Professional Documents
Culture Documents
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percent less on computing than 'bottom-tier' ones (Symantec's tiers are based
on an index of IT confidence). This may reflect the fact that tech-savvy
businesses tend to invest in the right technology, avoiding the costly need to
'rip and replace' their mistakes.
A January 2013 survey by the UK's Federation of Small Businesses, The
Digital Imperative: small businesses, technology and growth, asked 2,200
members specifically about investment in new technology and its effect on
business innovation. The average investment over the previous 12 months
was just 3,500, although bigger companies (with 21-50 staff) spent over
10,000 on average. Software, laptops and website improvements headed the
investment areas, with mobile computing (smartphones and tablets) and cloud
services occupying a mid-table position:
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Email/productivity/collaboration software
Every small business will require email and some sort of office productivity
suite, and there are multiple options available. If you're a sole trader and don't
want to pay anything, there are free online services from Microsoft
(Outlook.com email with unlimited storage, Word, Excel, PowerPoint and
OneNote web apps, plus 7GB of SkyDrive storage), Google (Gmail, Drive with
Document, Spreadsheet, Presentation, Form and Drawing apps, plus 15GB of
storage which includes the email allocation) and Zoho (Mail with 5GB of
storage for up to five mailboxes, Docs with word processor, spreadsheet and
presentation tool, plus 1GB of storage). If you prefer to use desktop
productivity software rather web-based apps, free options
include OpenOffice.org and the LibreOffice spin-off.
Most small businesses will want more functionality than these free products
deliver, which brings us to the next level. Microsoft offers its Office
2013 productivity software in Home & Student (109.99, without Outlook),
Office Home & Business (219.99) or Office Professional (389.99) versions for
a single PC, or as an Office 365 subscription for in the case of the
recommended Small Business Premium version (8.40/user/month or
100.80/user/year) up to 25 users. Office 365 Small Business Premium
gives you eight downloadable desktop applications (Word, Excel, PowerPoint,
OneNote, Outlook, Access, Publisher and Lync), access to mobile and web
apps, hosted email with 25GB of storage per user and the ability to use your
own domain name, 7GB of SkyDrive storage for documents, plus web
conferencing, website hosting, security, support and a guaranteed 99.9
percent uptime.
Google's web-based business productivity suite is Google Apps for Business,
which for 3.30/user/month (or 33/user/year) gives you 30GB of Gmail and
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Drive storage, unlimited users, 24/7 customer support and guaranteed 99.9
percent uptime. A 'with Vault' option (6.60/user/year) adds extra security and
data archiving/retrieval features.
Zoho's web-based business offering includes Zoho Mail with either 10GB or
15GB storage per user ($2.50/user/month or $3.50/user/month respectively)
and Zoho Docs with either 10 workspaces and 2GB of storage or 50
workspaces and 5GB of storage ($3/user/month or $5/user/month
respectively).
Many larger enterprises are effectively locked into a traditional Microsoft
combination of in-house Exchange email, SharePoint document management
and collaboration, and Office productivity applications. By contrast, small
businesses especially startups and micro businesses have the legacyfree opportunity to explore alternative models, such as SaaS or renting
desktop software via a subscription.
Line of business software
When it comes to the core applications required to run a business
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with its Creative Cloud (CC), which has now, somewhat controversially,
replaced the perpetual-licence Creative Suite (CS). A full subscription for new
CC members costs 46.88 a month, with alternative membership plans (some
discounted) available for existing CS users, students and teachers, teams and
enterprises. There's also a free membership that gives you access to 30-day
trials of Adobe's rich portfolio of creative applications, plus 2GB of cloud
storage. Most of Adobe's applications still run on the desktop as before; but
now, if your subscription runs out, you lose access to the software and files
saved in the CC apps' proprietary format.
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Laptops
The current flavour of the month for laptop vendors is the '2-in-1' Windows 8
tablet/ultrabook, with the latest models based around Intel's new low-power
4th-Generation Core (Haswell) processor. All of the leading laptop
manufacturers have products in this sector, and a number of form factors are
being experimented with, including fully detachable screen/tablets from a
keyboard dock and screens that slide up and down over a keyboard section.
