Professional Documents
Culture Documents
Project Report On
Submitted To
D.A.V.V University
Submitted By
Mr. Anand Gupta
School Of Commerce
Institute Of Business Management & Administration.
Indore (M.P) Dist. Indore- 452003
Student Declaration
I hereby declare that this project report titled “The Study of Consumer
ELECTRONICS LTD. is executed as per the course requirement for the post
person to any other university or institution for degree or diploma. It‘s my own work.
Place: Indore
Anand Gupta .
MBA (F.T)
(2008-2010)
2
ACKNOWLEDGEMENT
In this project I have made an honest and dedicated attempt to make the research
material as authentic as it could. And I earnestly hope that it provides useful and
During this small time frame of two months in which the project reached its
completion, there were a few people whom I would like to make a mention of and
without whose help the project would have never seen the light of the day.
I also thank to my internal guide Prof. J.C.Chaturvedi for his timely response
via e-mail, which immensely helped in giving the project the initial direction it needed.
who gave me a free hand as far as going about the project work was concerned.
I dedicate this project to the Dealers of Indore district who were extremely kind
and who at times went out of the way to help me. Without their co-operation it would
have perhaps not been possible to research a few places, which I did, within the
3
Preface
We look our training at SAMSUNG ELECTRONICS LTD. Indore. During the training
was to get an overview of the Consumer Durable Market of Indore district. It was a
firsthand experience to get exposed to the professional set-up and face the market,
which was really a great experience. Training period was a learning experience.
which leads towards success. Working with SAMSUNG ELECTRONICS LTD., has
been a pleasure
I take this opportunity to present the project report and sincerely hope that it will be
as much knowledge enhancing to the readers as it was to use during the fieldwork
4
INDEX
1. Introduction
2. Industry Profile
3. Company Profile
4. Product Profile
5. Objective of Study
6. Research Methodology
1.Primary data
2. Secondary data
3.Sampling
4. Scope of the study
5.Limitations of the study
7. Theoretical Background of the study
8. Data Analysis
9. Findings
10 Recommendations
11 Conclusion
10. Bibliography
5
INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like Kelvinator,
Godrej, Alwen, and Voltas were the major players in the consumer durables market,
accounting for no less than 90% of the market. Then, after the liberalization, foreign
players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the
picture.
Today, these players control the major share of the consumer durables market.
growing very fast because of rise in living standards, easy access to consumer
finance, and wide range of choice, as many foreign players were entering in the
market with the increase in income levels, easy availability of finance, increase in
consumer awareness, and introduction of new models, the demand for consumer
luxury items. However, there were still very few players in categories like vacuum
market share of MNCs in consumer durables sector is 65%. MNC's major target is
the growing middle class of India. MNCs offer superior technology to the Consumers
whereas the Indian companies compete on the basis of firm grasp of the local
market, their well-acknowledged brands, and hold over wide distribution network.
6
Indian Consumer durables market used to be dominated by few domestic players
like Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many foreign
into Indian market dethroning the Indian players and dominating Indian market the
MACHINES.
India being the second largest growing economy with huge consumer class has
SAMSUNG the two Korean companies have been maintaining the lead in the market
The rural market is growing faster than the urban market, although the penetration
level is much lower .The CTV segment is expected to the largest contributing
segment to the overall growth of the industry. The rising income levels double-
income families and consumer awareness were the main growth drivers of the
industries.
7
INDUSTRY PROFILE
The Consumer Durables industry consists of durable goods and appliances for
machines. Instruments such as cell phones and kitchen appliances like microwave
ovens were also included in this category. The sector has been witnessing significant
growth in recent years, helped by several drivers such as the emerging retail boom,
real estate and housing demand, greater disposable income and an overall increase
represented by major international and local players such as BPL, Videocon, Voltas,
The consumer durables industry can be broadly classified into two segments:
further categorized into Brown Goods and White Goods. The key product lines under
8
Industry Size, Growth, Trends
The consumer durables market in India was estimated to be around US$ 5 billion in
2007-08. More than 7 million units of consumer durable appliances have been sold
in the year 2006-07 with colour televisions (CTV) forming the bulk of the sales with
constitute more than 60 per cent of the sales in terms of the number of units sold.
In the refrigerators market, the frost-free category has grown by 8.3 per cent while
direct cool segment has grown by 9 per cent. Companies like LG, Whirlpool and
Samsung have registered double-digit growth in the direct cool refrigerator market.
