8/5/2016

TheRetailTouchPointsBlogEnterpriseMobility:AnITProblemOrACSuite...

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EnterpriseMobility:AnITProblemOrACSuite
Opportunity?
ByChrisHale,Stratix

Today,anyenterprisecancapitalizeonmobiledevicestotriggerahostofbenefits,includingcostsavingswith
productivityimprovements,fasterspeedtomarket,enhancedcustomerexperiencesandnewrevenuestreams.
Totapmobilitysbenefits,however,retailersmustharnessthechallengesofcreatingamobileenabledculture.
A2015enterprisemobilitysurveybyCitrixfoundthatthenumberofdevicesmanagedbyrespondents
increased72%from2014to2015.Thisandothersurveyfindings,Citrixreported,highlighttheevolvingnature
ofworkandemphasizetheneedfororganizationstobothempowerandmanageemployeemobilityinorderto
meetsecurity,agilityandproductivitydemands.
Managingtheproliferationofmobiledevicesaccessingcorporateinformationbeginswithcreatingamobile
enterprisestrategyandaligningitwiththestrategyoftheretailer.Thisstrategy,whichisessentialtokeepingup
withvasttransformationsunderwayintechnologyandconsumerbehavior,needstobeinitiatedattopexecutive
levels.
Evenwithasoundstrategyinplace,theenterprisewillneedtodealwiththedaytodaymanagementofthe
mobileinfrastructure.AccordingtoIDC,however,mostenterpriseslackthetechnology,staffingandprocesses
toturnthemobilitymegatrendintocompetitiveadvantages.IDCanalystsbelievethatthirdpartyservicesare
crucialforeffectivelyimplementingamobileenterprisestrategy.
Lackingexpertiseinmanagingadiversemobileecosystem,companiesareincreasinglyturningtomanaged
mobilityservicesproviders.MMSelevatesthelifecyclemanagementofmobiledevicestoastrategiclevelthat
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8/5/2016

TheRetailTouchPointsBlogEnterpriseMobility:AnITProblemOrACSuite...

encompassestheirintegrationwithbusinessgoals.
GartnerdefinesmanagedmobilityservicesastheITandprocessservicesprovidedbyanexternalservice
providerthatarerequiredtoplan,procure,provision,activate,manageandsupportmobiledevices,network
services,managementsystems,mobileapplicationsandapplicationstores.
TheseissuestypicallylandonITsplate.Butmobilescomplexitytranscendstheorganizationchartnotjust
IT.Thecomplexitybeginswithemployeesseekingfast,easyaccesstoinformation.Lineofbusinessmanagers
feelthepressure,too,astheytrytokeepupwithcorporatemandatesforimprovedproductivity,lowercosts
andbettercustomerexperiences.Thesepressurescaneasilymushroomintosecurityrisks,insufficient
bandwidth,redundantprocessesandrogueapplicationsunknowntoIT.
Themanagedmobilityservicesapproachprovidesanarsenalofcapabilitiestohelptheenterprisetackle
mobilityissues,withoutdivertingitsfocusoncorecompetencies.Forstarters,managedmobilityservicesgive
businessesastraightforwardwaytodealwithalltheplumbinginvolvedindeploying,provisioningand
managingthemobileinfrastructure.Inaddition,somemanagedmobilityserviceprovidersofferrelatedservices,
suchas:
Defininganddesigningthemobileenvironment
Trainingemployeesandprovidingthemsolutionsconfiguredtoindividualneeds
Operatinga247mobilehelpcentertoresolveuserproblemsincludingdevicerepairand
Monitoringkeyperformanceindicatorsondevicetypes,carriers,applications,businessusage,etc.
Managedmobilityservicesexpertscanhelpwithallofthesetasksandmore.
Theresnoquestionthatthemobilityinfrastructurewillkeepgrowinginsizeandcomplexity.Asanyorganization
adaptstorapidlychangingmarketandtechnologylandscapes,theCsuitewillfindthemselvesincreasingly
drawnintomobilityrelatedissues.Thatswhyforwardthinkingretailexecutivesareseekingwaystotransform
mobilityschallengesintobusinessopportunities.
ChrisHale,VicePresidentofMarketingforStratix,hasdevelopedandledgrowthandinnovationstrategiesfor
morethan23years,primarilyinenterprisesoftwareandservices.

#enterprisemobility
#managedmobility
#CSuite
#IT
#security
#productivity
#infrastructure
#complexity
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