UNIVERSITY OF PERPETUAL HELP SYSTEM DALTA

ALABANG,ZAPOTE ROAD LAS PINAS

BUSINESSPLAN
In
ENTREPRENEURSHIP and BUSINESS PLANNING

By:
Kristian Canimo
Calvin Edan
Freemark Salvacion
Submitted to:
Ms. Sunshine Salvador

I. Cover Sheet
A. Executive Summary
The Taco Brothers food truck described in this business plan is a start-up venture owned
by Freemark Salvacion, Kristian Canimo and Calvin Edan, students of University of Perpetual
Help System DALTA-Las Pinas campus with a degree of Bachelor of Science in Hotel and
Restaurant Management. As an aspiring businessmen, the owners built a moving food cart or
food truck around Metro Manila not only to earn money but to share the taste of Mexican finger
food to all customers.
By focusing on high quality food service, creative promotion strategies and continuous
development of our food, Taco Brothers food truck will be ensure that our sales will be bigger
and the presence of our business will be known by many people who also wants to try and taste
our food.
The location of our food truck is highly desirable as it will be having its stop over with in
famous cities like Manila, Las Pinas, Quezon City and Makati. Metro Manila will be its base
location to ensure it`s popularity. These places are the target places of our food truck because
we the owners believe that within thin cities we will find our success in the line of food
business. Within this cities the average workers is more than 50% and the food explorer is
within 30%-35%. This factor strengthens our location strategy as customers will have more
interest in buying food after theyre work. Our target market includes female and male workers
and students.

As we have researched for our competitors we have known that we will be competing
with more than 20 food truck businesses in 20 km radius of our location .These businesses
focus on different target markets, pricing structure, and marketing approaches. With our
consistent,

high quality services and moderate pricing, Taco Brothers have the edge in attracting consumers
by giving a full high quality product and services to our customers.
Food truck business is currently a trend in our industry .This industry sustains its
durability and growth by offering different varieties of food and different culture that can be
experienced by the customers. Additionally food truck business are gathering more popularity
due to their affordable and tasty food offerings.

B. Statement of the Purpose

Taco Brothers food truck will be established to provide high quality food and service.
We will share the taste of Mexican food through a mobile with an affordable price here Metro
Manila. Ordinary students and workers won`t need any more to travel just to experience the
taste of Mexico.
Taco Brothers food truck`s menu will be inspired from Mexican Finger Foods. Every
product will be served with fresh ingredients to meet the satisfaction of every customer.

Our product`s prices will be on a affordable value to ensure an edge in attracting

customers. Although our prices is affordable, our product`s quality is still the priority of our
business.

C. Name and Legal Structure

Taco Brothers` name is all approved by the owner of the establishment because all of
them share the love of eating tacos and they treat each other like real brothers. And that is how
Taco Brothers food truck was made.

II. Description of the Business

Taco Brothers is a food truck which will give and provide quality food and service. We
focus on Mexican Finger Food products.

Our food truck will be rotating all around Metro Manila each day. On Saturdays and
Sundays, our food truck will be stationed at Manila Glorietta 3 Park fronting Shang ri la Hotel.
Our menu will be inspired with different Mexican Finger Food having tacos it`s
specialties. The food truck will be painted and designed with our logo and business name on it
to increase customer attraction. It will also have a proper way of disposal of its wastes.

Taco Brothers will be a perfect way to experience the taste of savoring Mexican foods.
It will be a good way to try a new flavor for your appetite.
Our product`s prices will be on affordable value to ensure an edge in attracting
customers. Although our prices is affordable, our product`s quality is still the priority of our
business.
Taco Brothers is aimed to meet the satisfaction and expectations of every customer and
bring them a different type of taste to their pallet.
A. Management Philosophy: Mission, Vision, Goals and Strategies
Our Vision
Taco Brothers` vision is to be recognized and respected as the most successful
partnership business in the Philippines. To satisfy appetites while sharing the Mexican taste to
our Philippine culture.
Our Mission

To always choose the best ingredients for all the meals we serve. Our food will always
be cooked fresh on the same day it was served. We commit to create the finest quality food on
wheels for the food service. To maintain the quality of our products, meet and exceed the
expectations and needs of our customer, allowing us to prosper as a business. Provide a

reasonable income return and to give good experience to our customer and employees in the
food industry.
Our Goals
We intended to share the taste of Mexico to Philippine community. Continually improve
our customer service while earning a reasonable income in return and to be recognized as one
of the most successful food truck in the industry. To earn the loyalty of customers and to expand
our business through partnership. And of course, to satisfy appetites.
Strategies
Our promotions will of course involve with social media. We will encourage customers
to familiarize themselves with our online presence. We think that building of connections with
our customers through social media will greatly help our business. We will post pictures and
updates about our food truck. Another one is through coupling a discount. This is a known
strategy that effectively attracts customers, especially Filipinos. Specialties, this strategy is a
good way for the customer to remember your establishment. Taco Brothers will produce its
specialty product which is taco which will be recognized by all of our customer. Occasionally,

we will give a samples of one our products to attract more customers. It will also reduce the
hesitancy of the customers to our food truck. Taco Brothers food truck will be also decorated
will colors that is attractive to one`s eye. Giving brochures, our main focus in marketing is to
increase customer awareness to our business. We will ensure that these strategies states what we
truly are. We will keep our standards high and execute the concept so that word of mouth will
be one of our best marketing tactic.

