Professional Documents
Culture Documents
ASSIGNMENT OVERVIEW
Assignment 1:
Comparative Analysis
Details
19 September 2016
Based on 2 sources
Includes an out-of-class writing
conference (Weeks 5 to 7)
650 - 750
Involves a synthesis of 3 to 4
sources
800 - 1000
Word Limit
1000 - 1200
Deadline**
Sept. 9, 5 p.m.
Maximum
Grade
C+
D+
20%
35%
Assignment
Assignment submission
You will submit your assignments through Dropbox (Turnitin) on
eLearn. The file should be named as follows:
You are allowed one chance to submit your work through Dropbox
(Turnitin). If you submit a hard copy, it has to be identical to the
Dropbox (Turnitin) version. In cases where the hard copy and the
Dropbox (Turnitin) copy differs, only the Dropbox (Turnitin)
submission will be graded.
Please be reminded that failure to cite sources appropriately is
plagiarism which constitutes academic dishonesty and will result in a F
grade for the course.
Please do not wait until the last possible minute to submit on Dropbox
(Turnitin). The system may crash if too many people try to do a lastminute submission. Therefore plan ahead and submit online well
before the end of the submission period.
Assignment format
Task
Format
In the introduction, you may include a brief overview of the main points from both sources. Your comparative analysis must not simply be a summaryit
should be a comparison of the texts to evaluate the writers arguments. The analysis must be articulated in a clear thesis, and developed coherently,
backed up with evidence from the source texts. You can choose to have a point-by-point or text-by-text discussion.
Sources
Ramanathan, L. (2015, July 21). Why everyone should stop calling immigrant food ethnic. The Washington Post. Retrieved from
https://www.washingtonpost.com/lifestyle/food/why-everyone-should-stop-calling-immigrant-food-ethnic/2015/07/20/07927100-266f-11e5b77f-eb13a215f593_story.html?tid=a_inl
Stevens, A. (2015, June 1). Stop thinking and just eat: When food adventuring trivializes culture. The Guardian. Retrieved from
https://www.theguardian.com/lifeandstyle/2015/jun/01/food-adventuring-cultural-appropriation
Write a comparative analysis based on two sources to explore the issue of whether food adventuring is a form of cultural appropriation.
Based on your analysis, bearing in mind the writers purposes and intended audiences, decide whether:
one argument is stronger than the other;
both arguments are equally strong; or
both arguments are equally weak.
You are expected to state the specific reasons for your choice based on
the strength of the authors claims
the quality and types of evidence the author(s) choose(s) to support his/her claims.
For this assignment, you do not need to bring in other sources to support your discussion. You should only use examples from both articles to justify your
choice.
Assignment specifications
Word limit
Deadline
Your instructor will inform you whether a hard copy of the assignment
needs to be submitted and the deadline for doing so.
RUBRIC FOR ASSIGNMENT 1: COMPARATIVE ANALYSIS
Professional
Competent
Developing
REASONING (40%)
Quality of
analysis/interpretation
Substantiation of
claim/ arguments by
supporting details such
as facts and evidence
throughout the paper/
presentation where
applicable
Organisational
Not Evident
There is an attempt to
structure but it is not
clearly presented
throughout the writing.
Arguments are
underdeveloped and/or
lack supporting evidence.
No attempt to
compare/vague
statement of
comparison
Does not meet the
requirements of the
task assigned
No identifiable thesis
statement
The claims/arguments
are not linked to the
thesis statement
and/or supporting
details/evidence are
absent.
There is no evidence of
structure.
Arguments are grossly
underdeveloped.
