9 Positioning Strategies

ONE SPECIFIC PRODUCT

ATTRIBUTE

ON THE NEEDS THEY FILL

OR BENEFITS THEY OFFER

ACCORDING TO USAGE
OCCASSIONS

FOR CERTAIN CLASSES OR

USERS

DIRECTLY AGAINTS A
COMPETITOR

FOR DIFFERENT PRODCUT

CLASS

COMBINATION OF
POSITIONING STRATEGIES


PRODUCT CLASS AND
SITUATIONS

1.)

One Specific Product Attribute

Enervon-C Tablets - Contains Vitamin C and Bcomplex, the Anti-Stress Formula

Revicon Forte Tablets 21 multi-vitamin-mineral

preparations for Reserve Energy
2.)

On the Needs they Fill or the Benefits they offer

Alaxan Tablets Muscle-relaxant for body aches

and pains

Enervon HP Powder The body-resistance Builders

3.)

According to Usage Occassions

Cetrin Drinks The Vitamin C drink that you can drink

as you like without risk of over-dosage; excess is
secreted in the urine.

Neozep Tablet Can be taken at the onset of colds, or

for stuffy, runny nose; The cold specialist
4.)

For Certain Classes of Users

Nutroplex Syrup For growing children, who want to

grow tall, healthy, and strong

Johnson & Johnson Baby Shampoo For adults who

wash their hair more often and need a gentle
shampoo, Makes Your Hair Soft and Gentle Like a
Baby
5.)

Directly Against a Competitors

Biogesic against leading analgesic Contains

Paracetamol, The Worlds Safest Pain Reliever
Cetrin Drinks versus ordinary juice drinks Fortified
with Vitamin C, Better than Ordinary Juice Drinks
6.)

Away from Competitors

Alaxan Tablets (Positioned as a muscle relaxant

instead of just for pain) The Muscle Relaxant for
all body aches.

UHP ASPIRIN (Not just a pain reliever) For

rheumatic Heart

7.)

For Different Products Class

Myracof-T Tablets The effective and convenient

cough tablet against cough syrups that are messy and
inconvenient
Aspirin United Homes Products For those with
heart ailments, fever and headaches
8.)

Combination of Positioning Strategies

Cetrin Drinks For all age groups, for body

resistance, for quenching thirst the family juice
drink.
Revicon Forte Tablets For Dietary supplements and
for reserve energy; for the sports-minded and highly
active executive
9.)

Product Class and Situation

Aspirin To keep flowers in vases last longer

UL Penecillin G tablet For respiratory infections
and open wounds