BUSINESS PLAN

I. INTRODUCTORY PAGE:

A. Name and Address of Business

JIMOJABA Chocolate Company

7454 highland St. Marcelo green Village Brgy. Marcelo, Paranaque City.
Tel: 7092951 Fax: 9122655 Email: JIMOJABA@yahoo.com
Website: www.JIMOJABAChocolate.com.ph

B. Names and Addresses of Principals

Mailyn Arrogante 7454 highland St. Marcelo green Vlge. Brgy.

Marcelo,Paranaque City.

Julious Kevin Pe Benito 82 road1, Bagong Pag-asa , Quezon City.

Jasper Canlas 4-15th Avenue, Brgy. San Roque, Quezon City.

C. Nature of Business

The jimojaba company will be selling chocolates products starting with chocolate candy
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with liquor and coffee fillings.

D. Statement of Financing Needed

Contribution of each member for starting the business.

Mailyn Arrogante 200,000 Php

Julious Kevin Pe Benito - 200,000 Php

Jasper Canlas - 200,000 Php

Total of 600,000 Php as starting capital.

E. Statement if Confidentiality
The data and drawing embodied in this business plan are strictly confidential and

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supplied on the understanding that they will be held confidentially and no disclosed to
third parties without the prior consent of the authors of this document.
We accept disclosure of the above mentioned information which regarded as a
confidential that will result legal such as disclosure of this confidential rather done with
any legal actions or provisions mentioned will make the party liable for punishment or
penalty. The confidential mentioned in this document can be disclosed to permit parties
by seeking the provision mentioned. This confidential matter will disclose otherwise this
would be considered as breaches of confidence we unanimously agree to contract
above and we are aware that this contract is legally binding from the parties involved.

II. EXECUTIVE SUMMARY

JIMOJABA Corporation is composed of three members Arrogante Mailyn, Canlas

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Jasper, and Pe Benito Julious Kevin .

This company was built through our willingness and passion of each member to

create a product that the customer will surely crave for and their addiction to chocolates

will surely be satisfy not only satisfy but to set their expectations to chocolates more

and more.

Why our company choose chocolate to be our top product because There are

few foods that people feel as passionate about , a passion that goes beyond a love for

the "sweetness" of most candies or desserts, after all, few people crave caramel,

whipped cream, or bubble gum. Chocolate is, well, different. For the true chocoholic,

just thinking about chocolate can evoke a pleasurable response. You may want to grab

a bar of it ,while thinking for some liquor and espresso coffee on it...well thats the

reason why we come up with this bright ideas, combining the pleasurable feeling of

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chocolate and the heavenly taste of liquor and coffee in one packaging. Our mission is

giving every customer a sense of wonderful feeling of satisfaction in every bite of our

products.

We choose a finest ingredients from our very own country (native products). Having

espresso and liquor with cherry inside set apart our type of chocolate to other

competitive specially the liquor. Our liquor is made in our very own home country that

other foreign chocolate company cant copy or cannot have, even in our very own country

this combination of ingredients does not yet exist.

The company assures that every bite of our customer to our products will send

them to a place has no one can ever be more than a paradise more that what our

customer expected for even one glimpse to the shiny tip of the product of our

company will surely give that mouth a watery feeling.

The JIMOJABA Company work hard to discover and produce each

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product that we offer to give our customer that seductive and more confident

feeling in each moments of our customers lives to create and make that moment

more pleasurable and memorable.

The JIMOJABA Company is a pioneering company. in the line of local but

highly competitive all over the globe, the foundation place of this company is at

Paranaque on the exact date of Nov. 15, 2011 is where our corporation where

1st form. Studying every components of our very 1st product the IZUVU-MU and

rediscovering a next top offer of the market to the target market.

The JIMOJABA Company target market is the customer on the middle class

up to the presidential class. The products that we offer is surely engage those

target market to buy our products to make their lives more pleasurable and complete.
Company Logo :

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Product Label:

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Company Mission and Vision

Mission
Giving every customer a sense of wonderful feeling of satisfaction in every bite of our
products. And to develop our product in line of Customer needs.
The jimojaba is committed to building a strong patronage among its customers,
,consistently serving and delivering the highest quality chocolate products and providing
outstanding personalized service in a vibrant , unique concept.
Vision
To be the leading Brand in chocolate products, all over the country and Outside the country