In the case of washing machines, the semi-automatic category with a higher base
and fully-automatic categories have grown by 4 per cent to 526,000 units and by 8
per cent to 229,000 units, respectively. In the air-conditioners segment, the sales of
window ACs have grown by 32 per cent and that of split ACs by 97 per cent.
Since the penetration in the urban areas for these products is already quite high, the
markets for both C-TV and refrigerators were shifting to the semi-urban and rural
areas. The growth across product categories in different segments is assessed in the
following sections.
9
Consumer Electronics
The CTV production was 15.10 million units in 2007-08 and is expected to grow by at
least 25 per cent. At the disaggregated level, conventional CTV volumes have been
falling while flat TVs have grown strongly. Market sources indicate that most CTV
majors have phased out conventional TVs and have been instead focusing more on
flat TVs. The flat segment of CTVs now account for over60 per cent of the total
products such as liquid crystal display (LCD)and plasma display CTV grew by 400
and this trend is expected to continue. The audio/video player market has seen
significant growth rates in the domestic market as prices have dropped. This trend is
10
COMPANY PROFILE
SAMSUNG – Introduction
Our Vision
We believe that through technology innovation today, we will find the solutions we
need to address the challenges of tomorrow. From technology comes opportunity for
businesses to grow, for citizens in emerging markets to prosper by tapping into the
It‘s our aim to develop innovative technologies and efficient processes that create
new markets, enrich people‘s lives and continue to make Samsung a trusted market
leader
11
Our Mission
products and services that lead in their markets. Their ingenuity will
corporation.
12
13
SAMSUNG HISTORY
2009 -2010
Today the company still grows and is a household name for appliances and
regarded as one of the top five industrial giants on the planet. They are also the
official sponsors of the Olympic games from 2010 to 2016 taking in both the
Olympic games and the winter Olympic games
Samsung will officially sponsor the Olympic Games and the Olympic Movement
for the next eight years, a deal that covers the Vancouver Olympic Winter
Games in 2010, the London Olympic Games in 2012, the 2014 Olympic Winter
Games, and the 2016 Olympic Games.
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2006 Developed the world's first real double-sided LCD
Developed the worlds' first 50nm 1G DRAM
Unveiled 10M pixel camera phone
Launched "Stealth Vacuum," a vacuum cleaner with the
world's lowest level of noises
Launched the worlds' first Blu-Ray Disc Player
Developed 1.72"Super-Reflective LCD Screen
September, 2005 The India Retail Forum has awarded Samsung as the Best
Retailer of the year 2005 in the consumer Durables category.
James Damian, SVP, Best Buy and his team handed over the
award to Mr. Ravinder Zutshi, Dy MD and Samsung India at
the India Retail award function held in Mumbai on 16th
September.
February 2005 Mr. S. H. Oh appointed as the President and Chief Executive
Officer of Samsung South West Asia.
November 2004 Samsung received the Golden Peacock Special
commendation Certificate for Corporate Social Responsibility
(Private Sector) for the year 2004 from Mr. Shivraj Patil, Union
Home Minister.
February 2004 India made regional headquarters for Samsung Southwest
Asia.
February 2004 Mr. K. S. Kim appointed as the First President and Chief
Executive Officer of Samsung South West Asia.
November 2003 Inaugurated Samsung's new, High-Tech, advanced
Refrigerator facility.
August 2003 Commencement of production at refrigerator facility in Noida.
June 2003 Merger of SIEL with SEIIT.
Software technology park set up at Noida
December 2002 Construction commences for 5,000,000 refrigerator plant in
Noida
October 2002 Samsung unveils new technology for Consumer Home
Entertainment (DNIe™)
June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar
Pradesh.
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May 1996 Launch in South
Home Appliances Launch
December 1995 Samsung India Electronics (SIEL) products launched in India.
August 1995 Certificate for commencement of business received by
Samsung
Samsung India aims to be the ‗Best Company‘ in India by the Year 2006. ‗Best
external context in which the Company operates. Samsung aims to grow in India by
contributing to the Indian economy and making the lives of its consumers simpler,
―Our aim is to gain technological leadership in the Indian marketplace even as our
goal is to earn the love and respect of more and more of our Indian consumers. Mr.
S.H. Oh, President & CEO Samsung South-West Asia Regional Headquarters.
