Introduction

The Hyundai Motor Company is a South

Korean multinational automaker headquartered in Seoul ,
South Korea . Hyundai was founded in 1967 and it along with Kia ,
together comprise the Hyundai Motor Group , which is the world's
fourth largest automobile manufacturer based on annual vehicle
sales in 2010 . In 2008 , Hyundai (without Kia) ranked as the eighth
largest automaker . In 2012 , Hyundai sold over 3.6 million
vehicles worldwide .
Hyundai operates the world's largest integrated automobile
manufacturing facility in Ulsan , which is capable of producing
1.6 million units annually . The company employees about 75,000
persons worldwide . Hyundai vehicles are sold in 193 countries
through some 6,000 dealerships and showrooms .
Chung Ju-Yung founded the Hyundai Engineering and
Construction Company in 1947 . Hyundai Motor Company was later
established in 1967 . The company's first model , the Cortina , was
released in cooperation with Ford Motor Company in 1968 .
When Hyundai wanted to develop their own car , they
hired George Turnbull , the former Managing Director of Austin
Morris at British Leyland . He in turn hired five other top British car
engineers . They were Kenneth Barnett body design , engineers
John Simpson and Edward Chapman , John Crosthwaite ex
-BRM as chassis engineer and Peter Slater as chief development
engineer . In 1975 , the Pony , the first Korean car , was
released, with styling by Giorgio Giugiaro of ItalDesign and

power train technology provided by Japan's Mitsubishi Motors .

Exports began in the following year to Ecuador and soon
thereafter to the Benelux countries . Hyundai Motor India
Limited is currently the second largest auto exporter
from India . It is making India the global manufacturing base for
the small cars . Hyundai sells several models in India , the most
popular being the Santro Xing , i10 and the i20 . Other models
include Getz Prime, Accent, Terracan, Elantra, second
generation Verna, Tucson, Santa Fe and the Sonata
Transform .
Hyundai has two manufacturing plants in India located at
Sriperumbudur in the Indian state of Tamil Nadu.. Both plants have
a combined annual capacity of 600,000 units . In the year 2007,
Hyundai opened its R&D facility in Hyderabad , employing now
nearly 450 engineers from different parts of the country . Hyundai
Motor India Engineering (HMIE) gives technical & engineering
support in Vehicle development and CAD & CAE support to
Hyundai's main R&D center in Namyang Korea . In 2010 , Hyundai
started its design activities at Hyderabad R&D Center with the
Styling, Digital Design & Skin CAD Teams .

Objective
1.To know about Hyundai
2.To know about marketing strategy of Hyundai
3.To know the competitors
4.To know about the upcoming car of the company

Risk Factors
In the course of its business, Hyundai is exposed to a variety of
marketand other risks including the effects of demand dynamics,
commodity
prices,c u r r e n c y e x c h a n g e r a t e s , i n t e r e s t r a t e s , a s w e l
l a s r i s k a s s o c i a t e d w i t h financial issues, hazard events and
specific assets risk. Whenever possible,we use the instrument of
insurance to mitigate the risk.

Business Risks
The automotive industry is very capital intensive. Such
investmentsrequire a certain scale of operation
to generate viable returns. These scalesdepend on
demand. Although 2005-06 was year of continued growth
for theIndian economy, whether this growth momentum will
continue has to be seen.

3.5 Threats from Competitors

Maruti Udyog Limited
For the fiscal year ended December 2006, Maruti generated
revenuesof $193,517 million, an increase of 4.3% from the
previous year. The companyreported a net income of $2,805
million for fiscal 2005, down 26.6% from theprevious year.

Tata Motors Limited

In the 2006 fiscal year, Tata Motors generated revenues of
$3,542.2million (INR154,935.2 million). The company made a
net profit of $185 million(INR8,103.4 million) in the 2006 fiscal
year.