WOODBURY COMMON

PREMIUM OUTLETS
ON-SITE MARKETING OPPORTUNITIES

THE SIMON PREMIUM OUTLETS SHOPPER

The Premium Outlets shopper is a brand-name bargain hunter who
demands value and seeks savings on quality merchandise. He/she knows
brands and designer labels. The Premium Outlets shopper is open-minded,
confident and aspirational.
Female: 61%, Male: 39%; Median household income: $75,000+

Age Range
18 24: 14%

25 34: 22%
35 44: 21%
45 54: 21%
55+: 22%

Median age: 40
98% of customers travel to a Premium Outlet Center planning to make a purchase.
Average total planned expenditure is over $350 per visit.

WOODBURY COMMON SHOPPER

Customer Base
The primary trade area consists of over 11.8 million residents who live within the Hudson Valley area
including Orange, Dutchess, Westchester, Rockland, Putnam, Ulster, and Sullivan Counties.
Average HH income within a 30 mile radius is $100K.
Woodbury Common receives over 13 million visitors a year.
The centers average customer base*

Local Permanent Population: Top markets include Orange and Rockland Counties

Tri-State: Top markets include New York City, Westchester County, Bergen County (NJ)

National : Top markets include NY, NJ, FL

*Estimated using monthly customer tracking

NEW MEDIA OPPORTUNITIES

INTERIOR SPECTACULARS BRITEWALLS
&
EXTERIOR SPECTACULARS BRITEWALLS

WELCOME CENTER

INTERIOR SPECTACULARS
BRITEWALLS

&

BW8, BW9, BW10, BW11

8x8

DURATRANS
B29, B34, B35, B39
48x30

The 5,000 sq. ft. Welcome Center caters to the needs of all
arriving visitors

Over 20,000 tour groups and more than 400,000 New York
City bus passengers will pass through the new welcome
center annually

WCPO is a New York State registered Information Center

Britewalls and Duratrans are visible through both the
roadside and courtyards through large glass windows

INTERIOR SPECTACULARS - BRITEWALLS

Located inside of the Welcome Center
Size: 8x8

BW8

BW10

BW11

BW9

DURATRANS
Located inside of the Welcome Center
Size: 48x30

B34

B39

B29

B35

Woodbury
Common
Premium
Outlets
Welcome
Center

Roadway
BW8
BW9

B39

B34
B29
B35
BW10
BW11

Courtyard
9

INTERIOR BRITEWALLS LOCATED INSIDE

MARKET HALL

The new Market Hall offers more than

just new dining options, more seating,
free WiFi and charging stations.
The new Market Hall offers a new
way to reach shoppers with the
addition of (5) new Interior Britewall
units.
BW18-BW21 are 8x8 Britewall Units
surrounding the exit to Hudson Valley.
BW22 is an Interior Britewall unit
measuring 6x6

BW22

BW21

BW18

BW19

BW20

10

Woodbury
Common
Premium
Outlets
Market Hall

Adirondacks District

Hamptons District

BW22

BW20
BW18

BW21
BW19

Hudson Valley District

11

EXTERIOR BRITEWALLS
BW4, BW5
4x4

Located in the heart of Hudson Valley on the Main Street

of Woodbury Common Premium Outlets.

Visible from the Hudson Valley courtyard Gazebo by the

new Market Hall where hundreds of shoppers gather as we
stage most of our performances and events in this area

12

HUDSON VALLEY
LOCATED BETWEEN BURBERRY & VERA BRADLEY

BW4

BW5

13

EXTERIOR BRITEWALLS
BW1, BW2, BW3, BW23, BW24
6x6

Located at the intersection of Hudson Valley and the

Hamptons, where two of Woodbury Common Premium
Outlets busiest courtyards meet
Across from Starbucks and their outdoor seating area, there
are (3) Britewall units