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Samsung in India
Samsung India is the hub for Samsung‘s South West Asia Regional operations. The
South West Asia Regional Headquarters looks after the Samsung business in Nepal,
Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India, which
commenced its operations in India in December 1995, today enjoys a sales turnover
located all over the country. The Samsung manufacturing complex housing
products like Colour Televisions, Colour Monitors and Refrigerators were being
exported to Middle East, CIS and SAARC countries from its Noida manufacturing
complex. Samsung India currently employs over 1600 employees, with around 18%
SAMSUNG GLOBAL
digital media and digital convergence technologies with 2004 parent company sales
over 90 offices in 48 countries, the company has of 5 main business units: Digital
17
fastest growing global brands, Samsung Electronics Corporation is the world‘s
largest pro ducer of Colour Monitors, Colour TVs, Memory Chips and TFT LCD‘s.
according to the Indian market. It has set up a ―usability lab at the Indian Institute of
Technology in New Delhi to customize Samsung products to meet the specific needs
concluded that Indian consumers want more sound oriented products. Thus, the
Samsung televisions for India have a higher sound capacity than their foreign
counterparts.
introduced for the first time in India a feature called Super Dry. It is present in three
of Samsung‘s semi-automatic models and dries the clothes better than the rest.
Samsung washing machines have an additional menu that takes care of the local
Indian wardrobes. They also have a ‗memory re-start‘ that takes care of the frequent
18
PRODUCT PROFILE
19
Wide Video MP3 Player (YP-P2)
20
6-in-1 Steam Oven
21
Ultra-messaging BlackJack II (SG H-i617)
I and includes a jog wheel. The phone also has cuttingedge features
22
OBJECTIVES OF THE PROJECT
23
Research Methodology
any conclusion. The project was based on the survey plan. The main objective of
survey was to collect appropriate data, which work as a base for drawing conclusion
problem. Research methodology not only talks of the methods but also logic behind
the methods used in the context of a research study and it explains why a particular
Research design
important tool to study buyer‘s behavior, consumption pattern, brand loyalty, and
focus market changes. A research design specifies the methods and procedures for
Research design specifies methods and procedures for study. In this study the
company was interested to know the demand of different consumer durable product,
24
about competitors, and potential for SAMSUNG procedures to be used for the study
Data Collection:
This report was prepared after collecting data from the retailers/ dealers and past
data was arranged from the various studies conducted in last few years and
Primary Data:
These data were collected by personal interview with retailers/ dealer. For this
purpose questionnaires were prepared in such that all necessary data would be
collected.
Secondary Data:
Information regarding the project, secondary data was also required. These data
were collected from various past studies and other sources of the company.
SAMPLING METHOD
SAMPLE SIZE
100 Dealers
Research tools:
Questionnaires
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RESEARCH AREA
INDORE DISTRICT-
Indore city
M.G Road
A.B. Road
Vijay Nagar
Rajwada
Jhawragmarg
knadia Road
Jail Road
Aerodrum Road
26
Scope of the study
This project gives us great exposure to the consumer durable market because it
includes product knowledge and field survey job in which we visited the consumer
2. Collected the data of actual monthly sale of the SAMSUNG product in few shop.
3 Found out the problems that the dealer were facing while selling the SAMSUNG
product.
4. Found out the customer response for SAMSUNG products by asking the owner of
the shop.
1. In term of purchasing power parity (PPP), India is the 4th largest economy in the
world and overtake Japan in the near future become the 3rd largest.
3. India has the youngest population amongst the major countries. There were lot of
people in the different income categories nearly the two third population is below the
age of 35 and nearly 50% is below 25.
4. There were 56 million people in middle class, who were earning us$4,400-
US$21,800 a year. And there were 6 million rich household in India.
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OPPORTUNITY
1. In India the penetration level of white goods is lower as compared to other developing
countries.
3. Rapid urbanization.
Threats
2. Cheap imports from Singapore, China and from other Asian countries.
LIMITATION OF STUDY
Although I tried my best in preparation of this project, but this study has some
limitation:
1. The period of the project was not sufficient to study all the factors in deep.
3. We cannot say that what the consumer have revealed will be right for each and
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Theoretical Background of the study
Research methods provide you with the knowledge and skills you need to
not-for-profit, and public organizations – in all functional areas – need training in the
scientific method and its application to decision making. Two factors stimulate an
interest in more scientific decision making: (1) the manager‘s increased need for
more and better information and (2) the availability of improved techniques and tools
During the last two decades, we have witnessed dramatic changes in the business
has evolved in response to the social and political mandates of national public policy,
These changes have created new knowledge needs for the manager. Other
knowledge demands have arisen from problems with mergers, trade policies,
issues.