III. INDUSTRY ANALYSIS

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A. Future Outlook and Trends
Everything in this world are used to change, same as how time pass by and how people set
of mind change.
As like chocolate products, from simple cacao beans, to chocolate bars and so on
Our products is apart of innovation and change, putting up a product of chocolate with
liquid inside like liquor and coffee.
As how the customer taste and preferences change, were not just going to stop here.
pursuing more experiment and innovation is our main goal for future. Adding more wide
variety of fillings and flavor. Like, from one kind of liquor to 10 kinds, from espresso
coffee to cappuccino, caramels, cafe latte, and caf mocha. Creating products that will suite
our young ones too1 like having real fruits liquid and bits.
As apart of changing packaging is apart of it, well changes it for single and bulk orders. For
single we will called it chocolate pocket. And another appealing and more safe container
for bulk orders.
Turning our brand into more vibrant, something attractive and Competitive .

We would like also to make our products reachable and available to all supermarkets and
convenient store.
B. Analysis of Competitors

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SWOT ANALYSIS OF COMPETITORS
1. GOYA- Delfi marketing Inc.,
Many Filipinos, will consider tasting Goya chocolates as one of their fondest childhood
memories. For some, their earliest memories of Goya are the cube-sized chocolates
wrapped in foil. But now, Goya has gone through a total makeover while keeping its
familiar and nostalgic taste.

Strengths:
54 years old in business. Large scale of production and well established

name into

market with variety of chocolates products to offer.

Weakness:
Theres a lot of the same products existing in market.

Opportunities:
Continues innovation for export quality products.

Threats:
they become more aggressive with advertising and promotion. Also invested in TV
commercials.

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2. CHOCOLATE BOTIQUE specialties store

Some chocolate boutique are established in some malls with variety of chocolates to
offer.

Strengths:
Established name and location. Different master piece of chocolate to offer.

Weakness:
Most chocolate boutique is located in high end location like Greenbelt. Serendra and
Rockwell. Not reachable for everybody.

Opportunities:
Can open more branches on the near future.

Threats:
Expensive rent for each boutique.

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C. Market Segmentation:
Makati City includes a population of 510,383 residents, Even though Makati City's
population is somewhat more than 500 thousand, during the day the population is
believed to be over 1,000,000 because of the numbers of individuals who go to the city to
work, play and shop, particularly in the CBD / Central Business District. This number of
population is great opportunity for our product to excel in market.

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34%

0 - 7 years old

18 and above

66%

Psychologically
Our target market will be the people who loves and cannot resist the sweet temptation of

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chocolate, especially thus people whos looking for different taste/twist. Psychologically
speaking everybody loves chocolate. Some found it addictions and use it for timely
relaxation.

Demographics

IZUVU MU Products is one of the best chocolate that offer a new taste/twist of chocolate,
that will surely satisfy the cravings of consumer and thus who is looking a gift for a perfect
for every occasions.

D. Industry and Market Forecast

Market Share
We decide to contribute Php.100.000.00 each for capital.
Sales
We are envision to earn Php.

after one year.

Profit
We are envision to earn Php.

Within one year.

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IV. Description of Ventures

A. Product(s)
1. IZUVU MU CHOCOLATE FILLED LIQUOR
Are made from premium dark chocolate(min 45%cocoa) filled with exceptional
syrups containing spirits.( alcohol content min. 30 % max.75%)
2. IZUVU MU CHOCOLATE FILLED ESPRESSO COFFEE
Are made from premium dark chocolate (min. 45% cocoa) filled with syrups
containing espresso coffee.

B. Service(s)
(CHOCOLATE EATEN FOR PLEASURE)
IZUVU MU CHOCOLATE PRODUCTS contains: cocoa powder,cocoa butter and cocoa
liquor, coffee and liquor
Cocoa powder contains several minerals including calcium, copper, magnesium,
phosphorus, potassium, sodium and zinc. All of these minerals are found in greater
quantities in cocoa powder than either cocoa butter or cocoa liquor. Cocoa solids also
contain 230 mg of caffeine and 2057 mg of theobromine per 100g, which are mostly

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absent from the other components of the cocoa bean.
Cocoa powder is rich in flavonoids, a type of polyphenolic. The amount of flavonoids
depends on the amount of processing and manufacturing the cocoa powder undergoes,
but cocoa powder can contain up to 10% its weight in flavonoids. Flavanols are one of

six compounds further classified as flavonoids. Flavanols, which are also found in fruits
and vegetables, are linked to certain health benefits linked to coronary heart disease and
stroke. Cocoa butter is one of the most stable fats known, a quality that coupled with
natural antioxidants that prevent rancidity, grants it a storage life of two to five years. The
velvety texture, pleasant fragrance and emollient properties of cocoa butter have made it
a popular ingredient in products for the skin, such as cosmetics, soaps and lotions.
Coffee -which is known for its health benefits(if taken in moderation).
liquor -Moderate alcohol consumption increases HDL cholesterol (the good type) while it
decreases thrombosis, otherwise called blood clotting, which can lead to increased risks
of heart attack or stroke. It also reduces artery spasms attributable to bringing down
stress. Modest drinking correlates strongly with a decrease in atherosclerosis or hardening
of the arteries.

