Ben & Benny ice cream

Name:

Age:

1. Do you like Ice Cream?

o Yes
o No
2. What form of ice cream do you like?
o Kulfi
o Candy
o Cone
o Slice
o Scoop
o Family pack
o Tub
3. Where do you usually purchase ice cream from?
o Convenience shop
o Ice cream parlour
o Super Market
o Mall
o Mobile carts
4. Which of the following brands do you associate quality ice cream with?
o Naturals
o Mother dairy
o Baskin Robbins
o Cream Bell
o If Other Brands, please specify
5. How often do you enjoy ice-cream in a month anywhere and anytime?
o Once a month
o 1-3
o 4-6
o 7-9
o Above 10
6. Who do you usually go with when you enjoy ice-cream in the ice-cream shop?
o Family
o Friends
o Lover
o Alone
o Others

7. How much would you usually spend on ice-cream shop for single purchase per head?
o Below AED 10
o AED10 - AED30
o AED30 - AED70
o AED71 - AED100
o Above AED100
8. What are the top 3 factors you consider for choosing an ice-cream brand?
o Price
o Service quality
o Reputation
o Experience
o Cleanliness
o Product variety
o Value
o Health concern
o Product ingredients
o Shop location
o Others
9. Which natural or conventional flavour do you prefer in your brand?
o Mango
o Chocolate
o Vanilla
o If other, please specify

10. .Please ranks the following flavours available in your brand accordingly to your preference.
(1 being least preferred and 5 being most preferred)
o Vanilla
o Chocolate
o Apple
o Mango

o Strawberry
o Mixed fruit