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If you're happy with the traditional clamshell form factor, there's a huge
amount of choice available, from desirable high-end kit like the 13-inch or 15inch MacBook Pro with Retina display to Lenovo's ThinkPad X1 Carbon
Touch , to Google's premium 12.85in. Chromebook Pixel , which not only
boasts a higher-than-Retina pixel density, but also a touchscreen (the Pixel's
downsides are its high price and limited-functionality Chrome OS operating
system). Chromebooks are available for much more affordable prices, in the
shape of Samsung's Series 3 device, for example. And of course, there's any
number of budget Windows 7 and 8 notebooks, with and without
touchscreens, available from the likes of Dell, HP, Lenovo, Toshiba, Acer and
Asus.
Tablets
Apple remains the biggest player in the tablet market with its iPad, now on its
4th generation and joined by the small-screen iPad mini. However, things
have been made more interesting by the recent entry of Microsoft into the
tablet arena with its ARM/Windows RT-basedSurface RT and Intel Core
i5/Windows 8-based Surface Pro devices, and also by serious competition
from Samsung's Galaxy Tab and pen-enabled Galaxy Note Android tablets. At
the lower end of the price scale, Google's excellent Nexus tablets, which
come in 10-inchand 7-inch form factors, have also made an impact.
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Which kind of tablet should an SME choose iOS, Windows (RT or 8),
Android, large-screen or small-screen? That depends, of course, on the
budget and the use case: if you need to run Microsoft Office, for example,
you're looking at a Windows RT tablet (which comes with Office Home &
Student 2013 bundled), a Windows 8 tablet or at running Office web apps in a
browser. Alternatively, you can create and edit Office documents on nonWindows platforms using third-party applications like QuickOffice.
As far as native apps are concerned, the iOS and Android app stores have the
most choice (although a significant number will be optimised for smallerscreen smartphones), with 'modern' Windows Store apps a long way behind
at present. A Windows 8 tablet will run a huge number of 'legacy' desktop
Windows apps, but few of these are optimised for touchscreen operation.
What's key here, of course, is not so much the total number of apps available
on any particular platform, but whether the subset that your business needs is
supported.
Other factors to consider: do you need an add-on keyboard (for creating
longer documents than brief emails and notes); how much internal storage do
you require, and is storage expansion supported; is pen input important; do
you need mobile broadband or will Wi-Fi connectivity suffice?
Smartphones
The smartphone market has seen considerable change recently, with Apple's
once-dominant iPhone challenged, and now overtaken, in market share by a
flood of Android devices led by the prolific Samsung. Apple's next iPhone
(iPhone 6 or iPhone 5S), expected in the autumn, is awaited with great
interest, as there's a lot riding on both it and the recently unveiled iOS
7 redesign/refresh.
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file storage, sharing and backup but may be wary of keeping data in public
cloud services such as Dropbox, Box or Egnyte.
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tempted by the cost advantages of not having to equip and manage an inhouse datacentre.
Parallels is one of the leading developers of cloud technology for service
providers that cater for the SME market. According to the company's latest
research, as of late 2012 IaaS contributes some $15.8 billion to a worldwide
SME cloud service market of $45.2 billion (the other services are hosted
communication and collaboration, web presence and web applications, and
business applications). By late 2015, Parallels estimates that the market will
have grown by 28 percent CAGR to $95.7 billion, with IaaS contributing $31.3
billion to that total.
Three types of small business will fuel this growth in cloud services, says
Parallels: 'converters' that currently have in-house solutions but will move to
hosted services when the time comes to upgrade their infrastructure; 'leapers'
(including startups) with rudimentary or no in-house IT infrastructure that move
straight to the cloud; and 'expanders' that already use some cloud services
and are looking to take on more. IaaS, as far as Parallels in concerned,
includes dedicated servers, virtual private servers, managed hosting and utility
(or elastic) computing.