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  • Revision of PIC Goals

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    Vijesh Mv
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    The document outlines revised performance goals for a bamboo bottle product, including attaining a 25% market share within 4 years, breaking even within a year of launch, and achieving a 15% return on investment within 3 years. It also details goals for the product to be stylish, durable, and resistant to corrosion while maintaining high quality to protect its reputation in middle to high end market segments as the first such bamboo bottle to market.

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    REVISION OF PIC

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    The document outlines revised performance goals for a bamboo bottle product, including attaining a 25% market share within 4 years, breaking even within a year of launch, and achieving a 15% return on investment within 3 years. It also details goals for the product to be stylish, durable, and resistant to corrosion while maintaining high quality to protect its reputation in middle to high end market segments as the first such bamboo bottle to market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views1 page

    Revision of PIC Goals

    Uploaded by

    Vijesh Mv
    The document outlines revised performance goals for a bamboo bottle product, including attaining a 25% market share within 4 years, breaking even within a year of launch, and achieving a 15% return on investment within 3 years. It also details goals for the product to be stylish, durable, and resistant to corrosion while maintaining high quality to protect its reputation in middle to high end market segments as the first such bamboo bottle to market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Revision of PIC goals

    Customer Acceptance Goals


    Use- Stylish, handy and durable bamboo bottle
    Satisfaction- It is resistant to corrosion and staining, and has antibacterial
    properties, odour free and perfectly suited for use as a beverage container
    SalesMarket Share- To attain a market share of 25% in 4 years
    Financial Performance Goals
    Time to break even- Expected to break even within a year from the launch of the
    product
    MarginsROI- To get a return on investment of 15% in the next 3 years
    Product Level Performance Goals
    Cost- The cost would be much lower as the costs of the raw materials used in the
    production are also low
    Time to Market- First to the market
    PerformanceQuality- High quality needs to be maintained, if not, the reputation of the product
    is at stake as it caters to the middle and high end segments
    Other
    Competitive Effect- No considerable competitive effect as this type of product is
    new to the market
    Image Change
    Morale Change

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