Criteria
Logical flow of
ideas/coherence
between and within the
sections of the essay
Provides a reasonable
rhetorical context and a
summary of the text which
links it to the thesis
statement
Mostly smooth transition
within and between most
paragraphs, mostly clear
sequence
Mostly effective use of
transitions to develop
analysis and comparison
Provides a sketchy
No rhetorical context or
summary
No use of transitions,
unclear sequence of
material
Establish credibility
Shows insightful
Persuasive appeals
Displays uncertainty
and uses irrelevant
information about the
issue
Shows little or no
awareness of the needs
of the industry
Uses few or no
rhetorical appeals to
convince the reader
PERSUASIVENESS (30%)
Accuracy (grammar,
mechanics)
Appropriately concise
or elaborated (absence
of redundancy)
Mostly clear
Appropriate word choice
Shows some sentence
variety
word choice
Varied sentence structure
Using citations
correctly (APA)
Somewhat vague or
ambiguous
Inconsistent use of
citation or have not
mastered the APA style
USE OF SOURCES (10%)
Using sources
effectively by
summarizing,
paraphrasing or
quoting
Using citations
correctly (APA)
summarising and
paraphrasing
Incorporates information
from sources awkwardly;
incorporation of sources
creates incoherent
portions
Inconsistent use of
Inappropriate and/or
ineffective use of quotes,
summaries and
paraphrases; drop quotes
with missing quotation
marks; sources used are
not acknowledged
Lack of citation or many
errors using APA citation
style
Assignments: Assignment 1: Comparative Analysis
Accurately and
appropriately quotes,
summarises and
paraphrases
Task
Topics
There are 5 topics to choose from within our theme of Travel & Tourism. Choose one topic from the following list and work on it for both Assignment 2A
and Assignment 2B:
Voluntourism
Eco-tourism
Medical/Wellness Tourism
Sports Tourism
Cultural Tourism
Do note that while the trends do not need to specifically address the chosen topic for Assignment 2A, the recommendation that you make in Assignment 2B
needs to fall within one of these topic areas.
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Assignment specifications
Word limit
The Discussion of Trends should be between 800 and 1000
words.
Assignments that exceed the recommended word limit may be
penalized for redundancies and repetition of ideas, clarity of
expression and/or organization of the analysis in the area(s)
of Reasoning, Persuasion and Grammar/Expression within
the Grading Rubric.
Deadline
Your instructor will inform you whether a hard copy of the assignment
needs to be submitted and the deadline for doing so.
You should prepare a company profile and hand it in as a hard copy to your instructor together with a cover page. The company profile is ungraded and is
not part of the word count for the assignment.
You will be expected to expand on Assignment 2A to write a Business Proposal in Assignment 2B. The Discussion of Trends you have written as Assignment
2A will provide the rationale for and evidence in support of the recommendation you will make in Assignment 2B.
Suggested Tools
Synthesis matrix
Company profile (vision, mission, values)
It is recommended that you use 3 to 4 sources for your Discussion of Trends. You will use your library skills to find sources for the assignment. Do note
that going beyond the recommended number of sources will affect the quality of the synthesis and you may get penalty for inadequate competencies in the
categories of Reasoning (40%) and/or Use of Sources (10%) [See pages 11-12 and 15].
Sources
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RUBRIC FOR ASSIGNMENT 2A: DISCUSSION OF TRENDS
Professional
Competent
Developing
REASONING (40%)
Quality of
analysis/interpretation
Substantiation of
claim/ arguments by
supporting details such
Organisational
Logical flow of
ideas/coherence
Not Evident
No indication of trend
Little or no link between
the trend and company
No structure
Underdeveloped points
No use of transitions,
unclear sequence of
Criteria
12
between and within the
sections of the essay
paragraphs. Paragraphs
are misplaced or out of
sequence.
