNG
VI. K HOCH KINH DOANH
1. Timelines bn hng
2. Lc lng bn hng
3. Gi hng d kin
4. Cc t m bn d kin
VII. QUY NH SN GD BS VINHOMES
THNG LONG
Quy nh lm vic ti sn Vinhomes Thng
Long

I. TH TRNG PHA TY H NI

TNG QUAN TH TRNG

H tng th pha Ty H Ni trong khong 10 nm

tr li y c u t, quy hoch tr thnh
trung tm hnh chnh kinh t mi ca H Ni, t
to c s cho cc d n bt ng sn pht trin
Trong khu vc c cc c quan Trung ng nh b
Ngoi Giao, b Ti Nguyn Mi Trng, b ni
v, cc cng trnh cng cng nh Khu lin hip
th thao, Sn vn ng quc gia, Trung tm hi ngh
quc gia, Bo tng H Ni, Cung quy hoch
Cc cng trnh bt ng sn thng mi tiu biu
cng tp trung ch yu khu vc pha Ty thnh
ph: khu th M nh Sng , The Manor,
Keangnam, Thng Long No.1, Dolphin Plaza
khch sn Marriot, Grand Plaza
Ti khu vc Nam An Khnh, nhiu d n khi
ng tr li, c bit nhng d n chung c (Thng
Long Victory, Gemek Tower, The Golden An
Khnh). Nhiu chung c v ang hon thin
bn giao cho c dn khin gi tr thng mi ca
t th c ti khu vc ngoi thnh ang tng ln, v
cc hot ng mua bn, cho thu si ni hn.

TNG QUAN TH TRNG

Bn canh cc d n hon thin c bn ca cc CT ln ca Vit Nam, cc d n cao cp c

u t v h tng, cnh quan khng gian v mi trng sng vi y dch v tin ch nh khu
thng mi, trng hc, rn luyn sc khe v vui chi gii tr ca cc ch u t nc ngoi cng
l nhng thi nam chm ht khch hng n vi th trng BS pha Ty H Ni.

Park City

Splendora

TNG QUAN TH TRNG

KT LUN:
Th trng khu vc bn knh 5 -7 km t Vinhomes Thng Long c 2 dng BS LK-BT chnh:
1. Ch u t trong nc (VD: Geleximco, sudico, Nam Cng, Cienco 5)
- Thiu chuyn nghip
- Thiu tin ch cho cuc sng
- Gi thp
- CT thiu tin v thiu phng thc trin khai tin ch, gi thp cng khng bn c

2. Ch u t nc ngoi (VD: Park City, Huyndai Hillstate)

- Chuyn nghip, vn hnh tt
- Bn cuc sng
- Gi cao
- Xy dng p, bn vi gi cao do kh h gi.

H TNG GIAO THNG

Tuyn ng st H ng- Ct
Linh, Nhn- Cu Giy c tp
trung u t xy dng v y
nhanh tin to nn mt din mo
kt ni giao thng hon ton mi
cho th.
Cc trc ng hng tm nh
Quc l 32, i l Thng Long,
ng L Vn Lng, Quc L 6,
cc ng vnh ai 3, 3,5 v 4
v ang dn c u t xy dng
to thnh mng li giao thng
thng thong, thun tin, y nhanh
qu trnh m rng pht trin th
v pha Ty theo quy hoch chung
ca H Ni.

V TR
V tr vng c a nm ti ng t L Trng Tn giao ct vi ng i l Thng
Long v trn ng trc chnh i l Thng Long Trn Duy Hng Liu Giai:
o Pha Bc: gip h nc chnh khu th Nam An Khnh v khu c dn
Sudico
o Pha Nam: gip tuyn ng A2
o Pha ng: gip tuyn ng A8
o Pha Ty: gip bng binh s 2 v khu c dn ca Sudico
Kt ni giao thng thun tin, ch cch Trung tm Hi ngh Quc gia 5km v ch
mt 25 pht ti trung tm H Ni.
Ch mt 10 pht tip cn c nh ga ca tuyn ng Tuyn ng st trn
cao Ct Linh H ng ang trong qu trnh xy dng
Vinhomes Thng Long vi kh nng kt ni giao thng linh hot nh h tng x
hi ng b v pht trin ton din cc tuyn ng: T Hu, L Trng Tn,
Nguyn Tri Trong tng li khng xa s tr thnh trung tm ca cc khu th
pha Ty H Ni.

