Jordan Orman-Weiss

Digital/Social Media Campaign

Client Name: WPGU 107.1

Client Address: 512 E. Green St. 3rd Floor
Client Website: WPGU.com

Client Description: WPGU 107.1 is a Champaign-based, FM transmitter commercial

Indie-Alternative radio station staffed and run almost completely by University of Illinois
at Urbana-Champaign students and is overseen by its mother company Illini Media.
Strategy:
The strategy for this WPGU 107.1 campaign is to use digital and social media platforms
to inform students about the Frattle of the DJs competition taking place this spring.
All social media publicity will include hashtags referring to the contest to connect all of
our social media posts, create a discussion on the contest, and be easily searched by
our audience. Our posts will show examples of hashtag use, and WPGU will receive
earned media for the contest.

Tactics:
1. Reminder Tweets
1. Date: 3/28/2015

: 6p.m.

Copy: DJs signed, Cly's contracted for the 5th annual Frattle of the DJs! Lets

find UIUC's best DJ. #FrattleOfTheDJs http://wpgu.com/tag/frattle-of-the-djs/

2. Date: 4/1/2015: 2 P.M.

Copy: See you tonight for 1st round of Frattle of The DJs! $2 wells & $2 Bud
Lights at Cly's to keep the party going! #FrattleOfTheDJs #UIUC #Clys

3. Date: 4/29/2015: 8 p.m.

(Written in all caps for tone)WHO WILL WIN $1,000 & THE TITLE BEST FRAT DJ
ON CAMPUS? $2 EVERYTHING. CLY'S. 10 P.M. BE THERE.

#FrattleOfTheDJs #UIUC
https://www.facebook.com/events/138983102834691/

2. Facebook Posts
1. Date: 3/25/2015: 1 p.m.
Copy (Posted from WPGU Facebook page): The winner of this years Frattle of
the DJs competition will get a $1,000 Grand Prize. Head out to The Clybourne
each Wednesday in April to see the top Frat DJs battle it out for the money
and title of BEST FRAT DJ ON CAMPUS. and did we mention $2 drinks? See
you there Illini!
#FrattleOfTheDJs #Frattle #UIUC #TheClybourn

https://www.facebook.com/wpgu1071
(Page has almost 4,500 Likes)

2. Date: 4/1/2015: 12 p.m.

Copy (Posted on Housing at UIUC Facebook Page): Illini, we know the
apartment search is stressful so take a break and watch the best frat DJs on
campus tear down the house at The Clybourne for the first round of Frattle
of The DJs. Maybe youll meet your next roommate on the dance floor!

#FrattleOfTheDJs #Frattle #UIUC #TheClybourn

Almost 5,000 Members

3. Date: 4/1/2015: 12 p.m.
Copy (To be posted to the Free and For Sale page at UIUC): WPGU 107.1s got
your Free and For Sale fix with free cover tonight at The Clybourne and $2
dollar drinks. Frattle of the DJs starts tonight with the best frat DJs battling it
out for a $1,000 Grand Prize and the title of Best Frat DJ on Campus. See
you there! #FrattleOfTheDJs #Frattle #UIUC #TheClybourn

Over 10,000 Members^

3. Website posts
1. Date: 3/12/2015: 11a.m.
Copy: Are you a DJ? In a frat? Want to win $1,000? How about the title of
Best Frat DJ on Campus? Sign up now for your spot as a competitor in the
Frattle of the DJs 5th annual competition!

Email: JackMurphy@illinimedia.com for more information and to reserve your

spot today!

2. Date: 3/25/2015: 5p.m.

Copy: All THE SPOTS ARE FILLED. I REPEAT, ALL FRATTLE OF THE DJs SPOTS
ARE TAKEN. LET THE GAMES BEGIN. First round is 4/1/2015 at 10 P.M.? The
Clybourne. See you there.
http://wpgu.com/

3.
3.
3.
3.
3.
3.
3.
3.
3.
3.
Date: 4/1/2015: 5p.m.
Copy: The 5th annual Frattle of the DJs starts tonight at 10 p.m. at The
Clybourne in Champaign. DJs from Phi Delts, ATO, SAMMYs and Phi Psi will
go at it in the first round until the bar shuts down. $2 WELLS, $2 BUD LIGHTS
AND FREE DJ ENTERTAINMENT. See you there#FrattleOfTheDJs #Frattle #UIUC
#TheClybourn

Last years winning set: https://www.mixcloud.com/8LOCK/wpgu-champaignfrattle-of-the-djs-3-winning-set-by-dj-8lok/