ZARA SURVEY QUESTION

1. Have you heard of Zara?

Yes
No
2. How did you hear about Zara? (Tick all that apply).
TV or Radio
Online Media (Facebook, online forum, etc.)
Print Media (Newspapers, magazines)
Word-of-mouth
Other
(please specify)
3. What categories of clothing would you be most likely to purchase from Zara? (Tick all
that apply).
Casual
Work/Corporate
Evening
Shoes
Accessories

4. Do you feel Zara has a strong presence in India?

Yes
No
5. Do you know where the Zara Melbourne store is located?
Yes
No
6. Have you shopped at/visited the Zara Melbourne store?
Yes
No
7. If yes, how often do you visit the store?
Less than once a week
Once a week
Once a month
Less than once a month
8. Please indicate how attractive the following features of Zara are to you.
Very
Unattractive
Unattractive
Latest Fashion
Trend
Quality
Customer Service

Neutral

Attractive

Very
Attractive

9. Pick a fashion retailer that you shop at the most.

10. How likely are you to shop at Zara in the next 3 months?
Very Unlikely
Unlikely
Neutral
Likely
Very Likely
11. Based on the chosen retailer above, please indicate how attractive the following features
are to you.
Very
Very
Unattractiv Unattractive
Neutral
Attractive
Attractive
e
Latest Fashion
Trend
Quality
Customer Service
12. Please indicate your level of agreement with the following statements.
Strongy
Disagre
Zara has low prices
Zara has a
contemporary image
Zara has a well-known
brand name

Disagree

Neutral

Agree

Strongly
Agree

Strongy
Disagre
Zara has a convenient
location
Zara has a good store
atmosphere
Zara produces high
quality products
Zara is a trendsetter

Disagree

Neutral

Agree

Strongly
Agree