Managing a Holistic Marketing Organization For the Long Run

A. Trends in Marketing Practices

-important shifts in marketing and business practices
B. Internal Marketing
-organizing the marketing department
-relationships with other departments
-building a creative marketing organization
C. Socially Responsible Marketing
-CSR (Legal Behavior, Ethical Behavior, Social Responsibility Behavior,
Sustainability)
-Socially Responsible Business Models
-Cause-Related Marketing (Cause-Marketing Benefits and Costs, Designing a Cause
Problem)
-Social Marketing
D. Marketing Implementation and Control
- Marketing Implementation
- Marketing Control( Annual-Plan Control, Profitability Control, Efficiency
Control, Strategic Control)
E. The Future of Marketing

Happy 20th Birthday

Ill pray for you, at your 20 years old, your life will be sweeter, as sweet as this chocolate