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  • Geo Ref: 2012/2013" P.G (Vii) Available at

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    The documents discuss energy consumption and the refrigerator market in Sri Lanka. Sri Lanka's domestic sector accounts for 30% of the country's total energy consumption, with refrigerators being a major energy-using appliance. Singer is the leading refrigerator manufacturer and seller in Sri Lanka, controlling over 50% of the market. An analysis of Porter's Five Forces model found the refrigerator industry in Sri Lanka has high competition and potential for new market entrants.

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    The documents discuss energy consumption and the refrigerator market in Sri Lanka. Sri Lanka's domestic sector accounts for 30% of the country's total energy consumption, with refrigerators being a major energy-using appliance. Singer is the leading refrigerator manufacturer and seller in Sri Lanka, controlling over 50% of the market. An analysis of Porter's Five Forces model found the refrigerator industry in Sri Lanka has high competition and potential for new market entrants.

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    2 views2 pages

    Geo Ref: 2012/2013" P.G (Vii) Available at

    Uploaded by

    Siriwardena
    The documents discuss energy consumption and the refrigerator market in Sri Lanka. Sri Lanka's domestic sector accounts for 30% of the country's total energy consumption, with refrigerators being a major energy-using appliance. Singer is the leading refrigerator manufacturer and seller in Sri Lanka, controlling over 50% of the market. An analysis of Porter's Five Forces model found the refrigerator industry in Sri Lanka has high competition and potential for new market entrants.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    http://www.energy.gov.lk/sub_pgs/save_energy_how_refrigeration.

    html
    http://www.singerasia.com/inpages/operating_companies/sri_lanka.html
    http://iesl.ceylonhost.com/IESL_publications/Electrical%20Engineering/Energy
    %20Engineering/Energy%20Consumption%20Pattern%20In%20The%20Sri
    %20Lanka%20Urban%20Domestic%20Sector%20by%20D.D.%20Ananda%20Namal
    %20and%20K.G.%20Chamila%20Jayasekera%202002.PDF
    http://www.cbsl.gov.lk/pics_n_docs/10_pub/_docs/statistics/other/Socio_Econ_Data_2
    015_e.pdf
    https://www.singersl.com/products/index.asp?pcode=SIN%5FGEO
    %2D242D&PC=refrigerators Geo Ref
    https://www.scribd.com/doc/241562315/ANALYSIS-OF-MICHAEL-PORTER-S-FIVEFORCES-MODEL-IN-VARIOUS-INDUSTRIES

    Singer Asia Singer in Sri Lanka [Online] Available at


    http://www.singerasia.com/inpages/operating_companies/sri_lanka.html [Accessed 9th
    September 2016]
    Central Bank of Sri Lanka Sri Lanka Socio Economic Data 2015 (p.g 29) Available at
    http://www.cbsl.gov.lk/pics_n_docs/10_pub/_docs/statistics/other/Socio_Econ_Data_2015_e.pdf
    [Accessed on 9th September 2016]
    Department of Census and Statistics 2015 Household Income and Expenditure Survey
    2012/2013 p.g (vii) Available at
    http://www.statistics.gov.lk/HIES/HIES2012_13FinalReport.pdf [Accessed on 9th September
    2016]
    Thebcgmatrix.com Benefit of the BCG Matrix (2015) Available at
    http://www.thebcgmatrix.com/bcg-matrix-theory/benefits-of-the-bcg-matrix/ [Accessed on 9th
    September 2016]

    http://www.tutor2u.net/business/reference/boston-matrix-and-product-portfolios BCG
    Study.com What Are Marketing Objectives? Examples and Overviews Available at
    http://study.com/academy/lesson/what-are-marketing-objectives-examples-lesson-quiz.html
    [Accessed on 10th September 2016]

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