Type of Organization
General Partnership
Is a business entity that is made up of two or more entities to carry on a trade or
business. Each partner contributes money, property, labor, or special skills and each partner
shares in the profits and losses from the business.
B. Management Qualifications, Duties and Responsibilities.
Qualifications for all of staffs:
Competent and competitive
With experience in Food industry
Demonstrated aptitude or competence for assigned responsibilities
Physically and Mentally Healthy

Mobile Food Manager

Qualifications for Mobile Food Manager:
tertiary qualification preferred
previous experience in food and beverage management
in-depth working knowledge of food preparation and presentation

experience in staff management and development

knowledge of basic accounting principles and practices
experience in analyzing financial data
knowledge of planning and forecasting
track record of managing inventory and cost control
track record of managing inventory and cost control
knowledge of administrative procedures
able to use relevant computer applications
excellent interpersonal skills

Duties and Responsibilities:

Overseas the day-to-day operations at food truck and commercial kitchen
Plan for and purchase food for daily operations
Maintain required records including food production, income/expense, meal counts and

personnel records
Ensure food truck staff members follow proper sanitation procedures
Preside over food truck employees, including cooks, food preparers, cashiers, and other
employees

Ensure safety standards are maintained while food is being cooked

Prepare and serve the food
Plan menus
Respond to customer preferences and complaints
Set prices for each product on menu
Plan and budget for future meals
Maintain equipment including refrigerator, stove, prep table and cookware
Ensure customer dining experience is satisfactory

Expedite food
Hire, recruit, and train employees
Deliver orders to appropriate customers
Direct the cleaning of the truck and commercial kitchen
Maintain employee records, prepare payroll, and complete paperwork to comply

with laws and regulations

Keep records of supplies and purchases

Food Truck Cooks

Duties and Responsibilities:

Refer to list of needed ingredients on a day-to-day basis and check inventory

Acquire ingredients not available in storage prior to the start of the day

Inform kitchen staff of their schedules and delegate appropriate duties

Prepare ingredients
cook dishes according to set recipes

Monitor food budgets and make sure that all supplies are bought within the set budget

Make arrangements to store food items in a safe and orderly manner

Rotate frozen food items as standardized in the kitchen rule book

Maintain kitchen order by ensuring cleanliness of tables, counters and work areas

Oversee cleanliness and maintenance of kitchen equipment and utensils

Operate kitchen equipment such as ovens and grills for cooking purposes

Set prepared dishes so that they look pleasing

Food Truck Cashier

Duties and Responsibilities

Scan items and ensure pricing is correct.

Greet customers and ask if they want paper or plastic

Take customers' orders.

Deliver hot or cold food to customers.

Take coupons and scan correctly.

Dispense correct change.

Take money in the form of cash, credit card, or check.

Issue receipts, refunds, and credits.

Count money in cash drawers at the beginning of shifts to ensure that amounts are correct
and that there is adequate change.

Change receipt paper as needed.

Resolve amount discrepancies.

Bag items carefully.

Clean up checkout area with damp cloth and disinfectant.

Establish or identify prices of goods, services or admission, and tabulate bills using
calculators, cash registers, or optical price scanners.

Process returns and check to see if items are damaged.

Answer customers' questions and get a manager if answer doesn't solve the issue.

Cash checks and provide change.

Return unwanted items to shelves.

Driver

Duties and Responsibilities:

Keep food truck clean and sanitary inside and out at all times

Make appropriate and timely decisions

Check oil, cooling fluids and tires on a regular schedule

Report any repair needs or issues concerning the truck

Create a climate conducive to harmonious work

DRIVE

III. Description of the Concept and Menu

A. Concept
The Taco Brothers Concept is very different from other existing food industries here
in the Philippines. It focus on Mexican finger food. Aside from being the first to serve
international variation of food, the Taco Brothers food truck serves it generously and
cheap. The Taco Brothers has the only food truck who has very advance and updated
style of giving joy to customers.

B. Menu
The Taco Brothers Menus was inspired from different Mexican finger foods and
famous food variation with the influence of Mexicans.
Cravers
Double Decker Taco and Meximelt
Chees Quesadilla and Beef Burrito
Crunchy Beef Taco and Soft Meaty Taco
Shareables

Nachos Supreme

Nachos Bell Grande

Burrito Combo

lb. Beef Burrito

Beef Burrito Supreme
Grilled Stuft Burrito
Cheesy Beefy Melt

Desserts

Churros w/ nutella dip

Chocodilla

Drinks

Soda in Can
Bottled water

IV. Market Analysis and Strategy

A. Description of Target Market

The Taco Brothers focuses on the types of our customers, they are the people who
love to explore different kind of taste and enthusiastic classification of food. We also
focuses on local explorers, customers who posses passion and love for other variation of
food. The Taco brothers will also focus on high market places such as the top cities here
in the Philippines to show other locals what other international food offer.
We have decide to offer Consistency on our menu. In looking at our Market
Analysis, we have the defined the following target market.
Office Workers:

Being tired all day working at the office with all the stress that they encounter. He /
She needs to go out somewhere and spend the money they earn they are the people who
will be willing to spend some of their earnings to try and experience some different kind
of food.
Food Explorers:
Having the lifetime of exploring food that they dont usually encounter, this people
will really spend money whatever it may take just to satisfy their crave for different
variation of food.
Family:
This is the perfect food for some family who loves to buy food in their trip, some
of the family member want to try different kind of taste and with the influence of one
family member the all family will also buy the same.
Tourist:
Food Truck attracts many people like tourist who wants to explore the food in the
said country. The taco brothers will be their target in a manner of very cheap and tasty
food that they will see in the Philippines.
Students:
Perfect for the young ones who want to explore and experience Dexican taste in
their pallet.

