RESEARCH PAPER TOPICS

1. Effects of deceptive advertising on consumer loyalty

2. The effect of brand image on consumer taste reference
3. The effect of recession on promotional activities
4. Effect of technology change on information seeking habits
5. Factors affecting level of impulse buying
6. Attitude of people in different roles towards direct marketing
7. Transfer Pricing in Taxation
8. Marketing in traditional v/s online methods. How effective or ineffective
it is.
9. Strategies for using full time workers working less than 40 hours a week.
10. How does language impact upon brand identity? The case of Coca-Cola
in the People's Republic of China.
11. How does unethical behaviour affect brand image? The cases of Shell,
Nike and Starbucks.
12. How can innovations sustain brands?
13. How can firms customize their products? The case of Apple.
14. How effective are public relation campaigns following brand failures?
The cases of Cadbury's.