The trend toward complexity has increased the risks associated with business
complexity means there are more variables to consider. The competition is more
shareholders, customers, and the public are better informed and more sensitive to
29
their self-interest. Government continues to show concern with all aspects of society.
Each of these factors demands that managers have more and better information
making. You will need to know how to identify good research and how to conduct it.
As the complexity of the business environment has increased, there has been a
commensurate, increase in the number and power of the tools to conduct research.
There is vastly more knowledge in all fields of management. We have begun to build
better theories. The computer has given us a quantum leap in the ability to deal with
trends reinforce each other and are having a massive impact on business
management.
information.
Internal Sources
create and store much of the internal data. Research and development, planning,
production summaries, financial and accounting reports, and marketing and sales
30
studies. The collection methods used are unique to the specific situation, and
collection success depends on knowing just where and how to look. Sometimes the
searches should be made through exploratory interviews with everyone who handles
departmental secretaries can help in pinpointing critical data sources. Internal data
External Sources
External sources are created outside the organization and are more varied
than internal sources. There are also better defined methods for finding them.
This discussion is restricted to published sources, although other sources of
information may be useful.
Published sources of data can be classified into five categories. The newest and
fastest growing one is computerized database. They are composed of interrelated
data files. The files are sets of records grouped together for storage on some
medium. Access may be through online search or CD-ROM. Online databases are
often specialized and focus on information about a particular field. Major source of
published information consists of diverse materials from special collections. Within
this category there are many reference books, each a compendium of a range of
information. A second group includes university publications, of which there are
master‘s theses, doctoral dissertations, and research records. A third group includes
company publications such as financial reports, company policy statements,
speeches by prominent executives, sales literature, product specifications, and many
others. There are miscellaneous information sources consisting of the productions of
various trade, professional and other associations. These organizations often publish
statistical compilation, research report, and proceeding of meeting.
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Data Analysis and Interpretation
Graph No. 1
INTERPRETATION:-
According to survey, 86 dealers were sold only C-TV, 67 dealers were sold C-TV
32
Table no. 2 shows no. of company‘s product sold from dealer‘s shop.
Graph No. 2
INTERPRETATION-
According to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2
33
Table No.3 Shows Major brand of C-TV sold by dealers.
Graph No. :- 3
INTERPRETATION-
with 18%.
34
Table No.4 Most important parameter for more sale of C-TV
Graph No.4
INTERPRETATION-
35
Table No. 5 shows the major brands of REFRIGERATOR sold by dealers.
Sr. NO NO. OF
BRAND RESPONDENTS PERCENTAGE
1 LG 22 22
2 VIDEOCON 13 13
3 SAMSUNG 9 9
4 GODREJ 12 12
5 WHIRLPOOL 19 19
6 KELVINATOR 16 16
7 KENSTAR 9 9
TOTAL 100 100
Source:- Survey
Graph No. 5
INTERPRETATION-
36
Table No.6 shows most important parameter for more sale of REFRIGERATOR
Graph No. :- 6
INTERPRETATION-
37
Table no.7 shows Major brands of Washing Machine sold by dealers.
LG
9% 18% VIDEOCON
10%
SAMSUNG
9% 11%
IFB
WHIRLPOOL
GODREJ
21% 15% KELVINATOR
7%
KENSTAR
INTERPRETATION-
According to dealers, LG is leading in Washing Machine market with 18%, after that
38
Table No.8 shows most important parameter for more sale of Washing Machine
Graph No.8
INTERPRETATION-
According to dealers, the most important factor which affects the sales of washing
machine is QUALITY, and then prices and services is considered by the customers.
39
Table No.9 shows Major brands of DVD sold by dealers.
Graph No. :- 9
25 22
RESPONDENT
20
15
15 13 12
11 10 NO. OF RESPONDENTS
8 9
10
NO. OF S
LG
ONIDA SONY INTEX
PHILIPS SANSUI
VIDEOCONSAMSUNG
BRANDS
INTERPRETATION-
According to dealers, PHILIPS is the most popular brand in DVD market with 22%,
rd
after that ONIDA with 15% and VIDEOCON with 13% on 3 position.
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Table No.10 shows most important parameter for more sales of DVD
Graph No. 10
INTERPRETATION-
According to dealers, Quality is major factor in respect of more sale of DVD, and
41
Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers.
