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  • Modelo de Marketing Digital Estrategico

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    Henry M Gutièrrez S
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    Modelo de Marketing Digital Estrategico

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    Modelo de Marketing Digital Estrategico

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Modelo de Marketing Digital Estrategico

    Uploaded by

    Henry M Gutièrrez S
    Modelo de Marketing Digital Estrategico

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    RogersDigitalMarketingStrategicPlanningFramework

    ByDavidL.Rogers(revised2013)

    1. Setting Objectives
    BusinessobjectivesMarketingobjectives

    2. Positioning & Segmentation


    Brand&competitivedigitalaudit
    Customernetworksegmentationandprioritization
    Demography,psychology,technologyadoption,valueproposition

    3. Strategy Selection & Ideation


    Customernetworkstrategyselection
    Conceptideation

    Conceptassessmentandprioritization
    Conceptselection:quickwinsandbigplays

    4. Execution
    Integrationwithdigitalandtraditionaladvertising
    Resourceplanning:skillsets,datasets,anddepartmentalsilos

    5. Measurement
    Translatingobjectivesintometrics(4classes)
    Dashboards,KPIs,andROImodeling

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