HOW TO IMPROVE YOUR SEO BY INCREASING CLICK- THROUGH RATE

I often receive this question quite sometimes from people; they usually ask As a marketer
which should I pay more interest to, is it the ranking of my website or Clickthrough Rate? many
marketers usually go for the formal because they believe it places them before potential
customers. This reason is logical but in real practice; the later comes atop. Improving

Clickthrough Rate has been proven by many SEO gurus to be the most important for search
engine optimization (SEO). To make things clear to you, I will like to state an instance: after
optimizing your website and it gets ranked in a search engine result page (SERP), it persuades

the user to take action. What is the probability that the search engine user will click on your link
amongst the plethora of search results? Lets now assume that you are lucky to be a step ahead
of that huddle, the search engine user eventually clicks on the page link, the question is would

the click bounce? Or would the users get to locate what they have come for and decide to
continue? Working on the Clickthrough rate will tend to help figure out all of these issues. Simply

put, CTR helps in the understudying the behavior of search engine users to detect why there are
poor conversion rates and look for ways of correcting the problems to achieve the best result in
your business campaigns.

2 POWERFUL FACTORS TO IMPROVE SEO CTR

1. META DESCRIPTION

Mt dritin are HTML ttribut tht rvid ni explanations of th contents f

wb g. Meta dritin r mmnl used n search engine result pages (SERP) to

dil rviw nit fr a given g. Perfecting your meta tag description is one of the

veritable platforms in which you can improve Clickthrough Rate. Although it has no much
weight when it comes to ranking, but for the fact that it reflects on the Search Engine Result Page
(SERP), it might affect your Clickthrough Rate. Recommended is an information meta description

which basically gives a detailed matching information with your company and the needs of your
audience. Since the Search engine works with users queries, once you have a perfect description
that matches your niche as well as your audience needs, the battle between you and your
competitors is at least half won.
2. ATTENTION GRABBING HEADLINES

There is no doubt that as the day goes by, marketers keep increasing leading to a rise of content

available on the internet. The major issue today is how to become outstanding. One of the
prominent ways of becoming outstanding and distinct in the search engine result pages (SERPS)
is to master the art of writing a thought provoking and compelling headlines. This has got
nothing to do with whether you are at the first page of the search engine result page or the last

if your headline is perceived as attention-grabbing to users its a step in the door to the success
of your business.
Let me share with you my recent experience: Few days ago I needed to know about the

benefit of vegetable oil to human body owning to the fact that I often hear people say that
anything oil is not good for the body, so I typed in the Google search engine address to find out.
You wouldnt believe that I ended up I clicking on the #5 search result first, why? Because the

headline was very much related to what I was looking for. Now, as you are reading this, I want
you to think of the last five previous searches you have conducted on any search engine. Lets
assume that in your five previous searches, you had 20 unique searches conducted. Out of these

number of searches, 15 unique results caught your attention on different occasions. Surprisingly,
these chosen results of yours, if carefully examined, might be from the first page but might not

be the #1 on the first page, it might be the third or even fifth; in fact, the 15 results might even
emerge from the second or third page.
HOW YOU CAN CREATE CONCISE AND INTRIGUE HEADLINES

Creating a concise and intriguing headlines might look simple, but I tell you that they are the
most technical aspects of your web pages in that they could make or mar your chance of

winning potential customers over to your side to take actions. Headlines are what determines
whether a user is going to blacklist forever or continue with your web page. Now, to generate
the attractive headlines you need to conduct keyword research by analyzing popular or viral

headlines that are generating constant social shares and traffic. I will recommend the following
sites for you, Yahoo Answers, Quora, Google, Reddit, and Pinterest.

S, fir u any of these recommended sites. Plug in your main kwrd (.g., making money).
Thn lik th Go buttn:
Next, nlz the bt rfrming headlines nd rft ur uing thm a tmlt. Ask
urlf th questions:
What d this popular hdlin hr in mmn?
Wht is so ttrtiv but th hdlin tht garnered lt f il hr?
Cn I writ a bttr headline?
However, here are hot headline formulas:
[ ______________ ] Uing Th 10 methods Mv
7 Quik Mv t [ ________________ ] and Inr Revenue
Hw I Ud Th 5 Mv t [ ____________ ]

Note: No mttr how rtiv you r with ur titl, lw ensure thr relevant, nturl,
nd ling to the users.
Oftn, ull notice tht n ur are h with ur headline, rh engines ntinull
imrv it rnking.

Th rn i this: Ggl rv it ur nt wbit owners nd its bot is programmed

to fllw people. In thr wrd, if ur r h with a givn page, th search engine in
turn riv th g to b uful nd thu increasingly rewards tht g.

Rmmbr tht uv gt t test to determine th right hdlin t for your web g.

Outbrin crafted an dditinl 2 4 titl r article fr a lint and ut them into
circulation, imrving their CTR b 400%.

Source: http://www.rankhiker.com/improve-seo-increasing-click-rate/