Graph No. 11
NO. OF RESPONDENTS
25
21
20 18
15
15 13
NO. OF RESPONDENTS
9 9
10 8 7
LG
SONY
GODREJ
PHILIPS BAJAJ
KENSTAR
VIDEOCONSAMSUNG
INTERPRETATION-
and then SAMSUNG. According to dealers, microwave oven does not have that
42
Table No.12 shows Reason for more sales of MICROWAVE OVEN
Graph No. 12
INTERPRETATION-
The most important factor of more sales of microwave oven is QUALITY of the
43
Table NO.13 shows High Profit margin brands
Graph No.13
25
20
15
NO. OF RESPONDENTS
10
5
0
N
LG
SONY
PHILIPS
GODREJ
SAMAUNG VIDEOCON KENSTAR
WHIRLPOOL
BRANDS
INTERPRETATION-
LG is leading company because of their low pricing policy and the better quality of
44
product.
nd
SAMSUNG is on 2 position, if SAMSUNG will change their pricing policy like LG
st
and VIDEOCON then SAMSUNG should be on 1 position.
Table No.14 shows Suggestion from dealers for SAMSUNG to increase the business
Graph No.14
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30 Series1
25 Series2
Series3
20
Series4
15
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A
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NO. 1 2 3 4 5 6
INTERPRETATION-
According to suggestion of dealers, AFTER SALES SERVICE is most important factor which
is helping to the SAMSUNG for increase the sales. After that PRICES OF THE PRODUCT
45
FINDING
1. We came to know while visiting the shop most of the dealers sold entire consumer
oven.
2. We know that during the survey in consumer durable industry in Indoredistrict and
Refrigerator.
3. Study shows that quality is most important parameter for more sale of colour
4. Study shows that quality of the product is most important parameter for
5. While visiting the shop we came to know that quality is most important parameter
7. We came to know that while visiting the shop, Kenstar is most preferable brand for
8. While visiting the shop we know that LG is gives high profit margin as compare to
other competitors.
9. While visiting the shop dealers suggested that after sales service is most
46
10. All the dealers were not satisfied with the profit margin.
12. Maximum rural area is covered by the VIDEOCON because of their low price
products.
13. We came to know while visiting the shops that there was big problem of after
sales service.
14. Many dealers were facing the problem of after sale service because there is no
47
SUGGESTIONS &RECOMANDETION
Company should improve the after sales service of products as it is the main
If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON
Company should distribute free key chain, calendar, t-shirts for making brand
Company should introduce low price and low power consumption Refrigerator
price.
Company should introduce low cost products to satisfy the needs of low or
middle class.
48
Demo calls as well as follow up Help Company to maintain customer
49
Conclusion
With respect to the above study and the findings thereby, the company has
With few more concerted efforts, the said organization needs to enter the rural
50
ANNEXURE
A. Questionnaire
Address:
Contact no.:
1) Which is consumer durable product you sold from your shop?
□C-TV □Refrigerator □Washing Machine
□DVD □Microwave
2) How many no. of company‘s product you sold from your shop?
□ONE_______________________________________________
□TWO_______________________________________________
□THREE_____________________________________________
□FOUR______________________________________________
□FIVE_______________________________________________
□SIX________________________________________________
7) Which is major brand of Washing Machine you sold from your shop?
□ IFB □ Whirlpool □ Kenstar □ LG
□ SAMSUNG □ Videocon □ Kelvinator □
Godrej
51
8) What is the important parameter for more sales of Washing Machine brand?
□ Price □ Quality □ Services □ Advertisement
□ Schemes
10) Which is major brand of DVD you sold from your shop?
□SAMSUNG □ LG □ Videocon □ Onida
□ Sansui □ Philips □ Intex □SONY
10) What is the important parameter for more sales of DVD brand?
□ Price □ Quality □ Services □ Advertisement
□ Schemes
12) Which is major brand of Microwave you sold from your shop?
□SAMSUNG □ LG □ Videocon □ Kenstar
□ Godrej □ Philips □ Bajaj □SONY
12) What is the important parameter for more sales of Microwave brand?
□Price □ Quality □ Services □ Advertisement □ Schemes
14) What are your suggestions for SAMSUNG to increase the sales?
