Shortlist (Promo & Activation)

Cat. No

Entry No

TBEntryId

Title

Client

Product

Entrant Company

Country

ANCHOR MILK

COLENSO BBDO Auckland

NEW ZEALAND

DB EXPORT

COLENSO BBDO Auckland

NEW ZEALAND

A01 (Fast Moving Consumer Goods)

A01/002

00104

405784

A01/003

00103

407020

ANCHOR X-RAY CASTS FONTERRA BRANDS NEW

ZEALAND, ANCHOR
BREWTROLEUM
DB BREWERIES

A01/005

00004

405213

NAMELESS PAINTS

KOKUYO

CAMPUS

DENTSU INC. Tokyo

JAPAN

A01/010

00021

406973

MR.SNIFF

LOTTE CO.

ACUO

DENTSU INC. Tokyo

JAPAN

A01/015

00369

412266

#NOTCOMINGSOON

LOUIS XIII

COGNAC / SPIRIT

FRED & FARID SHANGHAI

CHINA

A01/017

00303

407264

HUNGERITHM

MARS CHOCOLATE
AUSTRALIA

SNICKERS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

THAI SAMSUNG
ELECTRONICS / THAI
TANIZAWA SEISAKUSHO

TOUCHABLE INK

J. WALTER THOMPSON BANGKOK

THAILAND

+ MET PROJECT (POT /

LAMP)

J. WALTER THOMPSON JAPAN

Tokyo

JAPAN

JAGUAR F-TYPE

Y&R NZ Auckland

NEW ZEALAND

INTELLIGENT PARKING
ASSIST
LANDCRUISER

TBWA\HAKUHODO Tokyo

JAPAN

SAATCHI & SAATCHI Sydney

AUSTRALIA

AMAROK

REVOLVER/WILL O'ROURKE Sydney AUSTRALIA

WHOPPER

COLENSO BBDO Auckland

NEW ZEALAND

EMIRATES AIRLINE

Y&R VIETNAM Ho Chi Minh City

VIETNAM

KFC

OGILVY & MATHER GROUP HONG

KONG
BBDO GUERRERO Makati City

HONG KONG

A02 (Durable Consumer Goods)

A02/004

00247

412573

TOUCHABLE INK

A02/006

00091

407144

+ MET PROJECT

A03 (Cars & Automotive Products & Services)

A03/003

00063

409108

A03/005

00184

412354

A03/011

00156

411085

A03/017

00413

414871

ACTUAL REALITY

JAGUAR LAND ROVER

NEW ZEALAND
INTELLIGENT PARKING NISSAN MOTOR CO.
CHAIR
LANDCRUISER
TOYOTA MOTOR
EMERGENCY
CORPORATION AUSTRALIA
THE NAKED UTE
VOLKSWAGEN

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)

A04/001

00105

405777

A04/005

00002

404968

A04/010

00243

A04/019

00300

A05 (Media & Publications)

1 of 1

406639

BACKYARD BURGER
KING
THE EMIRATES "TAKE
OVER" LUGGAGE
FINGER LICKING GOOD

BURGER KING NEW

ZEALAND
EMIRATES GROUP
HEADQUARTERS
BIRDLAND (HONG KONG)

413008

PHOTOFAILS

THE PHILIPPINE
PHILIPPINE TOURISM
DEPARTMENT OF TOURISM

THE PHILIPPINES

Shortlist (Promo & Activation)

A05/002

00212

411583

FARGO WOOLLENS

A05/003

00204

413053

HEALING EXAM

A05/006

00213

412022

URXXL

SKY TELEVISION NEW

ZEALAND
EBS

NEON

SKY TELEVISION NEW

ZEALAND

SOHO CHANNEL

EBS

DDB GROUP NEW ZEALAND

Auckland
CHEIL WORLDWIDE Seoul

NEW ZEALAND

DDB GROUP NEW ZEALAND

Auckland

NEW ZEALAND

SOUTH KOREA

A06 (Financial Products & Services, Commercial Public Services, Business Products & Services)
A06/003