B. Demographics, Psychographics, Lifestyle

Gender : Male and Female

Workers and Students
Age group: Individuals between the ages 17 45
Education and job types : College students , Employees who are working around Metro,
Manila
Marital Status: Single or Married

C. Marketing Promotions
We will create a very appealing and attracting ways on serving customers and
different style of quality and standard service. Flyers and brochures will be distributed to

masses for them to recognize Taco Brothers. A happy and customer friendly food truck
we will be the talk all over the cities that we will be having our stop to sell quality
service and food. All of our menus will be very affordable for the customers, our menu
and food will come in different kind of low price but we are not competing to sell very
cheap food to other competitors but we are competing in the manner of serving food that
will make customers happy. See appendices.

Sample Menu of Taco Brothers

V. Competitive Analysis
Number of Competitors
Direct Competitors

Shawarma Bros who sells roasted beef and chicken in wraps

Chef Broosy which is a Japanese-Filipino fusion food truck
G.R.EAT Burger sells burgers
Amazing Cones serves pizza in a form of cone
Truck Bun sells various types of sandwich
Schmidt`s Gourmet Hotdogs
I Have 2 Eggs is a breakfast type of food truck
The Cheese Steak Shop sells cheese-infused food
Hungry Rover

The Barista Box offers coffee

Soul Food Truck sells South American food
Sugartrails serves pastry products
Mio Gelati serves dessert food

Indirect Competitors

Jollibee
Mcdonalds
7-Eleven
Mang Rauls
Kua BOB
Speed meal

Sales and Market Shares

Ideas and concept for sales and marketing plan of the food truck has been worked and
planned by the owners. It covers the total income produced by taxation from food and beverage
offered by the food truck and ordered by the customer.
SWOT Analysis
STRENGTHS
Fresh Mexican Food dishes offered
Offering absolute quality food and service
Providing good ambiance
Inexpensive products
Modern concept
Highly experienced owner and staffs

WEAKNESSES
Number of competitors
Competitors can offer similar products quickly
Transportation costs
Traffic

Target Locations

AGUIRRE FOOD PARK BF HOMES PARANAQUE

Streat Maginhawa, Quezon City Food Park

Glorietta Park across Shangri-La Makati

Morayta,
Manila

near Far
Eastern
University

134 Jupiter St. Makati City

VI. Pricing Strategy
Menu Recipe
Double Decker Taco

Yield: 8
Ingredients:
8 hard taco shells
8 corn tortillas (or soft-taco-sized flour tortillas)
2 cups refried beans, warmed
1 pound ground beef
2 teaspoon onion
1 teaspoon garlic, minced
1 tablespoon all-purpose flour
1/4 cup water
1 teaspoon chili powder
1/2 teaspoon salt
1 teaspoon ground cumin
1 teaspoon brown sugar
4 cups shredded lettuce
1 cup (4 ounces) shredded cheddar cheese
1 cup diced tomatoes
Instructions:

Fry ground beef with onion and garlic. Drain well and return to pan. Toss meat with the
tablespoon of flour. Stir in water, chili powder, pepper, salt, cumin, brown sugar, and hot
sauce. Bring to a boil, stirring constantly, and breaking any large chunks of beef into
smaller bits.

Heat a griddle or heavy skillet over medium heat. Lightly spray or drizzle with a little
oil and then cook corn tortillas until lightly browned on both sides (1-2 minutes per
side).

Evenly spread about 1/4 cup of the warmed refried beans over a cooked corn tortilla.
Place a hard taco shell inside and wrap with the tortilla, so that the beans are a layer
between the hard shell and soft tortilla.

Fill taco with about 1/4 cup meat mixture, 1/2 cup lettuce, 2 tablespoons shredded
cheese and 2 tablespoons diced tomato. Serve and enjoy!

Beef Miximelt

Ingredients:
1 pound ground beef
2tb taco seasoning mix
8 ounces pepperjack cheese, shredded
8 ounces cheddar cheese, shredded
8-10 flour tortillas
Instructions:
Spray a large skillet with cooking spray and then heat on medium-high heat. Add
hamburger and cook until browned and done throughout. Drain fat from
hamburger. Add taco seasoning (per package instructions). Turn down to low and
keep warm.
Place a serving of hamburger meat, pepperjack and cheddar cheese down the
center of each tortilla, leaving a 1 gap at the top and bottom of the tortilla.. Fold
in the top and bottom of the tortilla, then roll until ingredients are fully enclosed.
Wrap tortilla in a paper towel and microwave 2 at a time for 1 minute.
Serve!

Cheese Quesadilla
Yield : 2
Ingredients :
1 tablespoon butter
2 flour tortillas
1 cup shredded cheddar cheese
1 tablespoon salsa for garnish
1 tablespoon sour cream for garnish
Instructions:
In a pan skillet large enough to hold a tortilla flat, melt of the butter.
Fried one side of one of the tortilla, then remove it from the pan
Put the rest of the butter in the pan
Immediately sprinkle the cheese on the top of the tortilla in the pan, then top with
previously fried tortilla, browned side up.
Press them together with a spatula and fry the quesadilla until the cheese melt.
Remove it from the pan cut into wedges like pizza.
Top with sour cream or salsa
Serve

Beef and Bean Burritos

Yield:6 to 8
Ingredients
1 table spoon, diced
2 pounds ground beef
1/2 teaspoon ground cumin
1/4 teaspoon chili powder
1/4 teaspoon ground oregano
1/4 teaspoon salt
Three 7-ounce cans tomato sauce
One 28-ounce can refried beans
3/4 cup grated Cheddar, plus extra for sprinkling
8 flour tortillas
1/2 cup fresh cilantro leaves
Directions:
Preheat the oven to 170 to 180 degrees F.
In a large skillet over medium heat, cook the onions until softened. Then add the ground beef
and cook until the beef is cooked through. Add the cumin, chili powder, oregano and salt and
stir to combine. Pour 2 cans of the Mexican tomato sauce into the meat and simmer over low
heat for 5 minutes. Add a little water if the mixture gets too dry.
Meanwhile, heat the refried beans in a saucepan over medium-low heat. Add the cheese, and
stir it in till its melted. Remove from the heat.
Heat the tortillas in the microwave for 1 minute, and then spread a small amount of beans on
each tortilla. Add a small amount of the meat. Fold over the ends of the tortilla, and then roll
them up. Repeat with the rest of the tortillas. Then place them in a large baking dish, cover with
foil and keep warm in the oven.
When ready to serve, drizzle the remaining can of tomato sauce over all of the burritos and
sprinkle with more grated Cheddar. Return to the oven for a couple of minutes just to melt the
cheese.