KT NI NI

10
PHT

TRUNG
TM HNH
CHNH MI
H NI

TRUNG
HA NHN
CHNH

12
PHT

VINHOMES
THNG
LONG

45
PHT

SN BAY
NI BI

25
PHT

TRUNG
TM H
NI

BN V TR
Vinhomes
Thng Long

Trng
quc t
Nht Bn

D dng tip cn vi trung tm

thnh ph v cc khu vc ln cn
vi cc trc ng huyt mch v
i l

V TR (TIP)
Theo nh hng quy hoch v pht trin vng v khu vc ln cn thnh ph H
Ni trong tng lai, Vinhomes Thng Long s nm gia 2 tuyn ng vnh ai
3 v 4 ni H Ni v cc tnh ph cn. T Vinhomes Thng Long c th i v cc
tnh pha Nam thng qua ng vnh ai 3 ni vi sn bay Ni Bi hoc thng
qua ng vnh ai 4 ni vi Quc l 2.
Vi vic quy hoch cc im, cm cng nghip, cc khu du lch, vui chi gii tr
pha Ty H Ni nh sn Golf ng M, Sui Hai, Lng vn ha cc dn tc Vit
Nam, khu du lch sinh thi Ngc Lip, khu Cng ngh cao Ha Lc, i hc Quc
gia H Ni, Khu th i hc Vn Canh Vinhomes Thng Long tr thnh im
n l tng, va c th l a im kinh doanhm va c th l ni ngh ngi
th gin ca c gia nh.
H thng h tng x hi nh trng hc, bnh vin, trung tm thng mi: bnh
vin 103, vin Bng, cng vin Thin ng Bo Sn, Hc vin An ninh, Hc vin
Qun y, i hc H Ni

V TR D N
ng vnh ai 4 ang trong
giai on hon thin s l mt
trc kt ni giao thng quan
trng ca d n

BN LIN KT VNG

Vinhomes
Thng Long

II. TNG QUAN D N

 NGHA BIU TNG D N

BIU TNG D N

 NGHA SLOGAN CA D N

SLOGAN CA D N

PHN KHU V TN NG D N
Long Hng & Long
Ph u c ngha l
giu c v thnh
vng => ph hp
vi khu bit th,
shophouse
Long Khnh ngha
l vui mng v
thnh vng =>
ph hp vi khu
vc trung tm d
n
Long Cnh ngha l
cnh thnh vng
=> ph hp vi khu
ven h (lakeview)

 TNG THIT K KIN TRC

Quy hoch ng b vi s a dng gia

cc phn khu nh v qun th tin ch,
cnh quan cy xanh, mt nc.
Khng gian m v kin trc cnh quan
hin i, em n mi trng sng ng
cp, ni kin trc th hi ha cng
thm xanh ti mt.
c thit k bi cc kin trc s hng
u ca Haysom Architects (Australia),
cc bit th ti Vinhomes Thng Long
mang phong cch hin i, c o v
sang trng. c bit, tt c cc bit th
u s hu c sn vn trc v sau;
gia cc ngi nh cng c khong gin
cch xanh hi ha, m bo khng gian
sng va bit lp va ngp trn thin
nhin.