00394

414957

GAYNZ

ANZ BANK AUSTRALIA

FINANCIAL

REVOLVER/WILL O'ROURKE Sydney AUSTRALIA

OUTLET FURNITURE
WHOLESALER/NPO
SKINCARE

OGILVY & MATHER JAPAN Tokyo

JAPAN

FORSMAN & BODENFORS

Gothenburg
LEO BURNETT INDIA Mumbai

SWEDEN

SOBA (BUCKWHEAT
NOODLE) PROMOTION
ANIMAL RIGHTS (PETA
ASIA)
PEOPLE FOR THE ETHICAL PETA ASIA
TREATMENT OF ANIMALS
CANCER COUNCIL
THE UGLY XMAS RASHIE
QUEENSLAND
INDIAN RED CROSS
BLOOD BANKING
SOCIETY
HEADSPACE
REWORD

J. WALTER THOMPSON JAPAN

Tokyo
MULLENLOWE SINGAPORE

JAPAN

OGILVY & MATHER Bangkok

THAILAND

RUMBLE CREATIVE & MEDIA

Brisbane
J. WALTER THOMPSON INDIA
Bangalore
LEO BURNETT MELBOURNE

AUSTRALIA

GREEN RIBBON PROJECT

COMMITTEE
DOOR STEP SCHOOL

ORGAN TRANSPLANT

DENTSU INC. Tokyo

JAPAN

DOOR STEP SCHOOL

FCBULKA ADVERTISING Mumbai

INDIA

MEGAMAX / MOYAI

OUTLET FURNITURE
WHOLESALER/NPO
NPO

OGILVY & MATHER JAPAN Tokyo

JAPAN

OGILVY & MATHER JAPAN Tokyo

JAPAN

A07 (Corporate Image & Sponsorship)

A07/001

00034

404070

A07/008

00411

414908

A07/010

00325

410963

HOMELESS BED
MEGAMAX / MOYAI
COLLECTION
MARRIAGE MARKET
SK-II
TAKEOVER
REUNITING MEMORIES OLX
FROM 1947

OLX

INDIA

A08 (Charities, Public Health & Safety, Public Awareness Messages)

A08/007

00092

405897

SOBA ALLERGY
TATTOO CHECKER
HUNTSMAN CONDOMS
PETA PRANKS
BEHIND THE LEATHER

A08/010

00078

407693

A08/016

00018

406101

A08/019

00182

411076

A08/026

00397

413693

THE UGLY XMAS

RASHIE
BLOOD BANKING

A08/030

00372

407074

REWORD

A08/038

00252

413530

SECOND LIFE TOYS

A08/041

00297

414636

THE WORLD'S 1ST

STREETS NAMED

DAITAN HOLDINGS CO.

(FUJI SOBA), 230 SOBA
PETA ASIA

SINGAPORE

INDIA
AUSTRALIA

B01 (Guerrilla Marketing & Stunts)

B01/002

00037

404071

B01/003

00036

404089

B01/008

00079

407694

B01/009

00064

408364

1 of 1

HOMELESS BED
COLLECTION
THE REFUGEE
COLLECTION
HUNTSMAN CONDOMS
PETA PRANKS
MCWHOPPER

REFUGEES
INTERNATIONAL JAPAN
PETA ASIA
BURGER KING

ANIMAL RIGHTS (PETA

MULLENLOWE SINGAPORE
ASIA)
FAST FOOD RESTAURANT Y&R NZ Auckland

SINGAPORE
NEW ZEALAND

Shortlist (Promo & Activation)

B02 (Live Shows / Concerts / Festivals)
B02/006

00279

413122

TOYOTA BARISTA

TOYOTA MOTOR
CORPORATION

TOYOTA HYBRID

ASATSU-DK Tokyo

JAPAN

PIANO OF UNIFICATION MINISTRY OF UNIFICATION MINISTRY OF

UNIFICATION
ACTUAL REALITY
JAGUAR LAND ROVER
JAGUAR F-TYPE
NEW ZEALAND
DIRTY WATERCOLOR ABS CBN FOUNDATION
ABS CBN FOUNDATION

CHEIL WORLDWIDE Seoul

SOUTH KOREA

Y&R NZ Auckland

NEW ZEALAND

ANCHOR BLACK

B03 (Use of Exhibitions / Installations)

B03/003

00141

409312

B03/005

00065

409109

B03/008

00135

409787

TBWA\SANTIAGO MANGADA PUNO THE PHILIPPINES

Makati City

B04 (Use of Ambient Media: Small Scale)