Crunchy Beef Taco

Yield : 10
Ingredients :
1lb ground beef
2 tablespoon Onion
1 container of fresh salsa (mild/med/hot your choice)
1 teaspoon cumin powder
1 cup chopped tomatoes
1 cup of shredded cheddar cheese.
1 cup of shredded lettuce
10 pcs corn tortillas
1 cup of vegetable oil
1 can refried beans
Instructions :
Chop of the onions as small as you like. Add onions and ground beef to largish fry pan.
Put them on medium heat and mix them up.
Once the beef is browned. Add 1 teaspoon of cumin. Add all of the fresh salsa. Mix and
cook for about 15-20 minutes. Do not cover. You dont want it too wet at the end, but it
will be juicy.
Grate your cheese. Sharpen your knife. Cut up the tomatoes. Wash and dry your lettuce.
Pour your vegetable oil in an 8 fry pan. Put it on med/low heat. You can test if its
ready by putting a small dash of water from your finger and if it starts popping, youre
ready. Each tortilla will only take a couple of minutes to cook. Place a tortilla in the oil,
after a minute or so, flip it, then take it out. Youll have to experiment to see how crispy
you like your shells, the longer you cook them, the crispier they will get. If you make
them way ahead of time, dont make them too crispy, then you can warm them in the
oven just before youre ready to eat without them getting too hard. Place your shells on
a paper grocery bag or a bunch of paper towels to soak up the excess oil.
Now put your tacos together with quantities that fit your appetite. Put in the beef. Then
the cheese. Then the tomatoes. Then the lettuce.
Soft Meaty Taco
Yield : 4
Ingredient :

1tablespoon olive oil

2 tablespoon chopped

2cloves garlic, chopped

1pound ground beef

cup chopped flat-leaf parsley

cup tomato paste

kosher salt and black pepper

12 corn tortillas, warmed

head lettuce, shredded

cup tomatoes, chopped

1cup fresh cilantro sprigs

hot sauce (optional)

Instructions :

Heat the oil in a large skillet over medium-high heat. Add the onion and cook until
beginning to soften, 3 to 4 minutes.
Add the garlic and cook for 1 minute.
Stir in beef, parsley, tomato paste, teaspoon salt, and teaspoon pepper. Cook,
breaking up with a wooden spoon, until browned, 8 to 10 minutes.
Fill each tortilla with the meat mixture, cabbage, tomatoes, and cilantro. Serve with the
hot sauce, if desired.

Nacho Supreme
Yield: 6-8
Ingredients:
1 pound ground beef
2 tablespoon onion, chopped
2 tablespoon minced garlic
1 tablespoon jalapeno pepper finely chopped
tablespoon small green bell pepper, chopped
2-3 tablespoon chili powder
1 cups refried beans
1 16 ounce jar salsa
1 cups grated cheddar cheese
1 bag of tortilla chips
Instructions :

In a large skillet cook the beef and onion, garlic, jalapeno peppers, green bell pepper and
chili powder. Cook stirring until meat is no longer pink. Drain all fat well, continue to
cook until the meat is browned
Add refried beans, salsa. Cook stirring until heated through
Add in cups grated cheddar cheese, stir until melted
Place tortilla chip on a large serving platter
Top with ground beef mixture then top with 1 cups grated cheese

Nacho Bell Grande

Yield: 3-4
Ingredients:
1 pound lean ground beef
1 medium onion, chopped
2 tablespoon minced garlic
1 tablespoon jalapeno pepper finely chopped
tablespoon green bell pepper, chopped
2-3 tablespoon chili powder
1 cups refried beans
1 16 ounce jar salsa
1 cups grated cheddar cheese
1 bag of tortilla chips
Instructions :
In a large skillet cook the beef and onion, garlic, jalapeno peppers, green bell pepper and
chili powder. Cook stirring until meat is no longer pink. Drain all fat well, continue to
cook until the meat is browned
Add refried beans, salsa. Cook stirring until heated through
Add in cups grated cheddar cheese, stir until melted
Place tortilla chip on a large serving platter
Top with ground beef mixture then top with 1 cups grated cheese

Churros w/nutella
Yield: 4-5 packs

Ingredient:
1 cup water
5 tablespoons butter
1 tablespoon sugar
teaspoon salt
1 cup all purpose flour
2 eggs
1 teaspoon vanilla extract
4 cups oil for frying (corn, peanut, canola, light olive)
For coating, mix together in a shallow dish:
cup sugar
teaspoon ground cinnamon
1/2 cup nutella dip

Instructions

Combine water, butter, sugar and salt in a medium pot and bring to boil over medium
heat.
Turn off heat and add flour all at once. Stir briskly until a ball forms.
Turn into a large bowl or mixing bowl. Let cool 5 minutes.
Beat eggs with vanilla in a small bowl.
Mix in half the eggs either with a wooden spoon or electric mixer on medium speed
until combined. Mix in remaining egg until smooth.
Heat 2-3 inches of oil to 350F.
Set up a piping bag with a inch star tip (I used a Wilton 4B) and fill with half the
dough or fill a churrera fitted with a star tip.
Squeeze 3-4 inch lengths of dough into hot oil. Use your non-dominant hand to squeeze
and your dominant hand to cut lengths off with scissors or a knife.
Fry 4 churros at a time for 2-3 minutes on each side. Turn them with a slotted spoon.
When golden brown, remove to paper-lined tray to drain.
While still warm, gently coat with sugar/cinnamon mixture.
Serve hot.

