THE RISING OF UPCOUNTRY

RISING URBANIZATION TO URBAN UPCOUNTRY IS A NEW PHENOMENA,

SUPPORTED BY EXPANDING ECONOMY AND REGIONAL DEVELOPMENT
AMID AEC INTEGRATION

Thailand Population

Upcountry Population

RETAIL BUSINESS GROWTH 2013

11%

South

10%

Northeastern

9%

East

89%

45.59%

8%

54.41%
Central

Bangkok

Source : NIELSEN

Upcountry

Rural

Urban upcountry

Bangkok Metropolitan
Region

7%

3%

CENTRAL FESTIVAL
CHIANG MAI

REACH YOUR TARGET AUDIENCE VIA A NETWORK

OF LARGE LED SCREENS IN KEY ECONOMIC ZONE
AT THE HEART OF THAILANDS 6 KEY EMERGING CITIES
MAIN SHOPPING DESTINATION AND
RESIDENTIAL AREAS

CENTRAL PLAZA
KHON KAEN

CENTRAL PLAZA
SURATTHANI

CENTRAL FESTIVAL
HAT YAI

CENTRAL FESTIVAL CHIANG MAI

1,821,206

CENTRAL PLAZA KHON KAEN

1,952,298

CENTRAL FESTIVAL HAT YAI

1,516,431

CENTRAL PLAZA SURATTHANI

1,125,617
CENTRAL FESTIVAL
SAMUI

CENTRAL FESTIVAL
PATTAYA

Source : .

CENTRAL FESTIVAL SAMUI

CENTRAL FESTIVAL PATTAYA

1,500,402

TOTAL

7,915,954

6 KEYS DESTINATION OF ASEAN TOTAL 7,915,954 EYEBALLS/MONTH

MEDIA PROFILE

 Super highway
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MEDIAPROFILE

MEDIA
PROFILE
MEDIA
PROFILE

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PROFILE
MEDIA
PROFILE

MEDIAPROFILE

LOCATION

1.
2.
3.
4.
5.

MEDIA

CENTRAL
FESTIVAL CHIANG MAI

CHIANG MAI E POSTER

(5 UNITS)

CENTRAL
PATTAYA
KHON KAEN
SURATTHANI
HAT YAI
SAMUI

1 MIN /LOOP
(2 SPOTS)

1 MIN /LOOP
(2 SPOTS)

2 MIN /LOOP
(4 SPOTS)

NO. OF
SPOT/DAY

LOOP/DAY

MIN /LOOP

36

18 LOOPS/DAYS

17,280

1,080/SCREEN

72

18 LOOPS/DAYS

TOTAL SPOT /MONTH /PACKAGE

1,080/SCREEN

36

18 LOOPS/DAYS

TOTAL SPOT
/MONTH

2,160 /SCREEN

SPOT 1-24
(4th TIME)

60
MIN

SPOT 1-24
(3rd TIME)

SPOT 1-24
(2nd TIME)

SPOT 1 CENTRAL CM
SPOT 2 CENTRAL CM
SPOT 1 CHIANG MAI E POSTER

SPOT CENTRAL CM
1-24 (2nd TIME)

PACK
CENTRAL
PACK CM
E - POSTER

SPOT CENTRAL CM
1-24 (1st TIME)

60
MIN

SPOT 23 CENTRAL CM
SPOT 24 CENTRAL CM