B04/002

00107

407030

B04/007

00098

407904

B04/008

00185

412355

B04/016

00346

413235

FONTERRA BRANDS NEW

ZEALAND, ANCHOR
FORWARD THE CURE UHMPANG HOSPITAL
FOUNDATION
INTELLIGENT PARKING NISSAN MOTOR CO.
CHAIR
#BETHEIREYES
SAMSUNG

ANCHOR MILK

COLENSO BBDO Auckland

NEW ZEALAND

UHMPANG HOSPITAL
FOUNDATION
INTELLIGENT PARKING
ASSIST
CSR

THE LEO BURNETT GROUP

THAILAND Bangkok
TBWA\HAKUHODO Tokyo

THAILAND

CHEIL HONG KONG

HONG KONG

CLOTHING

FRED & FARID SHANGHAI

CHINA

JAPAN

B05 (Use of Ambient Media: Large Scale)

B05/008

00289

412969

WINTER SWITCH

THE NORTH FACE

B05/009

00121

405545

OPEN ROAD PROJECT TOYOTA

TOYOTA I-ROAD

DENTSU INC. Tokyo

JAPAN

B05/011

00386

412153

DIPPER CONDOMS

TATA MOTORS

CONDOMS

REDIFFUSION Y&R Mumbai

INDIA

B05/012

00298

409589

SRI PADA - MERIT BIN

B05/017

00321

410077

BREAKER BENCHES

RATNAPURA PRADESHIYA
SABAWA
NESTL PHILIPPINES

RATNAPURA PRADESHIYA LEO BURNETT SOLUTIONS Colombo SRI LANKA

SABAWA
KITKAT
J. WALTER THOMPSON
THE PHILIPPINES
PHILIPPINES

B06 (Use of Customer in-Store Experience)

B06/003

00019

405394

B06/008

00409

410459

BEHIND THE LEATHER PEOPLE FOR THE ETHICAL PETA ASIA

TREATMENT OF ANIMALS
DELICIOUS
EAST JAPAN RAILWAY
PACKED MEAL
SUPPLEMENT
COMPANY + YOKOHAMA
PRESCLIPTION

B07 (Use of Competitions & Promotional Games)

1 of 1

OGILVY & MATHER Bangkok

THAILAND

BEACON/LEO BURNETT Tokyo

JAPAN

Shortlist (Promo & Activation)

B07/006

00304

411433

THE LAZIEST
COMPETITION EVER

CARLTON UNITED
BREWERIES

DADS
#SHARETHELOAD
SILENT SHOUT

LAZY YAK PALE ALE

CLEMENGER BBDO MELBOURNE

AUSTRALIA

PROCTER & GAMBLE INDIA ARIEL MATIC

BBDO INDIA Mumbai

INDIA

NIIGATA NIPPO CO.

NIIGATA NIPPO

HAKUHODO INC. Tokyo

JAPAN

B08 (Use of Broadcast)

B08/007

00333

414362

B08/008

00163

410074

C01 (Use of Digital Platforms)

C01/005

00373

407075

REWORD

HEADSPACE

REWORD

LEO BURNETT MELBOURNE

AUSTRALIA

C01/009

00327

413217

MEMORIES FOR LIFE

HDFC LIFE

FINANCIAL SERVICES LIFE INSURANCE

LEO BURNETT INDIA Mumbai

INDIA

LMG INSURANCE

ROAD SAFETY
AWARENESS CAMPAIGN
BLOOD BANKING

BBDO BANGKOK

THAILAND
INDIA

SAMSUNG TAB S2

J. WALTER THOMPSON INDIA

Bangalore
LEO BURNETT SYDNEY

SNICKERS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

GIGA SELFIE

TBWA\HAKUHODO Tokyo

JAPAN

C02 (Use of Mobile)

C02/001

00126

408647

C02/015

00400

413746

SAFE&SOUND MUSIC
PLAYER
BLOOD BANKING

C02/020

00072

405904

CELEBRITY TANTRUM

C02/021

00305

413546

HUNGERITHM

C02/023

00388

412463

GIGA SELFIE

MARS CHOCOLATE
AUSTRALIA
TOURISM AUSTRALIA

C02/024

00014

404789

HEALTHY WIFI

CHINA TELECOM

HEALTHY WIFI

MULLENLOWE CHINA Shanghai

CHINA

INDIAN RED CROSS

SOCIETY
SAMSUNG AUSTRALIA

AUSTRALIA

C03 (Use of Social Platforms)