Chocodilla w/nutella
Yield: 1
Ingredients :

1 6 inch flour tortilla

1 tablespoon (15 mL) semi-sweet chocolate chips

10 mini-marshmallows


1 tablespoon nutella
Instructions:

Arrange the chocolate chips, nutella and marshmallows on one half of a tortilla dont
go all the way to the edge of the tortilla or else the filling will leak out. Fold the tortilla in
half and press firmly. (It wont seal, but thats OK.) Place the folded Chocodilla on a
preheated griddle or frying pan (no oil or grease needed) over medium heat. Cook,
pressing down with a spatula, until lightly browned on the bottom. Turn and continue to
cook until other side is browned and the chocolate and marshmallows are melted. Let cool
a minute or two before devouring.

Beef Burrito
Yield : 6-8
Ingredients:
2 tablespoon, diced
2 pounds ground beef
1/2 teaspoon ground cumin
1/4 teaspoon chili powder
1/4 teaspoon ground oregano
1/4 teaspoon salt
Three 7-ounce cans tomato sauce
3/4 cup grated Cheddar, plus extra for sprinkling
12 burrito-size flour tortillas
1/2 cup fresh cilantro leaves
Instructions:
In a large skillet over medium heat, cook the onions until softened. Then add the ground
beef and cook until the beef is cooked through. Add the cumin, chili powder, oregano
and salt and stir to combine. Pour 2 cans of the Mexican tomato sauce into the meat and
simmer over low heat for 5 minutes. Add a little water if the mixture gets too dry.
Meanwhile, heat the refried beans in a saucepan over medium-low heat. Add the cheese,
and stir it in till its melted. Remove from the heat.
Heat the tortillas in the microwave for 1 minute, and then spread a small amount of
beans on each tortilla. Add a small amount of the meat. Fold over the ends of the tortilla,
and then roll them up. Repeat with the rest of the tortillas. Then place them in a large
baking dish, cover with foil and keep warm in the oven.

When ready to serve, drizzle the remaining can of tomato sauce over all of the burritos
and sprinkle with more grated Cheddar. Return to the oven for a couple of minutes just
to melt the cheese.
Sprinkle the tops with the cilantro leaves and serve

Beef Burrito Supreme

Yield : 8
Ingredient:

1lb lean ground beef

1tablespoon chili powder

2teaspoons cumin powder

1teaspoon salt

2teaspoon dried onion flakes

2teaspoon paprika

4teaspoon onion powder

8teaspoon garlic powder

2cup water

2tablespoons water

1(16 ounce) can refried beans

8(10 inch) flour tortillas

2cup enchilada sauce

4cup sour cream

4cup all-purpose flour

2cups shredded lettuce

2cups shredded cheddar cheese

cuptomatoes, diced

2cup diced white onion

Instructions:

In a medium bowl, combine the ground beef with the flour, chili powder, salt,
minced onion, paprika, onion powder, and garlic powder. Use your hands to
thoroughly mix the ingredients into the ground beef.
Add the seasoned beef mixture to the water in a skillet over medium heat.
Mix well with a wooden spoon or spatula, and break up the meat as it cooks.
Heat for 5 to 6 minutes, or until browned. The finished product should be very
smooth, somewhat pasty, with no large chunks of beef remaining.
In a microwavable bowl, mix 2 tbsp water and refried beans. Heat the refried
beans covered in the microwave set on high temperature for 1 1/2 to 2 minutes.
Place the flour tortillas on a plate and cover with plastic wrap. Heat the tortillas
for 30 to 45 seconds in the microwave on high temperature.
Build each burrito by first spreading about 1/4 cup of refried beans on the center
of a heated flour tortilla. Spread one-eighth of the meat mixture over the beans,
then pour about a tablespoon of the enchilada sauce over the meat. Stir the sour
cream well, so that it is smoother, then spread about 1 1/2 tablespoons onto the
burrito.
Arrange some of the lettuce, cheese, tomato and onion onto the tortilla, and then
youre ready to roll.
Fold the end of the tortilla closest to you over the filling ingredients. Fold either
the left or right end over next. Then fold the top edge over the filling. You will
be leaving one end of the burrito open and unfolded.
Repeat with the remaining ingredients and serve immediately.

Cheesy Beefy Melt

Ingredients:
Yield: 8
1 pound ground beef
2 table spoon taco seasoning mix
8 ounces pepper jack cheese, shredded

8 ounces cheddar cheese, shredded

8-10 flour tortillas
cup rice
Instructions:
Spray a large skillet with cooking spray and then heat on medium-high heat. Add
hamburger and cook until browned and done throughout. Drain fat from
hamburger. Add taco seasoning (per package instructions). Turn down to low and
keep warm.
Place a serving of hamburger meat and rice, pepper jack and cheddar cheese
down the center of each tortilla, leaving a 1 gap at the top and bottom of the
tortilla.. Fold in the top and bottom of the tortilla, then roll until ingredients are
fully enclosed.
Wrap tortilla in a paper towel and microwave 2 at a time for 1 minute.
Serve!

Grilled Stuffed Burrito

Yield: 2
Ingredients :
lb ground beef
Tbsp taco seasoning
c. rice
c. water
2 large tortillas
cup refried bean, prepared
2 Tbsp sour cream
2 Tbsp guacamole
2 Tbsp ranch dressing
2 Tbsp salsa
c. shredded cheese
Instructions:
1.
Brown beef. Drain and mix in taco seasoning with c. water. Simmer over low heat
until water is evaporated.
2.
While beef is cooking, mix rice, remaining water in small saucepan.
3.
Warm tortillas to make pliable. Spoon half of beef into centre of each tortilla. Top with
half of rice, and half of each of remaining ingredients.
4.
Tuck sides of tortillas in and roll into a burrito shape.
5.
Place burrito on warmed George Foreman grill for 5 minutes.