C. Size of Business
As a starter , the company is considered to be small in business size, which starting to
make its name on chocolate industry. It will start in thru online business, which can be
delivered all over the Philippines.

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D. Office equipment and personnel

Office equipment include:
QUANTITY
NEEDED:

PRICE PER TOTAL

UNIT:
PRICE:

Office Table

6pcs.

3000.00

18000.00

Office Chair

6pcs.

2000.00

12000.00

Computer Set

6pcs.

20.000.00

120.000.00

15000.00

15000.00

Xerox Machine
printer and scanner

w/ 1pc.

Fax Machine

1pc.

3500.00

3500.00

Telephone

3pcs.

300.00

900.00

Internet Connection w/ 1pc.

WIFI

2999.00

2999.00

OTHERS: bond paper, 6 set

folders, envelop, pencil,
staples, clip, white
board.

500.00

3000.00

TOTAL:

175.399.00

Personnel:

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The personnel of the company will be the 5 entrepreneur itself for starter.

E. Background of Entrepreneurs
Name: Mailyn Arrogante
Address: 7454 highland St. Marcelo green Village. Brgy. Marcelo,Paranaque City.
Course: Bachelor of Science in Hotel and Restaurant Management
Company Designation: Gen .Manager
Name: Julious Kevin Pe Benito
Address: 82 road1, Bagong Pag-asa , Quezon City.
Course: Bachelor of Science in Hotel and Restaurant Management
Company Designation: Advertisement/Marketing
Name: Jasper Canlas
Address: 4-15th Avenue, Brgy. San Roque, Quezon City.
Course: Bachelor of Science in Hotel and Restaurant Management
Company Designation: Marketing/ finance
Name: Romel Victor Gudaca
Address: 4int5 Krus na ligas plaza Sts.Inez st. Diliman Q.C
Course: Bachelor of Science in Hotel and Restaurant Management
Company Designation: Production Supervisor
Name: Juanito Balcueba jr.
Address: 57j 15th avenue Murphy Cubao Q.C
Course: Bachelor of Science in Hotel and Restaurant Management
Company Designation: Production/ delivery
Name: Gerald Tabernilla
Address:134 Kalantiaw st. project 4. Quezon city
Course: Bachelor of Science in Hotel and Restaurant Management
Company Designation: Marketing/ Production

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V. PRODUCTION PLAN
A. Manufacturing Process
The product will undergo in Stages

1st Step: Preparation of Ingredients

2nd Step: Filling Preparation

3rd Step: Chocolate processing( melting, tampering, molding)

4th Step: Finalizing the product. (humidity testing, finishing touch)

5th Step: Packaging

B. Physical Plant
The property is about 45sqm. (Physical plant Pictures).Wherein all transaction is made.

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C. Machinery and Equipment

MACHINE
EQUIPMENT

AND PRICE;

SUPPLIER:

Refrigerator

55000.00

SHOPWISE

Industrial Stove

20000.00

SHOPWISE

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Humidity Monitor

1000.00

Company Information:

Candy Thermometer

1438.00

Order Status Inquiries:

888-750-CHEF

Chocolate Tampering 21960.00

Stone/ Equipment

Order Submission:
www.pastrychef.com

Chocolate
/Warmers/
Boiler

E-Mail:
customer_service@pastryc
hef.com

Melter 10400
Double

Parchment paper

75/roll

Candy maker gloves

150/5set

Chocolate molds

1798.00/pcs

Hours: Monday-Friday 9am

to 4:30pm est
Address: Pastry Chef
Central, Inc.
Boca Raton,
Florida

Spatula,
Scrapper, 5000.00
Choc.
Shaver,
Decorating Comb and
Smoother,
Ladle,
Dipping
Tool
Set,
Mixing Bowl, Craft
Brushes, Spoon, Knife,
Scissors,
Double Boiler Insert