Lack of transitions to
develop analysis and
comparison
material
in a clear sequence
Effective use of transition
to show the development
of analysis and
comparison
13
Establish credibility
Persuasive appeals
Demonstrates strong
awareness of role in
company and the relation
between the trends and
the role
Shows awareness of
Demonstrates awareness
of role in company and
the relation between the
trends and the role
Demonstrates little
awareness of role in
company and the
relation between the
trends and the role
Shows little awareness of
the needs of stakeholders
No awareness of role in
company and the relation
between the trends and
the role
Shows no awareness of
the needs of stakeholders
PERSUASIVENESS (30%)
14
Accuracy (grammar,
mechanics)
Appropriately concise
or elaborated (absence
of redundancy)
Mostly clear
Appropriate word choice
Shows some sentence
variety
15
Evaluating quality of
sources
Using sources
effectively by
summarizing,
paraphrasing or
quoting
Using citations
correctly (APA)
Accurately and
appropriately quotes,
summarises and
paraphrases
Most sources are credible
and reliable
summarising and
paraphrasing
Incorporates information
from sources awkwardly;
incorporation of sources
creates incoherent
portions
Inconsistent use of
16
Task
In Assignment 2A, you have discussed trends that are relevant to the industry/company. Now, in Assignment 2B, you will identify the trend that is most
relevant to your companys growth strategy, make a recommendation you would like the company to adopt and include a short and long term action plan to
carry out the recommendation.
Format
Introduction
Identification of most relevant trend to the company
Recommendation & Justification
Plan of Action
Conclusion
References
Appendix (optional)
Sources
In writing the report, it is recommended that you use 6 to 8 sources to develop logical arguments to persuade the management to adopt your
recommendation and implement the action plan. In crafting your arguments, you might need to analyse the benefits, risks and feasibility of the business
proposal. The sources may include scholarly articles, business reports, databases, and case studies.
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Assignment specifications
Word limit
Deadline
18
RUBRIC FOR ASSIGNMENT 2B: BUSINESS PROPOSAL
Professional
Competent
Developing
REASONING (30%)
Quality of
analysis/interpretation
Substantiation of
claim/arguments by
supporting details such
as facts and evidence
throughout the paper/
presentation where
applicable
Organisational
Not Evident
Organisation and
articulation of each point
is poor.
Some sections are
underdeveloped.
Random structure
Some sections are missing
such as feasibility
(benefits, risks).
Criteria
19
Logical flow of
ideas/coherence
between and within the
sections of the essay
No use of transitions,
unclear sequence of
material
20
Establish credibility
Displays confidence and
knowledge about the issue
Uses mostly credible
sources to convince the
audience
Persuasive appeals
Displays some
uncertainty and uses
outdated or irrelevant
information about the
issue
Uses weak sources
Shows awareness of
and/or identifies the
needs of the stakeholders
Effective use of
information about the
company and its
competitors to support
arguments
uses appeals (logic,
emotions and credibility)
to bolster all parts of the
report in a creative and an
effective manner
Convinces stakeholders
with research rather than
unproven or unsupported
assumptions and
generalisations
information on the
company and its
competitors to support
arguments
Uses appeals (logic,
Sufficient use of
information on the
company and/or its
competitors to support
arguments
Appeal is not effectively
used
Attempts to convince
stakeholders with
research but large
portions of the report are
based on unproven or
unsupported
assumptions and
generalisations
Insufficient use of
information about the
company and/or its
competitors to support
arguments
No attempt to convince
stakeholders with
research and/or large
portions of the report are
based on unproven or
unsupported assumptions
and generalisations
PERSUASIVENESS (40%)
21
Accuracy (grammar,
mechanics)
Appropriately concise
or elaborated (absence
of redundancy)
Mostly clear
Appropriate word choice
Shows some sentence
variety
22
Evaluating quality of
sources
Using sources
effectively by
summarizing,
paraphrasing or
quoting
summarising and
paraphrasing
Incorporates information
from sources awkwardly;
incorporation of sources
creates incoherent
portions
Inconsistent use of
Inappropriate and/or
ineffective use of quotes,
summaries and
paraphrases; drop quotes
with missing quotation
marks; sources used are
not acknowledged
Using citations
correctly (APA)
Accurately and
appropriately quotes,
summarises and
paraphrases
Integration is smooth and
appealing to the reader;
clarity and coherence is
high.
Accurate use of APA
format for in-text
citations, and reference
section
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