__________________________________________________________________
52
B. LIST OF DEALERS:-
53
32 Bhavsar Electronics Ravi Bhavsar Vijay Nagar Indore
33 Lakshmikrupa elec. Nilesh Mane Vijay Nagar Indore
34 Atul Electronics atul lute Vijay Nagar Indore
35 Jai Durga Vijay Nagar Indore
36 Rashmi Electronics _ Vijay Nagar Indore
37 Khambekar s. khambekar Vijay Nagar Indore
38 Vaibhav Electronics vaibhav Vijay Nagar Indore
39 New Bhansali Electronics Vijay Nagar Indore
40 Harshad Enterprises Vijay Nagar Indore
41 Bhavsar Electronics Ravi Bhavsar Vijay Nagar Indore
42 Bharat Electronics b.jivansingh Vijay Nagar Indore
43 parakh sales Yogesh Parakh Jail Road Indore
44 Raj Music Center Hemant Jadhav A.B. Road
45 Hari-Om TV Center Rupesh Gaikwad A.B. Road
46 Kalpesh Electronics Prakash Gaikwad A.B. Road
47 mahavir electronics m.chhajed A.B. Road
48 Sapana Electronics Vardhaman Abad A.B. Road
49 Shiv krupa elec. sunil mane A.B. Road
50 Lata electronics kiran palve A.B. Road
51 Manoj Home Apliances A.B. Road
52 Sanjay Furniture A.B. Road
53 Anokha Electronics A.B. Road
54 samartha enterprises Bhaskar Deore A.B. Road
55 Suvidha electronics Madhavrav Aher A.B. Road
56 mahavir electronics Ravi Ostawal A.B. Road
57 Para electronics Sanjay Para A.B. Road
58 Yashwant electr. Deepak Ahire A.B. Road
59 Alfa electronics Manoj Hemchand A.B. Road
60 Kalyani electronics Prashant Bhamre A.B. Road
61 Jalaram electronics Vasant Nikam A.B. Road
62 Sudhir electronics Sunil Brahamankumr A.B. Road
63 Gajanan electronics Satyajeet Deore A.B. Road
64 Saptashrungi elec. Bhushan Kothari A.B. Road
65 Bhagyalakshmi elec. Ganesh Malpure Aerodrum Road
66 Shri samartha elec. Shailesh Aher Aerodrum Road
67 Malegaon electronics Malegaon Store Aerodrum Road
68 Krushna Electronics Krushna Shinde Aerodrum Road
69 Khandelwal electr. Nitin Khandelval Aerodrum Road
70 Komal electronics Manohar Nikam Aerodrum Road
71 Prashant electronics Santosh Nikam Aerodrum Road
72 Arihant electronics Pradip Jain Aerodrum Road
73 Sony electronics Kiran Suryawanshi Aerodrum Road
74 Shri saptashrungi Vaibhav Bachav Aerodrum Road
75 Yash electronics Sanjay Jadhav Aerodrum Road
54
76 Shivkrupa elec. Purushotam Bhamre Aerodrum Road
77 Gurukrupa electroncs r.bamb Aerodrum Road
78 Kalyani electronics nitin & babasaheb Aerodrum Road
79 Om electronics d. khapre Aerodrum Road
80 Madhuri electronics sharad ahinde Aerodrum Road
81 Jain electronics Jain Aerodrum Road
82 Shivam electronics Prakash Chavhan M.G.road
83 Parakh electronics Narendra Parakh M.G.road
84 mahavir electronics Guvtam Jain knadia Road
85 Santoshi electronics Prabhakar Navase knadia Road
86 Jayashree enterprises Soni Paresh knadia Road
87 Mayur electronics k.gaikwad knadia Road
88 Ajit electronics Ajit Shejwal knadia Road
89 jitendra electronics Jitendra Welgaonkar knadia Road
90 sai enterprises Satish Kaka knadia Road
91 Sahaj electronics Balasaheb Sonawane knadia Road
92 Shree Swami Samartha p.bhatevara Jhawragmarg
93 Gurukrupa electroncs j.bamb Jhawragmarg
94 Jain electronics Jain Jhawragmarg
95 Saubhagya elec. Ashish Bora Jhawragmarg
96 Anand elec. Sameer Sharma Jhawragmarg
97 Shriji Electronics Umesh Joshi Jhawragmarg
98 Mahalaxmi Electronics Yogesh Wadekar Jhawragmarg
99 Bholenarth Refrigerator Jimmy Joshi Jhawragmarg
100 New Jaymatadi Santosh Mishra Jhawragmarg
55
B). Bibliography
1- http://www.samsung.com/in/aboutsamsung/index.html
2- http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html
3- http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html
4- http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission.html
5- http://www.samsung.com/in/consumer/index.html
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