561-999-9483
fax: 561-999-1282

760.00

Basin, Weighing Scale, 1000.00

Trays
118.581.00
TOTAL

D. Name of Suppliers Of Raw Materials

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Chocolate

Chocolate Lover Incorporated

Lungsod Quezon 1109
02 724 4964

45 P.Tuazon Blvd,

Sugar

Chocolate Lover Incorporated

Lungsod Quezon 1109
02 724 4964

45 P.Tuazon Blvd,

Butter/ CBS

Chocolate Lover Incorporated

Lungsod Quezon 1109
02 724 4964

45 P.Tuazon Blvd,

Alcohol

F. Z. Aragona Distillery, located at Barangay Wakas,

Tayabas, Quezon telephone nos. 0427106034

Cherries

SnR Taguig

Coffee

Divisoria

VI. Operational plan

A. Description of Companys Operation

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For Starters, the entrepreneurs decided to operate the business by themselves, Mailyn
Arrogante and Romel Gudaca for Product preparation, Jasper Canlas and Julious Pe
Benito for Marketing and Sales, Gerald Tabernilla and Juanito Balcueba for delivery.

B. Flow Of Orders for Goods/Services

Order transmission can be done by telephone, email or by placing order at our web site.
After acquiring the order of the customer, preparation of the product starts by obtaining
the missing info( customers order and information) and checking pricing conditions,
delivery condition, and customer credit worthiness as well as the availability of
materials.
Once the payment is settled, Delivery notification containing all related documents is
prepared and go signal in storage point to process the delivery. After accepting the
product by the customer, invoice is issued upon receiving the products. Official receipt
is issued upon receiving the payment.

FLOW CHART

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C. Technology Utilization
The company will use Internet connection for advertising and selling online. We have our
website and social networking sites.
VII. Marketing Plan

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A. Pricing:

COSTING ( CHOCOLATE FILLED LIQOUR)

Yield 35pcs
INGREDIENTS

QUANTITY

COST

PESO COST

chocolate

1kilo

300/kilo

300

Cbs

100gm

300/kilo

30

Sugar

500gm

89.5/kilo

44.75

Alcohol

200ml

150/375ml

40

Cherries

250gm

500/kilo

125

Total Recipe Cost

Cost per Yield
Mark up price 40%
VAT 12%
Profit Margin 60%
SUGGESTED RETAIL PRICE

539.75
15.42
6.168
1.85
9.25
32.69

Computation for Pricing 32.69 x 12= 392.28

Per Box: 392.50 php
Suggested retail price x No. of pcs. per box.
Content: 12 pcs/ box. Chocolate filled liquor w/ cherry

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COSTING ( CHOCOLATE FILLED COFFEE)
Yield 35pcs
Chocolate

1kilo

300/kilo

300

Cbs

100gm

300/kilo

30.00

Sugar

500gm

89.5/kilo

44.75

coffee

250gm

500/kilo

125

Total Recipe Cost

499.75

Cost per Yield

14.27

Mark up price 40%

5.70

VAT 12%
Profit margin 60%
SUGGESTED RETAIL PRICE

1.71
8.56
30.248

Computation for Pricing 30.248 x 12= 362.97

Per Box: 362.97 php (363.00)
Suggested retail price x no.of pcs per box
Content: 12 pcs/box Chocolate filled liquor w/ cherry

B. Distribution
The deliveries will be handling by Juanito Balcueba , door to door within Metro Manila
and Delivery Via Carrier if the location is outside the Manila, with corresponding
amount of order.(bulk). In minimum of 3box.

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C. Promotions
The promotional activities of our products include Product tasting(free sample),
Brochure, Advertising thru web site, tarpaulin. And Joining in bazaar..
We will distribute our flayers that are directed to the local tourist and shop where most
people visit.(local tourist industry)
Our product Logo will be prominent in every advertising and we will displayed on
bazaar and apparel that worn by our staff.
With just a minimal capital, we will be able to introduce our product brand to the public
and see how marketable they are by selling it in bazaar And joining trade fairs and
expositions.
It will also the opportunities for us to get some feedback from our target market and
consequently, find ways to improve our product
D. Product Forecast
As time passes by, Innovation on our product will be made, there will be more upcoming
chocolate products with different filling and a variety of flavor. And other chocolate
candy products that will suit in very customers wishes to have.
E. Controls
The chocolate market has been growing and steadily over the decades, and it doesnt
stop for more innovation assuming theres a lot of variety to choose from. With this mind
set, we intend our marketing program to expand and make more selling strategy that will
get every possible customers attention. We project sales to increase accordingly, as we
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continue establishing a reputation for ourselves, especially in delivering the products in
good quality and standard with our pride.
Throughout the year, we intend to undertake regular evaluation of our business and
marketing programs so as to ensure that were in line with our intended objectives.

