No.

9.

Author
Jan Svorc, 2012

Factors/ Variables
Consumer trust

Findings
Individual loyalty to a certain
web site is closely linked to
the level of trust.
Trust influences customer
participation in web-based
commerce.
Trust leads to higher
intention to purchase
online.
Customers trust implies that
the good intentions of the rm
are not questioned by the
consumer, that the promises
made do not generate
uncertainties in the purchaser,
and that the communication
between the parties is honest.

10.

ALMowalad, Putit,
2013

Perceived trust

27.

Lee, Cyril Eze, Oly

Ndubisi, 2011

Trust

28.

Al-Maghrabi,
Dennis, 2011

Trust

If the web retailer cannot be

trusted to behave in
accordance with the
consumers condent beliefs,
then there is no reason why
consumers should expect to
gain any utility or benet from
using the interface.

No.
9.

Author
Jan Svorc, 2012

Factors/ Variables
Perceived usefulness

11.

Rajesh Panda and

Biranchi Narayan
Swar, 2014

Perceived usefulness

28.

Al-Maghrabi,
Dennis, 2011

Perceived usefulness

Findings
A person believes that using a
particular system would
enhance his or her job
performance.
Perceived usefulness refers to
a person believes that using
new technology will enhance
his performance or
productivity.
A website is useful if it

delivers services to a
customer but not if the
customers delivery
expectations are not
met.
Usefulness will act as a
persuasive tool that
will increase social
inuences on his/her
intention towards
continuance usage.