Good design is a renaissance attitude that combines technology, cognitive science,

human need, and beauty to produce something

that the world didnt know
it was missing.
PAOLA ANTONELLI,
curator of architecture and design, Museum of Modern Art

facts become so widely available and instantly accessible, each one becomes less
valuable.
What begins to matter more is the ability to place these facts in context and to
deliver them with emotional impact.
Humans are not ideally set up to understand logic; they are ideally set up to
understand stories.
ROGER C. SCHANK, cognitive
scientist
Story exists where high concept and high touch intersect. Story is high concept
because it sharpens our understanding of one thing by showing it in the context of
something else.
Story is high touch because stories almost always pack an emotional punch.
To paraphrase E. M. Forsters famous observation, a fact is The queen died and the
king died.
A story is The queen died and the king died of a broken heart.
Myth is the secret opening through which the inexhaustible energies of the cosmos
pour into human manifestation. JOSEPH CAMPBEL
Storiesthats how people make sense of whats happening to them when they
get sick. They tell stories about themselves. Our ability as doctors to treat and heal
is bound up in our ability to accurately perceive a patients story. If you cant do
that, youre working with one hand tied behind your back.
DR. HOWARD BRODY
If stories come to you, care for them. And learn to give them away where they are
needed. Sometimes a person needs a story more than food to stay alive.
BARRY LOPEZ,

author of Arctic Dreams

Understanding Comics: The Invisible Art by Scott McCloud

If an hour of my time saves people

ten hours or gives them an opportunity they otherwise wouldnt have, its easy to
make the tradeoff and give another hour of my time.