MENU

CRAVERS
Double Decker Taco
82.41
Crunchy Taco sits on a bed of warm refried beans, while the Flour Tortilla sits underneath
Beef MixiMelt
Cheesy ground beef in a Mexican inspired sauce wrapped in a soft flour tortilla

78.87

Cheese Quesadilla
Tortilla filled with cheese with a savory mixture and vegetables

95.89

Beef and Bean Burrito

High-fiber beans, meat and vegetables get all rolled up in a tortilla

112.00

Crunchy Beef Taco

Delicious beef, lettuce, mild sauce and cheese in a taco shell

63.73

Soft Meaty Taco

114.73
Packed flour tortillas with a warm meat mixture topped with fresh veggies and cilantro
SHAREABLES
Nacho Supreme
105.81
Taco-seasoned ground beef simmered with tomato and bean is topped with salsa, cheese and
lettuce for a tortilla chip-dipping meal
Nacho Bell Grande
Super-sized version of Nacho Supreme

211.63

BURRITO COMBO
Grilled Stuffed Burrito
197.39
Flour tortilla filled with a huge arsenal of seasoned beef, three-cheese blend, rice, refried
beans, reduced fat sour cream, and guacamole.
Beef Burrito
103.14
Flour tortilla filled with huge arsenal of seasoned beef, tomatoes, cheese with a touch of chili

Beef Burrito Supreme

108.23

Extra size flour tortilla filled with meat, beans, Red Sauce, lettuce, cheddar cheese, sour cream,
onions and tomatoes.
Cheesy Beefy Melt
Flour tortilla filled with meat, beans, cheese and rice

79.68

DESSERTS
Churros with Nutella Dip
57.58
A Mexican pastry resembling a doughnut or cruller and made from deep-fried unsweetened
dough and sprinkled with sugar together with a nutella dip.
Chocodilla with Nutella
Tortilla filled with marshmallows, chocolates and nutella.

68.22

BEVERAGES
Bottled Water
Refreshing bottle if VIVA mineral water

26.00

Sodas in Can
Refreshing beverage of COKE, SPRITE, and ROYAL in can.

45.00

Menu Pricing Computation

Grilled Stuffed Burrito
Quantity

QTY

Items

Price

TOTAL

1lb
tb
cup
2 pcs
cup
2 tb
2 tb
2 tb
2 tb
cup
TOTAL
SERVINGS
TOTAL AMOUNT
PERSERVINGS
MARK UP
SELLING PRICE

454g
7.5g
60g
16g
60g
30g
30g
30g
30g
60g
777.5g
2
388.75g

Ground beef
Taco mix
Rice
Tortillas
Beans
Sour cream
Guacamole
Ranch dressing
Salsa
Shredded cheese

450/k
389/750g
42/k
23.46/12pcs(96g)
24/350g
50.40/300g
95/100g
241/1020g
64.53/250g
127/227g

30%

PRICE
204.30
3.89
2.52
3.91
4.11
5.04
28.5
7.09
7.74
33.57
303.67
2
151.84
45.55
197.39

Double Decker Taco

Quantity
8 pcs
2 cups
1 lb
2 tsp
1 tsp
1tb
1tsp
1/2tsp
1tsp
1tsp
4 cups
1 cup
1 cup
TOTAL
SERVINGS
TOTAL AMOUNT PER
SERVINGS
MARK UP
SELLING PRICE

QTY
64g
480g
454g
10g
5g
15g
5g
2.5g
5g
5g
960g
240g
240g
2485.5g
8
310.69g
30%

Items
Hard taco shells
Refried beans
Ground beef
Onion
Garlic minced
All-purpose flour
Chili powder
Salt
Ground cumin
Brown sugar
Shredded lettuce
Shredded cheddar cheese
Diced tomatoes

Price
23.46/
12pcs(96g)
24/350g
450/k
40/k
40/k
44/k
836/k
10/k
648/k
30/k
100/k
127/227g
64/k

Total
Price
15.64
32.91
204.10
0.40
0.20
0.66
4.18
0.025
3.24
0.15
96
134.27
15.36
507.14
8
63.39
19.02
82.41

Beef Miximelt
Quantity
1 lb
2 tb
8 ounce
8 ounce
8 pcs
TOTAL
SERVINGS
TOTAL AMOUNT PER
SERVINGS
MARK UP
SELLING PRICE

QTY
454g
30g
226.8g
226.8g
64g

ITEMS
Ground Beef
Taco seasoning mix
Pepperjack cheese, shredded
Cheddar cheese, shredded
flour tortillas

PRICE
450/K
389/750g
125/227g
125/227g
23.46/12pcs
(96g)

1001.6
g
8
125.20
g
30%

TOTAL
PRICE
204.10
15.60
125
125
15.64
485.34
8
60.67
18.20
78.87

Cheese Quesadilla
Quantity
1tb
2pcs
1cup
1tb
1tb
TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVINGS
MARK UP
SELLING PRICE

QTY
15g
16g
240g
15g
15g
301g
2
150.5g
30%

ITEMS
butter
Flour tortillas
Shredded Cheddar cheese
Salsa
Sour cream

PRICE
49/250g
23.46/12pcs(96g)
127/227g
64.53/250g
50.40/300g

TOTAL
PRICE
2.94
3.91
134.27
3.87
2.52
147.51
2
73.76
22.13
95.89

Beef and Bean Burritos

Quantity
1tb
2lb
tsp
tsp
1 tsp
tsp
21 ounce
28 ounce
cup
8pcs
cup
TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVINGS
MARK UP
SELLING PRICE
Crunchy Beef Taco
Quantity
1 lb
2 tb
1
1 tsp
1 cup
1 cup
1 cup
10 pcs
1 cup
2 cups
TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVINGS

QTY

Items

Price

15g
908g
2.25g
1.25g
5g
1.25g
595.35
g
793.80
g
180g
64g
120g
2685.9
g
8
335.74
g
30%

Onion,diced
Ground beef
Ground cumin
Chili powder
Ground oregano
Salt
Tomato sauce

40/k
450/k
649/k
836/k
1401/k
10/k
90/k

TOTAL
PRICE
0.60
408.60
1.46
1.05
7.01
0.02
53.58

Beans

24/350g

54.43

Grated cheddar cheese

Flour tortillas
Fresh cilantro leaves

127/227g
23.46/12pcs(96g)
384/k

100.70
15.64
46.08
689.17
8
86.15
25.85
112

QTY

Items

Price

454g
30g
250g
5g
240g
240g
240g
80g
240g
480g
2259g
10
225.9g

Ground beef
Onion
Salsa
Cumin powder
Tomatoes
Cheddar cheese
Lettuce
Corn tortillas
Vegetable oil
beans

450/k
40/k
64.53/250g
649/k
64/k
127/227g
100/k
23.46/12pcs(96g)
90/L
24/350g

TOTAL
PRICE
204.30
1.20
64.53
3.25
15.36
134.27
24
19.55
21.60
32.91
520.97
10
52.10

MARK UP
SELLING PRICE

Soft Meaty Taco

Quantity
2 tb
1 tb
1 lb
cup
cup
tsp
tsp
4 pcs
cup
cup
1 cup
1 tb
TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVINGS
MARK UP
SELLING PRICE
Nacho Supreme
Quantity
1 lb
2 tb
2 tb
1 tb
tb
1 cup
2 tb
16 ounce
1 cup
1
TOTAL
SERVINGS
TOTAL AMOUNT

30%

15.63
67.73

QTY

Items

Price

30g
15g
454g
120g
60g
2.5g
1.25g
32g
120g
120g
240g
15g
1209.75g
4
302.44g

Onion
Garlic
Ground beef
Parsley
Tomato paste
Salt
black pepper
tortillas
Lettuce
Tomatoes
Cilantro
Vegetable oil

40/k
40/k
450/k
168/k
63.70/k
10/k
45/30g
23.46/12pcs(96g)
100/k
64/k
384/k
90/L

30%

TOTAL
PRICE
1.2
0.60
204.30
20.16
3.82
0.025
1.88
7.82
12
7.68
92.16
1.35
353
4
88.25
26.48
114.73

QTY

Items

Price

454g
30g
30g
15g
7.5g
360g
30g
454g
360g
500g
2100.5
g
8
262.56

Ground beef
Onion
Garlic
Jalapeno pepper
Green bell pepper
Beans
Chili powder
Salsa
Cheddar cheese
Tortilla chips

450/k
40/k
40/k
78/500g
300/k
24/350g
836/k
64.53/250g
127/227g
71.50/500g

TOTAL
PRICE
204.30
1.2
1.2
2.34
2.25
24.67
25.08
117.19
201.41
71.50
651.14
8
81.39

PER SERVINGS
MARK UP
SELLING PRICE

Nacho Bell Grande

Quantity
1 lb
2 tb
2 tb
1 tb
tb
1 cup
2 tb
16 ounce
1 cup
1
TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVINGS
MARK UP
SELLING PRICE

Churros w/Nutella dip

Quantity
5 tb
1 tb
tsp
1 cup
2
1 tsp
4 cups
cup
tsp
cup

g
30%

24.42
105.81

QTY

Items

Price

454g
30g
30g
15g
7.5g
360g
30g
454g
360g
500g
2100.5
g
4
525.13
g
30%

Ground beef
Onion
Garlic
Jalapeno pepper
Green bell pepper
Beans
Chili powder
Salsa
Cheddar cheese
Tortilla chips

450/k
40/k
40/k
78/500g
300/k
24/350g
836/k
64.53/250g
127/227g
71.50/500g

QTY

Items

Price

75g
15g
1.25g
240g

Butter
Sugar
Salt
All purpose flour
Eggs
Vanilla extract
Cooking oil
Sugar
Cinnamon
Nutella

49/250g
30/k
10/k
90/k
60/dozen
45/30ml
79/L
30/k
610/k
550/750g

5g
960g
60g
2.5g
120g

TOTAL
PRICE
204.30
1.2
1.2
2.34
2.25
24.67
25.08
117.19
201.41
71.50
651.14
4
162.79
48.84
211.63

TOTAL
PRICE
14.70
0.45
0.02
21.60
10
7.50
75.84
1.80
1.53
88

TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVINGS
MARK UP
SELLING PRICE

Chocodilla w/ Nutella
Quantity
1
1 tb
2 tb
1tb
TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVINGS
MARK UP
SELLING PRICE

1478.7
5
5
295.75

221.44

30%

13.29
57.58

5
44.29

QTY

Items

Price

8g
15g
30g
15g
68g
1
68g

Flour tortilla
Chocolate chips
Mini-marshmallows
Nutella

23.46/pcs(96g)
60/150g
95/85g
550/750g

30%

TOTAL
PRICE
1.95
6
33.53
11
52.48
1
52.48
15.74
68.22

Beef Burrito Supreme

Quantity

QTY

Items

Price

1 lb
cup
1 tb
2 tsp
1 tsp
tsp
tsp
tsp
1/8 tsp
16 ounce
8
cup
cup
2 cups
2 cups

454g
60g
15g
10g
5g
2.5g
2.5g
1.25g
0.63g
454g
64g
120g
180g
480g
480g

Ground beef
All-purpose flour
Chili powder
Cumin powder
salt
Dried onion flakes
Paprika
Onion powder
Garlic powder
Beans
Flour tortilla
Enchilada sauce
Sour cream
lettuce
Cheddar cheese

