Merc 3115

Questionnaire guide:
Company
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How is the company structured?

How is it managed?
How has the company evolved over the past 5-10 years?
What trends are affecting the industry and how is the company anticipating them?
How does the company sell its products or services?
What are the strengths of the products/ weaknesses?
Who are the important publics (i.e. investors, customers, prospects, communities, etc.)?
How do you estimate your market?
Market size

Current Situation
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Who are your key customers and where are they (current and prospective)?
What is your target group?
What are their problems, needs and wants?
Competitive advantage
Is the market too competitive? Who are your (key) competitors?
What are their market shares?
What type of media you use to communicate your products benefit to your target?
a. Pricing? b. Distribution? c. Service?
8. How important are the promotional tools in your marketing strategy?
Perception
1. How is your company currently perceived?
2. What key factors differentiate your product/service from their competition?
Income Statement