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303 : START UPAND NEW VENTURE MANAGEMENT

(2013 Pattern) (Semester - III)
Time : 3 Hours}(Max. Marks : 50
Instructions to the candidates:
1)All questions are compulsory.
2)Ail questions carry equal marks.

Ql) a) Explain in detail the factors affecting entrepreneurial growth.

OR
b) Discuss the typology of entrepreneurs.

Q2) a) Explain the criteria for product selection.

OR
b) Discuss the market entry strategies for the following:
i) New Product
ii) Franchising

Qi) a) Elucidate the role of SMEs in Economic development.

OR
b) Elaborate the methods of project appraisal.

Q4) a) Write a detailed note on D1C.

OR
b) Explain rhe assistance provided by S1DBI.

P.T.O.

/QS) a) Case study

Mark Zuckerberg:
At 29 years of age, the Facebook co-founder has amply proven that his
social media site is no MySpace. While Facebook still struggles with the
younger demographic, their parents and grandparents are using the site
even when they arent't online for any other purpose. He regularly ranks

as one of the wealthiest and most influential people in the world and his
foresight in acquiring Instagram may help it reach those younger users.
The company aggressively stepped up its advertising in 2013, leading it
to beat earnings expectations in its last earnings report of the year. News
that it is testing video ads may have many consumers groaning, but
chances are, they'll continue to use the site even if unexpected video
launches make it a more annoying experience.

Question: Identify the entrepreneurial traits of the successful entrepreneur

Mark Zuckerberg

OR
b) Explain the causes of industrial sickness.

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