PHONG CCH THIT K

Phong cch thit k mang hi hng

ca vng a trung hi th mng
nhng khng km phn sang trng v
hin i bc nht hin nay.
Mi Villa l mt sn phm c thit
k tinh t tn vinh ng cp ca ch
nhn.
S hi ha trong b tr khng gian
ring ca tng Villa, tng chi tit nh
u c CT chm cht ch nhn
nhng cn Bit th c c cm gic
thoi mi nht. Bn cnh , tin ch
cao cp cho cng ng c dn to cm
gic tin nghi vt tri, thoi mi tn
hng nhng vn m bo c s
ring t dnh cho mi gia nh.

THNG TIN D N

Tng din tch t: 24,2 ha

Tng din tch khu Compound: 22,4 ha
Mt xy dng: 27.3%
Din tch h iu ha: 10ha
ng do b ven h: rng 4m v di
3.6km
Loi hnh pht trin: bit th, lin k &
shophouse (798 cn) theo m hnh Bit
lp
Loi din tch: 88-449 m2 t v 200350m2 n v
Kin trc: hin i
Hnh thc s hu: s hu vnh vin
Thi gian bn giao: d kin T12/2016 v
Q1/2017

T l xy dng ca d n

34%
15%

t nh thp
tng

51%
Cy xanh v cng
trnh cc
Giao thng

BN TIN CH

C CU DIN TCH SN PHM

Loi BT
Lin k
Song lp

n lp

DT XD in hnh
(m2)

DT t in hnh (m2)
90

256

120

254

150

296

250

283

436

325

TNG MT BNG

MT BNG CC LOI BIT TH

MT BNG CC LOI BIT TH

MT BNG CC LOI BIT TH

MT BNG CC LOI BIT TH

MT BNG CC LOI BIT TH

III. NH V KHCH HNG

KHCH HNG MC TIU

H gia nh: V chng c tui t 35 55 tui, ang sng vi cha m (gia nh 3

th h) hoc c xu hng tm kim c ngi rng ri c th sng cng cha m (tin
cho vic chm sc b m hoc ng b h tr chm sc cc chu)
Khch hng c tng thu nhp ti thiu 40 60tr/ thng ; ang s hu ti sn c gi tr
di 10 t ng (nh chung c hoc nh ph ti nhng khu c pha Ty ca H Ni)
v mun tm kim mt mi trng sng tt hn, vn minh hn.
H gia nh ang cc khu chung c Pha Ty H Ni, thnh vin ang lm vic ti
khu Pha Ty H Ni hoc c k hoch sng ti khu Pha Ty H Ni
Khch hng u t di hn, mun tm kim mt bt ng sn c gi tr lu bn lm
knh gi tin hoc nhm ti cc v tr vng trong tng lai.

C HI U T

Vi s hi t gia nhiu yu t gm: Thng hiu ch u t uy tn, h tng tin ch

khp kn u vit, v tr ca ng thnh ph Vinhomes Thng Long ha hn C HI
U T U VIT vi tim nng sinh li cao, tnh thanh khon tt.

IV. CHNH SCH BN HNG

CHNH SCH BN HNG

NI DUNG CHNH SCH
Thi gian p dng

Ch p dung cho t m bn ngy 29/5 (s c iu chnh gim chnh sch vo

cc t sau)

i tng p dng

Khch hng mua bit th/lin k Vinhomes Thng Long

H tr li sut

Ln ti 65% gi bn Bit th/Lin k ( bao gm VAT) vi li sut 0%

trong vng 24 thng nhng khng chm hn ngy 30/05/2018
n hn n gc, min ph tr n trc hn trong thi gian HTLS

Chnh sch khc

Min ph 10 nm PDV
Voucher min ph 03 nm Vinschool

iu kin p dng

Khch mua km theo cam kt v sm trong vng 4 - 6 thng ty thuc

vo din tch BT/LK k t ngy nhn BG nh.
Vi phm iu kin v sm thu hi ton b cc chng trnh h tr

*Lu : chnh sch chnh thc s c cng b trc thi gian m bn

IM NI BT CA CHNH SCH
Ch cn thanh ton 35% gi tr HMB khch hng Vinhomes Thng Long c c
24 thng chun b ti chnh

10 nm an tm v ph dch v

Mt i trn ven vi
t m hon ho

3 nm m bo v mi trng gio
dc hng u cho con tr

CHA KHA T VN
Thc cht gi mua
bao gm:

Khch hng la
chn mt sn
phm tr gi .
t

Li sut vay mua nh

trong vng 02 nm l
..% tng ng
tr.
PDV tng ng
..1tr
3 nm hc VS tng
ng .tr.