450/k
90/k
836/k
649/k
10/k
410/250g
651/k
483/k
583/k
24/350g
23.46/12pcs(96g)
106.68/550g
50.40/300g
100/k
127/227g

TOTAL
PRICE
204.30
5.40
12.54
6.49
0.05
4.10
1.63
0.60
0.35
31.13
15.64
23.28
30.24
48
268.55

 cup
cup
TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVING
MARK UP
SELLING PRICE

Beef Buritto
Quantity
1tb
2lb
tsp
tsp
1 tsp
tsp
21 ounce
cup
8pcs
cup
TOTAL
SERVINGS
TOTAL AMOUNT
PER SERVINGS
MARK UP
SELLING PRICE
Cheesy Beefy Melt
Quantity
1 lb
2 tb
8 ounce
8 ounce
8

120g
120g
2568.88g
8
321.11g

tomatoes
White onion

64/k
50/k

30%

7.68
6
665.98
8
83.25
24.98
108.23

QTY

Items

Price

15g
908g
2.25g
1.25g
5g
1.25g
595.35g
180g
64g
120g
1892.10
g
8
236.51g

Onion,diced
Ground beef
Ground cumin
Chili powder
Ground oregano
Salt
Tomato sauce
Grated cheddar cheese
Flour tortillas
Fresh cilantro leaves

40/k
450/k
649/k
836/k
1401/k
10/k
90/k
127/227g
23.46/12pcs(96g)
384/k

TOTAL
PRICE
0.60
408.60
1.46
1.05
7.01
0.02
53.58
100.70
15.64
46.08
634.74
8
79.34

30%

23.80
103.14

QTY

Items

Price

454g
30g
226.8g
226.8g
64g

Ground beef
Taco mix
Pepperjack cheese
Cheddar cheese
Flour tortillas

450/k
389/750g
125/227g
125/227g
23.46/12pcs(96g
)

TOTAL
PRICE
204.30
15.56
124.89
124.89
15.64

 cup
TOTAL
SERVINGS
TOTAL AMOUNT
PERSERVING
MARK UP
SELLING PRICE

120g
1121.6g
8
140.2g

rice

42/k

30%

5.04
490.32
8
61.29
18.39
79.68

Beverage Price Computation

Bottled Water
Quantity
1
MARK UP
SELLING PRICE

QTY

Items

Price

330ml
30%

Viva Mineral Water

20

Sodas in Can ( COKE, ROYAL, SPRITE)

Quantity
QTY
1
MARK UP
SELLING PRICE

334ml
30%

Items

Price

Soda

35

TOTAL
PRICE
20
6
26

TOTAL
PRICE
35
10
45

VII. Advertising and Promotional Campaign

Objectives

To gain more loyal customers

To instil community awareness
To create a stable position in the market
To increase overall profitability

Technique

Make flyers for our target market

Creating our online page containing pictures of our menu and description, locations and

image of Taco Brothers food truck.

Placing advertisement poster all over Metro Manila

Target Audience, Means of Communication Schedules

Office Workers:
Being tired all day working at the office with all the stress that they encounter. He /
She needs to go out somewhere and spend the money they earn they are the people who
will be willing to spend some of their earnings to try and experience some different kind
of food.

Food Explorers:
Having the lifetime of exploring food that they dont usually encounter, this people
will really spend money whatever it may take just to satisfy their crave for different
variation of food.

Family:
This is the perfect food for some family who loves to buy food in their trip, some
of the family member want to try different kind of taste and with the influence of one
family
member the all family will also buy the same.

Tourist:
Food Truck attracts many people like tourist who wants to explore the food in the
said country. The taco brothers will be their target in a manner of very cheap and tasty
food that they will see in the Philippines.

Students:
Perfect for the young ones who want to explore and experience Mexican taste in
their pallet.

Sample Flyer

VIII. Other Information

Schedule for Growth
We assume 10% increase annual sales for the next 3 years of the business

Financial Assumption

Year end bonus is 11,700 per regular employee

Purchase of kitchen supplies increases 10% annual
Withholding tax expenses, equal to 12 months of operation
Drawing of each partner is 50% of the total dividend per partner

Cost of Sales

Supplies Inventory End increases 5% annually

Purchases increase 10% annually
Sales increases 10% annually
Composition of OPEX

- Sales Salaries
- Gasoline Oil and Oil Lubricants
- Water Expenses
- Electricity
- Advertising
- Insurance Expenses
- Depreciation- Machineries
- Depreciation-Motor Vehicles
30% mark up price

Supplies goods end is 3% of the total cost available available for sale
It was agreed by the partners that drawing should be 50% of the dividend

Net Income Comparative

2017
3,243,474
973,042
369,767.20

Sales
Gross sales
Net income

2018
3,567,821.40
1,070,346.42
634,758

2019
3,924,603.54
1,177,381.06
692,675

Taco Brothers Comparative Income

4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0

Sales

Gross Sales
2016

2017

2019

Net Income

IX. Financial Data / Statement

A. Sales Projection

B. Proposed Balance Sheet.

C. Salaries

D. Source of Funding

E. Income Statement

X. Appendices
A. Permits

B. Uniforms

Chef`s Uniform

Staff`s Uniform

C. Equipment and Utensils

Oven

Gas Ranges

Frying Pan

Knives

Spoon and Fork

Ladle

Refrigerator

Chopping Board