C03/001

00071

407954

YOU'RE ACCEPTED

MINUS 18

LBGT YOUTH SUPPORT

GPY&R Melbourne

AUSTRALIA

C03/002

00059

407918

BOREDCAST

DUNLOPILLO

00306

407244

HEARTS ALIGNED

GEOMETRY GLOBAL KUALA

LUMPUR Kuala Lumpur
CLEMENGER BBDO MELBOURNE

MALAYSIA

C03/009

DUNLOPILLO (MALAYSIA)
SDN. BHD.
PEDIGREE PETCARE

C03/013

00412

414909

SK-II

SKINCARE

00341

405797

TOSHIBA

LAPTOP

FORSMAN & BODENFORS

Gothenburg
CLEMENGER BBDO SYDNEY

SWEDEN

C03/018

MARRIAGE MARKET
TAKEOVER
MADE IN 17 HOURS

HUNGERITHM

MARS CHOCOLATE
AUSTRALIA

SNICKERS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

PEDIGREE

AUSTRALIA

AUSTRALIA

C04 (Response / Real-time Activity)

C04/003

1 of 1

00307

407265

Shortlist (Promo & Activation)

C05 (Co-Creation & User Generated Content)
C05/003

00066

408365

MCWHOPPER

C05/008

00123

407327

C05/010

00374

C05/013
C05/018

BURGER KING

FAST FOOD RESTAURANT Y&R NZ Auckland

NEW ZEALAND

OPEN ROAD PROJECT TOYOTA

TOYOTA I-ROAD

DENTSU INC. Tokyo

JAPAN

407076

REWORD

HEADSPACE

REWORD

LEO BURNETT MELBOURNE

AUSTRALIA

00308

411434

CLEMENGER BBDO MELBOURNE

AUSTRALIA

413887

CARLTON UNITED
BREWERIES
GREEN RIBBON PROJECT
COMMITTEE

LAZY YAK PALE ALE

00253

THE LAZIEST
COMPETITION EVER
SECOND LIFE TOYS

ORGAN TRANSPLANT

DENTSU INC. Tokyo

JAPAN

INTELLIGENT PARKING
ASSIST
SAMSUNG BRAINBAND

TBWA\HAKUHODO Tokyo

JAPAN

LEO BURNETT SYDNEY

AUSTRALIA

SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul

C06 (Use of New Technology)

C06/004

00186

412356

C06/005

00073

405694

INTELLIGENT PARKING NISSAN MOTOR CO.

CHAIR
BRAINBAND
SAMSUNG AUSTRALIA

C06/010

00206

413077

#BEFEARLESS

SAMSUNG ELECTRONICS

C06/015

00157

411086

LANDCRUISER
EMERGENCY

TOYOTA MOTOR
LANDCRUISER
CORPORATION AUSTRALIA

SAATCHI & SAATCHI Sydney

AUSTRALIA

SOUTH KOREA

D01 (Launch / Re-launch)

D01/001

00109

407021

BREWTROLEUM

DB BREWERIES

DB EXPORT

COLENSO BBDO Auckland

NEW ZEALAND

D01/007

00370

412267

#NOTCOMINGSOON

LOUIS XIII

COGNAC / SPIRIT

FRED & FARID SHANGHAI

CHINA

D01/008

00097

407145

+ MET PROJECT

TANIZAWA SEISAKUSHO

+ MET PROJECT (POT /

LAMP)

J. WALTER THOMPSON JAPAN

Tokyo

JAPAN

MAGICAL SOAP
DISPENSER
DADS
#SHARETHELOAD

KAO

KAO CORPORATE
BRANDING
PROCTER & GAMBLE INDIA ARIEL MATIC

DENTSU INC. Tokyo

JAPAN

BBDO INDIA Mumbai

INDIA

MEGAMAX / MOYAI

OGILVY & MATHER JAPAN Tokyo

JAPAN

DB BREWERIES

OUTLET FURNITURE
WHOLESALER/NPO
DB EXPORT

COLENSO BBDO Auckland

NEW ZEALAND

BURGER KING

FAST FOOD RESTAURANT Y&R NZ Auckland

D02 (Sponsorship & Partnerships)