Khch hng ch
phi chi tr
tr/m2 N
V cho mt
cn bit th
hon thin y
ni tht

C CU SN PHM
Loi BT

Lin k
Song lp

DT t in hnh DT XD in
(m2)
hnh (m2)
90

256

120

254

150

296

250

283

n gi bao gm:
Din tch t s hu vnh vin
Chi ph xy th v hon thin ni tht theo tiu chun
Dch v cht lng 5* v cc tin ch i km

THNG IP BN HNG

Tr t ..tr/m2 n v
c s hu 90 m2 t nn
nh lin k c s vnh
vin.
Tr t ..tr/m2 n v
c s hu 120 m2 t nn
bit th c s vnh vin.

TIU CHUN HON THIN

BNG NGUYN VT LIU
STT

Danh mc

Vt liu

SN

BNG NGUYN VT LIU

CA I V CA S
12 Ca s
Khung nhm knh

Phng khch - phng

n
Phng ng

Phng tm

Ceramic chng trt

15

Ca phng v sinh

Bp

Ceramic

16

Ph kin ca

BP
17
18
19
20
21

T bp
Mt bn bp
Bp
Chu ra
My ht mi

6
Ban cng
TNG
Phng khch, phng
7
ng, phng n, li i...
8
Phng tm
TRN
Phng khch, phng
10
ng, phng n, li i...
11

Phng tm

Ceramic

13

Ca i chnh

Khung nhm knh

G cng nghip

14

Ca ngn phng

Ca g cng nghip

Ca g cng nghip

Ceramic chng trt

Sn 2 lp
Ceramic
Trn thch cao (ty v tr)
Sn nc
Trn thch cao chng m
Sn nc

G cng nghip
nhn to cao cp
Bp t (loi 2 bp)
Chu ra 2 bn

TIU CHUN HON THIN (TIP)

BNG NGUYN VT LIU
STT
Danh mc
Vt liu
THIT B V SINH
22 Chu ra
23 Mt bn Lavabo
nhn to cao cp
24 Vi chu ra
25 Bn cu
Bn tm nm (nu c
26
theo thit k)
Vch knh cng lc,
27 Phng tm ng
ph kin inox
28 Sen tm
Vi bn tm nm (nu
29
c theo thit k)
Cc ph kin khc
30 (mc treo khn, l
giy, phu thu sn)

BNG NGUYN VT LIU

STT
Danh mc
Vt liu
H THNG T
T m tng phng
31
G cng nghip
ng (theo thit k)
THIT B IN
40a - cm in thoi,
32
internet
40a - cm, cng tc
33
in
34 Dy in
35 iu ha nhit

TIN THANH TON

Tin

Thanh ton

t cc v k Xc nhn giao dch

VND500,000,000

K H Vay vn v thanh ton ln 1 15 ngy k t

ngy k Xc nhn giao dch

15% gi bn BT (gm VAT) bao gm tin t cc

K H Mua bn v thanh ton ln 2 30 ngy k t

ngy k HVV

15% gi bn BT (gm VAT)

Thanh ton ln 3 30 ngy k t ngy k HMB

15% gi bn BT (gm VAT)

Thanh ton ln 4 60 ngy k t ngy k HMB

15% gi bn BT (gm VAT)

Thanh ton ln 5 120 ngy k t ngy k HMB

10% gi bn BT (gm VAT)