Between Barneys New York Warehouse and Polo Ralph

Lauren there are (2) Britewall units

14

HAMPTONS COURT ENTRANCE

LOCATED NEAR ARMANI EXCHANGE & STARBUCKS

BW1

BW2

BW3

15

HUDSON VALLEY DISTRICT

LOCATED NEXT TO POLO RALPH LAUREN &

BARNEYS NEW YORK WAREHOUSE

BW23

BW24

16

EXTERIOR PEDESTAL UNITS

BW12, BW13, BW14, BW15, BW16, BW17, BW23, BW24, BW26, BW27,
BW28, BW29, BW31-32, BW33-34
6x6

At each entrance of the brand new Market Hall there are (2)

pedestal units
There are (2) pedestal units, BW26, BW27 at the
Aeropostale Courtyard
There are two (2) pedestal units, BW6 and BW7 at the
Saratoga entrance which is across from the new four-story
parking deck and near our guest service kiosk
There are two (2) pedestal units, BW28, BW29 at the
Saratoga playground (playground is set to open in August 16)
There are two (2) double-sided pedestal units, BW31-32,
BW33-34 in the Saratoga Courtyard
17

EXTERIOR PEDESTAL UNITS (MARKET HALL)

Size: 6 x 6

BW12

BW15

BW13

BW14

BW16

BW17

18

EXTERIOR PEDESTAL UNITS LOCATED AT

THE SARATOGA PARKING DECK ENTRANCE
BW7

BW6

19

EXTERIOR PEDESTALS (AEROPOSTALE COURTYARD)

BW26, BW27
Size: 6 x 6

BW27

BW26

20

EXTERIOR PEDESTALS (SARATOGA COURTYARD)

BW30-31, BW32-33
Size: 6 x 6
BW30

BW32

BW33

BW31

21

DIGITAL BOARD LOCATED INSIDE OF MARKET

HALL

The digital board features the latest technology and displays both advertising and local content on its
vibrant full color 4.81 mm pitch, 13 x 10 double sided display. (7) spaces are available on each side.

22

STANDEES
Located at Various Locations Throughout the Property
Size: 5H x 3W Double Sided printed on fabric print, that is stitched like a pillowcase &slipped over
the metal frame.

Artwork Specs: 58H x 34W Double Sided, Safety Area

23

DURATRANS
Located at Various Locations Throughout the Property
Size: 48H x 30W
Artwork Specs: Live area 47.5H x 29.5W

24

ADVERTISING PANELS (ON THE OPPOSITE SIDE OF OUR

DIRECTORY UNITS)
Size: 50H x 40W

25

POLE BANNERS
Located at Various Locations throughout the Property
Size: 60h x 30w
Artwork Specs: Safety Area 52h x 30w

26

ON-SITE ACTIVATIONS/ BRAND AMBASSADORS

27

PLAYGROUND SPONSORSHIP (available August)

28

NURSING LOUNGE SPONSORSHIP

29

CONCIERGE AREA AVAILABLE IN THE NEW

WELCOME CENTER AT WOODBURY COMMON
The 5,000 sq. ft. Welcome Center caters to the needs of all

arriving visitors
Over 20,000 tour groups and 400,000 NYC bus passengers
will pass through as WCPO is a NY State registered
information center
Separate from Guest Services is an approximate 8x10
area available to any client looking to market their services
Equipped with its own signage and separate concierge
style desk, computer and phone lines
Prospective tenants must be approved by Property
Management prior to proposal
Available on an annual basis only

30

Woodbury
Common
Premium
Outlets
Welcome
Center

Roadway

Available
Concierge
Area

Courtyard
31

Market Hall

Welcome Center

32

DISTRICT PLAN

33

CONTACT INFORMATION
Amanda OConnell
Assistant Director of Marketing & Business
Development
Woodbury Common Premium Outlets
498 Red Apple Court
Central Valley, NY 10917
T 845.928.7467 ext 5310
Amanda.oconnell@simon.com

34