This article about studies done in the public university in the
United States about the consumption of energy drinks and linking this with the sports also has the frequency and amount that they drink. Energy drinks are used as rehydration and is associated much with the extreme sports like snowboarding, one of these drinks is Red Bull. To find the link between energy drinks and identity of the athlete the author proposed three hypotheses: the strength of the athlete's identity, the relationship between the identity of the athlete and energy drinks, relations between identity and power athlete cup; the first two hypotheses were tested. For this study was necessary to survey 795 students, 39% drank an energy drink month more frequently in men.