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Founded April 16

DuckFox
Unlocking The Ability Of Micro-Influencers To Monetize In A
Sustainable, Authentic, And Transparent Way
Through Follower Experiences

#SquadGoals
Founder/
CEO

Social Media
Superstar

TV Producer/
Consultant

DuckFox Beta
Demographics
180+
Influencers
(Beta List)

1 Miss
Universe
*Based Upon Social Bios

30+
Influencers
(Profiles)

6 Continents*

1 So You
Think You
Can Dance
Winner

Platforms like YouTube mirror the U.S. economys yawning

wealth gap, and being a part of YouTubes middle class
often means grappling daily with the cognitive dissonance
of a full comments section and an empty wallet.
Gaby Dunn (then-500K+ subscribers), Get rich or die vlogging: The sad
economics of internet fame (Dec. 14, 2015)

As a result of the lack of enforcement of FTC policy,

millions of consumers, many of whom are minors, are
unknowingly being influenced by corporations through
the ostensibly benign medium of their own role models.
Public Citizen, Commercial Alert, Center for a Commercial Free Childhood,
Center for Digital Democracy Letter to FTC (Sept. 7, 2016)

Influencers Face A
Hobsons Choice
YouTuber
With
1M+
Subscribers?

Would You
Lose Followers
To
Gain Money?

Make No
Money From
Personal
Brand

Congrats,
Youre A
Full-Time
YouTuber!

(Illegally)
Promote
Commercial
Brands
To Followers

Influencer Marketing:
Make Money For Corporations

Not Sustainable
(Unpredictable
Income)

Not Authentic
(Betrays
Followers)

Not Transparent
(Market Rate
Unknown)

DuckFox Influencer Experiences:

Make Money For Themselves
Follower Wins

Influencer Wins

Real-Life
Experience

Follower
Engagement

Affordable

Sets Price

Supporting
Influencer

Financial
Certainty
No Ads
(Sorry, Not Sorry)

$65+ Billion
FOMO* Economy

*Fear Of Missing Out

Data From Eventbrite Report

Major To Success:
Micro-Influencers/Power Middle

Approximately
10K - 250K
Followers

People
Who Need
Supplemental
Income

More Engaging
Than MegaInfluencers
Or A-Listers

Large Supply +
Easy To Reach

Uber And Airbnbs

Secret Sauce

Up To 16X
To Be Exact

Yes Im definitely interested in this!

435K Instagram
One of the main things me
and fellow cosplayers go
through on a daily basis is
how do we make money
doing what we love?

90K Instagram

This sounds like a brilliant concept.

520K Musical.ly

Our Proven Model

Men Lie, Women Lie, Numbers Dont - Jay-Z

11,000 More
VidCon
Attendees In
2016
(30,000+)

Crowdfunded
Concert
Sold 800+
$30 Tickets
In 30 Mins

$1,000
Per Person
MegaInfluencer
Video Chats

1,000+
Attended
Fashion
Blogger
Meet +
Greet

YouNow Users
Earning
$10,000/Month
In Tips

25.5M+
Influencers
Age 16-34
(Yahoo! Study)

Types Of DuckFox
Experiences
Video
Experience

Meet And
Greet

Workshop

Social
Activity

How Does
DuckFox Work?
4 Step
Influencer
Creates
Campaign

Influencer
Promotes
Campaign

Follower
Funds
Campaign

6 Step
Follower
Requests
New
Campaign

Influencer
Accepts
Campaign
Request

Attend!
(Followers
Can Tip On
Platform)

Touring Business
Model
$1500
Per
Campaign
Experience
Hotel
Travel
Security

5
Campaigns

$7,500
Per
Tour

Major Cities
Service Fees:
Small Towns
Attendees 5%
College Campuses
Influencers 0%
Conventions

MicroInfluencers
68-95%
House Concerts
60 Shows (10 Wks)
20+ Attendees
$600 Per Show

Meet + Greets
1-13 Cities (6 Wks)
Sold Out Venues
$35+ Per Person

< 10K
2.5-16%

MegaInfluencers
2.5-16%

Left Tail

Right Tail
Influence

Frenemies
Drives A-List
Demand Celebrity

Activities
With
Friends

A-List
A-List
Celebrity Celebrity

Expensive
Activities +
Experiences

Celebrity Or
Influencer
Experience?

Never

Possible

Always

Always

Possible

Current
Offerings

~ 500

Raffle

Raffle

Purchase

CrowdPayment Purchase
fund
Seed

$1.9M
$2.1M
???
$2.4M
$3M
(Feb 13) (May 12) (Apr 14) (Jun 13) (Jun 13)

What Others Missed:

Teach A Person To Fish
By definition, every influencer has power over their followers.
Influencers just need a platform to harness that power.
Our crowdfunding marketplace gives them the tools to
monetize their skills + talents with confidence.

Influencer
Created +
Driven
(Supply)

One-Sided
Marketplace
(Supply
Only)

Follower
Requested
(Built-In
Demand)

DuckFox Created A
New Experience Marketplace
Concerts
Performing Arts
Sporting Events
Live Events

TicketMaster
Eventbrite

Video Chats
Meet + Greets
Social Activities
Workshops

DuckFox

Travel +
Hospitality

Expedia
Airbnb

0 T0
Real Quick
15,000
Experiences
In Third YR
2,500
Experiences
In First YR
Seeking
Seed For
HyperGrowth

$3.75M
Revenue
(Excluding
Tips)

We Want To Scale Before

A Direct Competitor Emerges
#RIPSidecar

Build Together
Or Nah?
jarrod@duckfox.com