D02/001

00013

404458

D02/005

00334

414363

E01 (Integrated Campaign led by Promo & Activation)

E01/001

00039

404592

E01/003

00110

407022

HOMELESS BED
COLLECTION
BREWTROLEUM

E01/005

00067

408366

MCWHOPPER

1 of 1

NEW ZEALAND

Shortlist (Promo & Activation)

Total Entries:

1 of 1

84

Agency

COLENSO BBDO Auckland

COLENSO BBDO Auckland
DENTSU INC. Tokyo
DENTSU INC. Tokyo
FRED & FARID SHANGHAI
CLEMENGER BBDO
MELBOURNE

J. WALTER THOMPSON
BANGKOK
J. WALTER THOMPSON JAPAN
Tokyo

Y&R NZ Auckland
TBWA\HAKUHODO Tokyo
SAATCHI & SAATCHI Sydney
DDB Sydney

COLENSO BBDO Auckland

Y&R VIETNAM Ho Chi Minh City
OGILVY & MATHER GROUP
HONG KONG
BBDO GUERRERO Makati City

1 of 1

DDB GROUP NEW ZEALAND

Auckland
CHEIL WORLDWIDE Seoul
DDB GROUP NEW ZEALAND
Auckland

TBWA MELBOURNE

OGILVY & MATHER JAPAN

Tokyo
FORSMAN & BODENFORS
Gothenburg
LEO BURNETT INDIA Mumbai

J. WALTER THOMPSON JAPAN

Tokyo
MULLENLOWE SINGAPORE
OGILVY & MATHER Bangkok
RUMBLE CREATIVE & MEDIA
Brisbane
J. WALTER THOMPSON INDIA
Bangalore
LEO BURNETT MELBOURNE
DENTSU INC. Tokyo
FCBULKA ADVERTISING
Mumbai

OGILVY & MATHER JAPAN

Tokyo
OGILVY & MATHER JAPAN
Tokyo
MULLENLOWE SINGAPORE
Y&R NZ Auckland

1 of 1

ASATSU-DK Tokyo / 1-10

DESIGN Kyoto

CHEIL WORLDWIDE Seoul

Y&R NZ Auckland
TBWA\SANTIAGO MANGADA
PUNO Makati City

COLENSO BBDO Auckland

LEO BURNETT Bangkok
TBWA\HAKUHODO Tokyo
CHEIL HONG KONG

FRED & FARID SHANGHAI

DENTSU INC. Tokyo
REDIFFUSION Y&R Mumbai
LEO BURNETT SOLUTIONS
Colombo
J. WALTER THOMPSON
PHILIPPINES

OGILVY & MATHER Bangkok

BEACON/LEO BURNETT Tokyo

1 of 1

CLEMENGER BBDO
MELBOURNE

BBDO INDIA Mumbai

HAKUHODO INC. Tokyo

LEO BURNETT MELBOURNE

LEO BURNETT INDIA Mumbai

BBDO BANGKOK
J. WALTER THOMPSON INDIA
Bangalore
LEO BURNETT SYDNEY
CLEMENGER BBDO
MELBOURNE
TBWA\HAKUHODO Tokyo
MULLENLOWE CHINA Shanghai

GPY&R Melbourne
GEOMETRY GLOBAL KUALA
LUMPUR Kuala Lumpur
CLEMENGER BBDO
MELBOURNE
FORSMAN & BODENFORS
Gothenburg
CLEMENGER BBDO SYDNEY

CLEMENGER BBDO
MELBOURNE

1 of 1

Y&R NZ Auckland
DENTSU INC. Tokyo
LEO BURNETT MELBOURNE
CLEMENGER BBDO
MELBOURNE
DENTSU INC. Tokyo

TBWA\HAKUHODO Tokyo
LEO BURNETT SYDNEY
CHEIL WORLDWIDE Seoul /
CHEIL GERMANY Schwalbach /
SAATCHI & SAATCHI Sydney

COLENSO BBDO Auckland

FRED & FARID SHANGHAI
J. WALTER THOMPSON JAPAN
Tokyo

DENTSU INC. Tokyo

BBDO INDIA Mumbai

OGILVY & MATHER JAPAN

Tokyo
COLENSO BBDO Auckland
Y&R NZ Auckland

1 of 1

1 of 1