Thanh ton ln 6 Theo thng bo nhn bn giao nh

25% gi bn BT (gm VAT) v VAT ca 5% gi bn BT

Thanh ton ln 7 Khi nhn s

5% gi bn BT (cha bao gm VAT)

*Lu : tin thanh ton chnh thc s c cng b trc thi gian m bn

TH TC K HP NG MUA BN
Th tc

Thi hn

K Xc nhn giao dch

Ti thi im t cc 500 triu

K Hp ng vay vn

Khi thanh ton ln 1 (Trong vng

15 ngy k t ngy k Xc nhn
giao dch)

K Hp ng mua bn

D kin Thng 7/2016

V. LI TH BN HNG

10 L DO NN MUA
VINHOMES THNG LONG
3. KHU BIT
TH BIT LP
BN GIAO
HON THIN
NI THT U
TIN H NI

8. AN NINH M BO
6. KHNG GIAN
XANH MT C S H
TNG NG
B

1. CH U T
UY TN
4. NHN BN
GIAO V VO
NGAY T
T12/2016

9. CNG NG
NG CP
7. TIN CH
VT TRI DCH V HON
HO. KIN
TRC HIN I

2. CHNH SCH
BN HNG
VT TRI

5. MT XY
DNG THP

10. . KIN TRC

HIN I

VI. K HOCH KINH DOANH

VINHOMES THNG LONG

TIMELINE S KIN

L yt co
d n
o to
L

Khai trng
sales center
v m hng

M bn
chnh thc

Test gi
trn

LC LNG BN HNG CHNH THC

1. i l thn thit ca Vinhomes:

2. i l Lin minh:
Lin minh Thng Long 1

Lin minh Thng Long 2

GI HNG D KIN TEST GI

M bn G
1

CC T M BN D KIN
t m bn

Thng m bn

M bn t 1

Thng 5 - 6

M bn t 2

Thng 7

M bn t 3

Thng 9

M bn t 4

Thng 10

M bn t 5

Thng 11

VII. QUY NH SN GD BS
VINHOMES THNG LONG

QUY NH LM VIC TI SN
VINHOMES THNG LONG
Quy nh i vi nhn vin L khi lm vic ti Sn giao dch bt ng sn ca Vinhomes Thng Long
NVL c Vinhomes cp Th hot ng (tr trng hp c ph duyt c bit v vic s dng th ca
i l) c php n Sn t chc hot ng bn hng theo Ni quy v Hng dn ca Vinhomes, c th
nh sau:
Mi L c 02 nhn vin sales ph trch trc tip ti d n tip khch n thm d n theo iu phi ca TP QHL
v CV HTL.
Cc nhn vin sales ca L ch c vo sn GD BS Vinhomes Thng Long khi i cng khch hng v phi ng k tn
khch ti l tn trc khi vo giao dch ti sn. Nu nhn vin bo v/l tn nhn thy bt kz hot ng bt thng
no ca nhn vin sales L (khng n sn cng khch hng, gi danh khch hng, cho ko tm khim khch ti
sn) th c quyn mi nhn vin ra khi khu vc sn GD BS v thng bo cho CV HTL r sot v c bin
php x pht nu cn.
NVL phi mc ng phc ca i l, eo bin tn v th hot ng. Trng hp cha c ng phc th mc
o smi trng v qun u/vy ti mu. Tuyt i NVL khng c mc o phng, qun b, qun ngn, i dp
l khi bn hng hoc lm vic vi khch hng.
NVL phi hot ng trong khu vc c quy nh; khng c n khch, bt khch, ngoi ng,
trc ca Sn, khu vc nh mu v/hoc a im khc theo quy nh ca Vinhomes.
NVL khng c li ko, tranh ginh khch hng trong v ngoi khu vc Sn hoc a im bn hng khc ca
Vinhomes.
*Bn y ca quy nh s c gi n cc u mi G L nm thng tin v thc hin

THANK YOU