Rules On Advertising and Promotion

Rules and Regulations on Advertising and
Promotion for the Practice of Public

Accountancy
in the Philippines
Presented by
Francis H. Villamin
June, 2014
DLSU - F. H. Villamin
Acceptable:
Notification of matters of importance

Good taste
Professionally dignified
Avoidance of frequent repetition and
any undue prominence being given
Not Allowed:
Self-laudatory statements
Discrediting, disparaging, or attacking
other firms or CPA practitioners
Referring to, using or citing actual or
purported testimonials by third parties
Publishing and comparing fees with
other CPAs or CPA firms
Not Allowed (2)
Giving too much emphasis on

competitive differences
Using words or phrases which are hard
to define and even more difficult to
substantiate objectively.
Publishing services in billboard
(e.g. tarpaulins, streamers, etc.)
Not Allowed (3)
Use of name of an international

accounting firm affiliation or
correspondence other than notation
that it is a member/correspondent
of a foreign firm shall not be allowed.
Not Allowed (4)
No firm or CPA practitioner shall identify

the name of a client or items of a
clients business in advertising, public
relations or marketing material
produced to promote his practice
provided that the client gives its written

consent.
Not Allowed (5)
No firm or CPA practitioner shall use the

term Accredited or any similar words
or phrases calculated to convey the
same meaning if the claimed
accreditation has expired.
Requirement
All advertisements must have prior

review and approval in writing by the
Risk and Management Partner and

Managing Partner or their equivalents.
Acceptable Publicities (1)
Awards
- Matter of national and local
importance
- Should not be used for professional
advantage
Professional Accountants Seeking

Employment or Professional
Business
- Should not publicize for subcontract
work unless placed only in the
professional press and provided that
neither the accountants name,
address or telephone no. appears.
10
Directories
Entries may include:
a. Name
b. Address
c. Telephone Number
d. Professional description
e. Services offered
11

Books, Articles, Interviews, Lectures,
Radio and Television Appearances
May state their name and professional

qualifications and give the name of the
organization but not any information as
the services the firm provides.
12
Training Courses, Seminars

May be given to clients, staff or other
professional accountants conducted to assist
staff but not to other persons except in
response to an unsolicited request.
13
Booklets, Documents Containing

Technical Information
- May be issued for the assistance of
of staff or clients or other professional

accountants or other interested parties.
14
Staff Recruitment
- Should not contain promotional
element.
- No suggestion that the services
offered are superior to those
offered by other professional CPAs
in public practice.
15
Publicity on behalf of clients
- Should be directed towards the

objectives to be achieved for the
client.
16
Brochures and Firm Directories

- May issue to clients or in response to an
unsolicited request to a non client:

a. A factual and objectively worded of the
services provided and
b. A directory setting out the names of partners,
office addresses and names and address of
associated firms and correspondents
17
Stationery and Nameplates

-
Should be of an acceptable professional

standard and
Comply with the requirements of law
and of the member body concerned
The designation of any services provided by

the practice as being specialist is not permitted.
18
Announcement
- Establishment of a new practice
- Changes in the composition of partnership
- Alteration in the address of a practice
Should be limited to bare statement of facts and
consideration given to the appropriateness of the
area of distribution of the newspaper or magazine and
number of insertions.
19
Inclusion of the Name of the

Professional Accountant in Public
Practice in a Document Issued by a
Client
-
Should not be misleading as to the nature and

meaning of the report.
Clients permission before publication is required.
20
Anniversaries
- Should contain factual matters without
detailed listing of services..
- Should be done only every five years of
celebration.
21
Websites
- Of suitable length and style which may
include
a. Announcements
b. Press releases
c. Publications
d. Other necessary and factual information
22
I can do all things through Christ

who gives me strength.
Philippians 4:13
23

Rules On Advertising and Promotion

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Rules On Advertising and Promotion

Uploaded by

Copyright:

Available Formats

Rules and Regulations on Advertising and

Promotion for the Practice of Public

Notification of matters of importance

Not Allowed (2)

Giving too much emphasis on

Not Allowed (3)

Use of name of an international

Not Allowed (4)

No firm or CPA practitioner shall identify

provided that the client gives its written

Not Allowed (5)

No firm or CPA practitioner shall use the

All advertisements must have prior

Risk and Management Partner and

Acceptable Publicities (1)

Acceptable Publicities (2)

Professional Accountants Seeking

Acceptable Publicities (3)

Acceptable Publicities (4)

May state their name and professional

Acceptable Publicities (5)

Training Courses, Seminars

Acceptable Publicities (6)

Booklets, Documents Containing

of staff or clients or other professional

Acceptable Publicities (7)

Acceptable Publicities (8)

Publicity on behalf of clients

- Should be directed towards the

Acceptable Publicities (9)

Brochures and Firm Directories

unsolicited request to a non client:

Acceptable Publicities (10)

Stationery and Nameplates

Should be of an acceptable professional

The designation of any services provided by

Acceptable Publicities (11)

Acceptable Publicities (12)

Inclusion of the Name of the

Should not be misleading as to the nature and

Acceptable Publicities (13)

Acceptable Publicities (14)

I can do all things through Christ

You might also like