KEY FACTORS

WEIG
HT

Strength
Strong Brand Name
Financial position
Diversification of product line
Developing Marketing infrastructure
Production innovation
Weakness
Losing market share in half of its global brand
The beauty & health products of P&G are for women
Lack of effective distribution in same region
Customer concentration
Substitute products
TOTAL
Opportunities
Increase in demand of beauty & health products of
customers
Increase amount of man who want beauty & health
products
Increase penetration inn urban market trap rural
market
Wide range of demographic
Acquisition
Threats
Increase price of raw material
Cheaper consumer brand competitors in market
Unfavorable business law & political instability
Terrorist activities
New competitors
TOTAL

0.1
0.07
0.09
0.06
0.12

MARKET
PENETRATI
ON
A.S
T.A.
S
4
0.4
4
0.28
3
0.27
3
0.18
3
0.36

MARKET
DEVELOPME
NT
A.S
T.A.S
4
4
3
4
4

0.4
0.28
0.27
0.24
0.48

0.1
0.16
0.1
0.08
0.12

2
3
2
3
3

0.2
0.48
0.2
0.24
0.36

2
4
2
3
3

0.2
0.64
0.2
0.24
0.36
1

0.1

0.4

0.4

0.1

0.4

0.4

0.08

0.32

0.32

0.14
0.1

4
3

0.56
0.3

3
2

0.42
0.2

0.1
0.1
0.08
0.1
0.1
1

2
3
3
2
2

0.2
0.3
0.24
0.2
0.2
6.09

2
4
3
3
3

0.2
0.4
0.24
0.3
0.3
6.49