Creative Brief - Client Questionnaire

This questionnaire helps us begin to explore the many areas of your project. In
particular it helps us understand and evaluate your goals.
Goals and Requirements:
1. List sites that represent the strongest competition in your field?
2. List the sites that represent the weakest competition in your field?
3. List some web sites that you like?
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2.
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6.

What do you like:

The navigation?
The Color?
Animation?
Style?
Design?

4. List some sites you hate, and why?

5. What are the primary goals of the site?
1.
2.
3.
4.

To sell?
Inform?
Engage?
Inquire?

6. Who are the primary and secondary audiences?

1.
2.
3.
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6.
7.
8.

What are the interests of the target audience?

What would be new to the target audience in regards to your content?
What do they find appealing?
How long have they been on the net?
How often do they use a computer each day?
What is their average age?
What is their average income level?
What topic on your site do you expect to be the most popular with your
target audience?

7. Audience capabilities
1.
2.
3.
4.

Browser type (4.0, 3.0 )

Connection speed (DSL, 56k?)
Speed of computer; I.E. Pentium II, 256 Ram etc.
Multimedia Plug-ins? (Flash Version, QuickTime?)

8. What is the number one take-a-way?

1. Key message to convey content?
9. What information on the site will change?
1. How often and how extensively will this information change?
2. Will graphics change or just text? Or both?

10. Describe your companys brand?

1.
2.
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4.

Does your company have logo laws?

What is the official color scheme for your company?
What colors would you like to see used on the site?
Please provide us with past marketing material to help us understand your
brand?
5. What logo needs to be used on the site?