082016 CChopter7- Regression Andysis, A CONCISE GUIDE TO MARKET RESEARCH [aun | osome J owe | Chapter 7 - Regression Analysis This chapter's learning objectives How to speci a repression analysis roe Howto interprtbasie repression analysis resus, How validate rgrossion analysis Howto concuctrgression analysisin SPSS, Howto inerpretragrasionenalyis output produced by SPSS. Introduction Regression analysis is ne of be most tequenty use lols in market researc. i simplest form, egrssion analysis lows mask researchers analyze lasanshioe between one independent arr one dependent variable. a marketing appcaons, fe dependent variable is usualy he cukome we cate about (ses), while the ‘wcrnigues can. The key benef ofusingregreston analysis are hat tea +-Inaeatetndependentvanabies neve @ algnfcantrelatonship wih a dependent vale, varies can lp markstrasearchers in many leant ways, For example Make predictons. Knowing about he ofocs of rect spending two know prometonal sctvies signflcanty in rowing about ne relative srangh of eos usaf for markers because may help answer questons such as whether sales de ysl le allows uo compare the otece of variables measured ondiferentscles euch asthe efecto rice changes (eg, measures in $) andthe numberof Regrassion Regression analysis can aleo halo make pesistons, Fr exanple, tae have astatedaragression model using data on sles piss, and promosonsl ach, he resus ls could povde a precise answer io wnat would happen to sale if pices were to Increase by 8% and promasonal actives were to increase by he sal ates of pre 10%, Such pecge answers can help rarkating) managers make sound decison Fursemore, by providing various Seana, auch a eleva erases f 5%, 10%, and 5%, managers can evaluate marketing plans ang cea marketing seategis. Video ticleBid= 26am 968dedadO69516%22c369750000TdeTebeB=2KSITAGSTGET.. 12 ip dhwwrw guide-merket-research camiindex ss?opion=com_contervew:082016 ‘Attachments: E burbin-watson Table (1 48 Ko 21142011 0831 Data chapter? (Dasa Chapter 7) 58 Ko 71972013 0824 E: wheat arming survey [] 2780 Ko 2002011 15:17 ip dhwwrw guide-merket-research camiindex ss?opion=com_contervew: CChopter7- Regression Andysis, ticleBid= 26itemic=968dedadOG9516%22c369755000tdeTobeB-2KSI7 4991607... 22