VII. Organizational Plan

A. Form of Ownership
A partnership type of ownership wherein each of the ^members agreed to contribute
100.000 pesos for capital.

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B. Identification of Partners/principles
The Principal Share holders are:
Name: Mailyn Arrogante
Address: 7454 highland St. Marcelo green Village. Brgy. Marcelo,Paranaque City.
Passport Nos: EB0401814
Tin Nos: 231-672-897-000
Email add: mia.gpg@hotmail.ph
Name: Julious Kevin Pe Benito
Address: 82 road1, Bagong Pag-asa , Quezon City.
Email add: easy_jul@yahoo.com
Name: Jasper Canlas
Address: 4-15th Avenue, Brgy. San Roque, Quezon City.
Email add: jasper_canlas10@yahoo.com
Name: Romel Victor Gudaca
Address: 4int5 Krus na ligas plaza Sts.Inez st. Diliman Q.C
Email add: romel_rv13@yahoo.com
Name: Juanito Balcueba jr.
Address: 57j 15th avenue Murphy Cubao Q.C
Email add: iqueen_x@yahoo.com
Name: Gerald Tabernilla
Address:134 Kalantiaw st. Project 4. Quezon City
Email add: evil_08@yahoo.com

C. Authority of the Principals

The company will have the contact between the partnerships in business operations. The
content of the contract is the Regulation of the policies with in the profit shares, standard
operating procedures, salaries, and the Confidentiality of brand name.

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D. Management-Team Background
The Strength of our company is our Team, from combining our expertise in both
business management and technical areas, Our team has worked together energetically to
come up with great ideas resulting in strong chemistry between members. This strength
will bring our company in high efficiency of success.
Each one of us are entitled to attend seminars regarding business, for additional
knowledge and new ideas of creating the newly innovation and trends in the market.

E. Roles and Responsibilities of Members of Organization

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Owners of
the
Company
Office
Personnel

Marketing Production
Personnel Personnel

Advertisin
Purchasing
g
Personnel
Personnel

IIX. ASSESSMENT OF RISK

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SWOT of JIMOJABA

Strengths
Great teamwork will bring our company to its success,newly products in the Philippine
market is one of our advantage. Plus the changing trends and consumers urge to try
different products.

Weakness
Jimojava company, manufactured chocolates by manual/hand. Food manufacturing
represent a food contamination. A serious contamination can damage the companys
brand and hurt the company profits.
As we, making our product by hand. It will take longer time on the making of chocolate
candies. Low production will cost delay.

Opportunities
The internet selling will provide a strong future opportunity. Thru this its will give more
convenient to the customer without going to supermarket/shop.

Threats
A slowing economy with higher levels of inflation affecting the price of raw materials and
greater fuel cost impacting transportation cost. The company can have lower profit
margins.

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A. Evaluate Weakness Of Business

As we all know, the competition on food industry is very high, theres a lot well known
gigantic chocolate company existing in the market. Therefore, if the company wouldnt
make any innovation on their product, chances of failing to make business successful will
be high, Early bankruptcy will take place and the return of investment will be difficult to
win back.

B. New Technologies
The new technologies has greater impact on food business, it help a lot in terms of
processing the food, and packaging as well.
We used the computer for social networking in selling our products and advertising to
oblation more selling and deliveries on customers.

C. Contingency Plans
A contingency plan is not a one time commitment and not a project with an established
start and end date. Instead, a Contingency plan is on going,funded business activity
budgeted to provide resources required to:
Perform activities required to construct plan

Train and Retain Employees

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Develop and Revise policies and standards as the department changes.

Exercise strategies, procedures, and team resources requirements.

X. FINANCIAL PLAN

A. Pro forma income statement

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B. Cash flow projections

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D. Pro forma balance sheet

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E. Break even analysis

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E. Sources and applications of funds

Mailyn Arrogante 33.4 % (200,000php) = 540,000 php

Julious Kevin Pe Benito 33.4% (200,000php) = 540,000 php

Jasper Canlas 33.4% (200,000php) = 540,000 php

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XI. Appendix (contains back up materials)

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Chocolate filled liquor:

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Chocolate filled espresso:

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